Turkey Home Textile Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 38.76 Billion |
| Market Size (2029) | USD 50.04 Billion |
| CAGR (2024 - 2029) | 5.24 % |
| Market Concentration | Low |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
Turkey Home Textile Market Analysis
The Turkey Home Textile Market size is estimated at USD 38.76 billion in 2024, and is expected to reach USD 50.04 billion by 2029, growing at a CAGR of 5.24% during the forecast period (2024-2029).
Turkey is a major player in the global home textile industry. It ranks as the third-largest supplier to the European Union and one of the top suppliers worldwide. The market is characterized by dynamic production and substantial trade volumes, both domestically and internationally. Turkey's influence extends to setting global trends in home textiles. The country produces a wide range of products, including towels, bed sheets, bedspreads, curtains, blankets, pillows, quilts, cushions, eiderdowns, table linens, and specialized items such as tulle, lace, and wall hangings. Turkish home textile products consistently meet high-quality standards, making the market crucial in global trade. Turkish companies export to numerous countries, including Germany, the United States, Bulgaria, France, the United Kingdom, Italy, the Netherlands, Poland, Iran, and Spain.
In the textile and luxury fabric market, companies use acquisitions as a strategic tool for growth. This approach allows firms to expand the product range quickly, reach new customer segments, and increase brand recognition. Acquisitions provide access to essential resources such as design expertise, distribution networks, and established customer relationships. Product innovations and brand launches are key strategies in the home décor and furniture industries, where keeping up with consumer preferences is crucial. Companies focus on unique prints, innovative features, and diverse fabric options to maintain competitiveness. Product manufacturers continuously innovate in designs, styles, quality, patterns, and applications to attract consumers. The growth of the real estate industry and rising living standards have led to increased spending on interior design and home decoration, which is expected to drive market expansion in the coming years. The home textiles market offers a wide range of prices, designs, and colors. Increasing awareness of environmental issues, safety, hygiene, and functionality has increased demand for high-quality, stain-resistant, and flame-retardant home textiles.
Turkey Home Textile Market Trends
The Turkish Home Textile Market Embraces Organic Fabrics
The Turkish home textile market is experiencing increased demand for organic fabrics, reflecting a global trend toward sustainability. Consumers are becoming more aware of environmental issues and potential health risks associated with synthetic materials, leading to a preference for textiles made from natural fibers. Turkish manufacturers are adapting their production processes to incorporate organic materials, meeting consumer demands, and enhancing the international competitiveness of Turkish home textiles.
Turkey's emphasis on organic fabrics demonstrates its commitment to quality and innovation. This approach positions Turkey well to cater to discerning consumers in developed markets, particularly Europe and North America, where demand for sustainable products is high. This trend will likely strengthen Turkey's position in the global home textile market, supporting domestic growth and export opportunities.
Rising Export of Textile is Driving the Market
The textile industry significantly contributes to Turkey's economy, consistently accounting for about 7% of the country's GDP. Turkey ranks as the sixth-largest global exporter of textiles and apparel and the third-largest in Europe. The country is known for its production of silk items, men's and women's apparel, and high-quality carpets. Over the past decade, the value of Turkish textile and clothing exports has more than doubled. Major export markets include Germany, the United Kingdom, Spain, and Italy.
The Turkish textile market comprises approximately 20,000 textile manufacturers and 52,000 apparel producers. The market increasingly adopts advanced technologies to improve production efficiency and product quality. Digital printing has revolutionized the market, offering greater flexibility, enabling shorter production runs, and reducing waste through precise color applications. Automation, including robotic systems and machinery, optimizes key processes such as weaving, cutting, and sewing.
Turkey Home Textile Industry Overview
The Turkish home textile market is fragmented due to the presence of both local and international players. The report covers major players operating in the Turkish home textile market like Sasa Polyester Sanayi AS, Menderes Tekstil, Zorluteks Tekstil, Merinos Hali Sanayi Ve Ticaret AS, and Kipas Mensucat Isletmeleri AS. A handful of major players dominate the market in terms of share. Consumer income drives the demand. Large corporations vie for dominance through volume purchasing, a wide product range, and savvy merchandising and marketing strategies. In contrast, smaller firms hone in on specific market segments, competing with a deeper product range and exceptional customer service.
Turkey Home Textile Market Leaders
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Sasa Polyester Sanayi AS
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Menderes Tekstil
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Zorluteks Tekstil
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Merinos Hali Sanayi Ve Ticaret AS
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Kipas Mensucat Isletmeleri AS
*Disclaimer: Major Players sorted in no particular order
Turkey Home Textile Market News
- May 2024: ColorJet, a significant digital textile printing industry player, expanded its presence in the Turkish home textile market. The company presented its sustainable printing technologies at the Istanbul International Textile Machinery (ITM) exhibition. ColorJet's participation in ITM demonstrates its intention to strengthen its position in Turkey, a country known for its robust textile manufacturing industry.
- March 2024: The Istanbul Apparel Exporters' Association (IHKIB) signed a goodwill agreement with the Worldwide Responsible Accredited Production (WRAP), a non-profit organization. This partnership aims to enhance business relationships between Turkey and the United States. The organizations plan to implement a jointly developed pilot project focusing on leading Turkish apparel companies exporting to the United States, encouraging them to obtain WRAP certification.
Turkey Home Textile Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Defination
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Disposable Incomes and Changing Lifestyles
4.2.2 Innovation and Design Trends is Driving the Market
4.3 Market Restraints
4.3.1 Supply Chain and Raw Material Costs Hamper the Market Growth
4.4 Market Opportunities
4.4.1 Expansion of E-commerce and Digital Sales Channels
4.4.2 Rising Demand for Sustainable and Eco-friendly Products
4.5 Industry Value Chain Analysis
4.6 Industry Attractiveness- Porters' Five Forces Analysis
4.6.1 Threat of New Entrants
4.6.2 Bargainning Power of Buyers
4.6.3 Bargainning Power of Suppliers
4.6.4 Threat of Substitutes
4.6.5 Intensity of Competative Rivalry
4.7 Insights into Latest Technological Innovations and Recent Trends in the Industry
4.8 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Product
5.1.1 Bed Linen
5.1.2 Bath Linen
5.1.3 Kitchen Linen
5.1.4 Upholstery Covering
5.1.5 Floor Covering
5.2 By Distribution
5.2.1 Supermarkets and Hypermarkets
5.2.2 Specialty Stores
5.2.3 Online
5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Sasa Polyester Sanayi AS
6.2.2 Menderes Tekstil
6.2.3 Zorlu Textile Group
6.2.4 Merinos Hali Sanayi Ve Ticaret AS
6.2.5 Kipas Mensucat Isletmeleri AS
6.2.6 Boyteks Tekstil Sanayi Ve Ticaret AS
6.2.7 Gulsan Sentetik Dokuma Sanayi ve Ticaret A.S.
6.2.8 Domotex
6.2.9 Kartal Carpet and Textile
6.2.10 Beyteks Textile Industry*
- *List Not Exhaustive
7. FUTURE MARKET TRENDS
8. DISCLAIMER AND ABOUT US
Turkey Home Textile Industry Segmentation
Home textiles encompass fabrics and textiles used for residential furnishing. Both functional requirements and aesthetic preferences determine the materials and designs. The Turkish home textile market report provides a comprehensive analysis, including an assessment of the national economy and industry contributions, market overview, size estimations for key segments, emerging trends, market dynamics, and logistics expenditure by end-user industries.
The Turkish home textile market is segmented by product and distribution channels. By product, the market is segmented by bed linen, bath linen, kitchen linen, upholstery, and floor covering. By distribution channel, the market is segmented as supermarkets and hypermarkets, specialty stores, online, and other distribution channels. The report offers market size and forecasts in terms of value (USD) for all the above segments.
| By Product | |
| Bed Linen | |
| Bath Linen | |
| Kitchen Linen | |
| Upholstery Covering | |
| Floor Covering |
| By Distribution | |
| Supermarkets and Hypermarkets | |
| Specialty Stores | |
| Online | |
| Other Distribution Channels |
Turkey Home Textile Market Research FAQs
How big is the Turkey Home Textile Market?
The Turkey Home Textile Market size is expected to reach USD 38.76 billion in 2024 and grow at a CAGR of 5.24% to reach USD 50.04 billion by 2029.
What is the current Turkey Home Textile Market size?
In 2024, the Turkey Home Textile Market size is expected to reach USD 38.76 billion.
Who are the key players in Turkey Home Textile Market?
Sasa Polyester Sanayi AS, Menderes Tekstil, Zorluteks Tekstil, Merinos Hali Sanayi Ve Ticaret AS and Kipas Mensucat Isletmeleri AS are the major companies operating in the Turkey Home Textile Market.
What years does this Turkey Home Textile Market cover, and what was the market size in 2023?
In 2023, the Turkey Home Textile Market size was estimated at USD 36.73 billion. The report covers the Turkey Home Textile Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Turkey Home Textile Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Turkey Home Textile Industry Report
Statistics for the 2024 Home Textile in Turkey market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Home Textile in Turkey analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
