Turkey Health and Medical Insurance Market

The market is segmented by Product Type (Private Health Insurance, Social Security Schemes), by Term of Coverage (Short-term, Long-term), by Channel of Distribution (Brokers/Agents, Banks, Companies, Direct Purchases, Other Channels of Distribution) - Growth, Trends, and Forecast (2019-2024)

Market Snapshot

MARKET SNAPSHOT
Study Period:

2015-2024

Base Year:

2018

CAGR:

18%

Key Players:

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Market Overview

The Turkey health and medical insurance market is expected to register a healthy CAGR of 18%, during the forecast period of 2019-2024.

In order to support the Universal Health Insurance (UHI) initiative, Turkey must focus on the private health insurance sector, which presently accounts for only 2% of the overall health insurance coverage in the country. To achieve this feat, it should aim at diverting the government funds toward the healthcare needs of the vulnerable sections. Turkish government must provide all the required legal impetus for the sellers and users of health insurance. With policies that are simplified and explained in detail to the buyers of the health insurance policies, growing number of Turkish people may come forward to get health coverage, thus increasing the demand for private health insurers, leading to a double digit growth in the market.

Drivers:

  • Changing disease profile
  • Increasing economic welfare
  • Increasing incomes
  • Higher incidences of chronic diseases
  • Insufficient service delivery by the social security organizations
  • Increased public awareness
  • Improvements in private healthcare services

Restraints:

  • Shifting trend of receiving quality hospital care to keeping people out of hospital
  • Certain tax-related problems for commercial insurers have been hindering their market presence
  • The commercial health policies are not customized to meet the healthcare needs of customers.

Scope of the Report

A complete background analysis of the Turkey health insurance industry, including an assessment of the national health accounts, economy, and emerging market trends by segments, significant changes in market dynamics, and market overview, is covered in the report.

By Product type
Private Health Insurance (PMI)
Individual Policy Coverage
Group Policy Coverage
Public/Social Security Schemes
By Term of Coverage
Short-term
Long-term
By Channel of Distribution
Brokers/Agents
Banks
Direct
Companies
Other Channels of Distribution

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Key Market Trends

Private Health Insurance Picking Up among Turkish Population to Meet the Growing Health Needs

Top up insurance is the fastest growing portion of the private medical insurance market in Turkey.  According to the Insurance Association of Turkey, in 2016, health premiums increased by 22.9%, compared to the previous year. The advent of complementary health insurances in this area indicates that the demand for private health insurance may increase in the coming years, and that there may be more growth in this area.

Since the inception of complementary health insurance in 2013, there has been significant rise in the health insurance coverage, owing to the availability of qualified and high standards of healthcare in private health institutions. 

The private insurance companies provide two main types of coverage –

  1. In-patient coverage
  2. Out-patient coverage

Also, they have additional premium payment for glasses (glass/frame/lens), with the coverage of dental expenses as the third type of insurance.

According to the traditional private health insurance, supplementary health insurance, where premiums are more economical, are becoming increasingly widespread. Due to the presence of varied product alternatives in the market, consumers can acquire more cheaper and wide-assured products. The potential of these products to reach larger audiences is also promising for the future of the market. Increasing competition in the health sector has triggered the increase in investments in the health sector, which has led to an indirect increase in service quality.

Private payors growth rate yoy'

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Fastest Growing Channel of Purchase of Private Health Insurance in Turkey is through Insurance Agencies

Insurance agencies or third-party insurance payers make up for more than 40% of the health or sickness insurance distribution in Turkey. They have huge weight in terms of premium production. On the other hand, the share of brokers and banks have been picking up, as a result of the universal health insurance coverage initiative. Insurance companies have greater opportunities to tap the bank’s huge customer base. Also, the bank’s financial services of experience, technological underwork, prevalent branch network, and bancassurance’s distribution channel of cost, sharing of sources, etc., as the factors necessitate bancassurance in bank and insurance company.

One of the most important changes in the Turkish insurance sector, over the past few years, was bancassurance. Banking institutions and insurance companies have found bancassurance to be quite attractive and, often profitable, to their existing activities.

Health insurance premiums share was about 12% of the total non-life insurance in 2013, whereas it grew by more than 14% in 2017.  Non-life insurance traffic, in terms of the number of policies purchased, has been declining from 2013 to 2016.

Distribution channel share in Private health insurance

Competitive Landscape

  • Major players operating in the market are Allianz Sigorta AŞ, Acıbadem Sağlık ve Hayat Sigorta AŞ, and Anadolu Anonim Türk Sigorta Şirketi, Mapfre Sigorta AŞ, Aksigorta AŞ, and Axa Sigorta AŞ, which contribute more than 60% in the overall market value.
    • UK-headquartered Bupa health insurance entered Turkey, with an acquisition of the country’s second-largest health insurer, Acibadem Sigorta. It may derive the benefits of Acibadem’s local market knowledge ,wherein the customers and employees may also enjoy the benefits of Bupa’s expertise and experience.
    • In Turkey, the inflation has increased by 10.5%, and with the weaker Turkish lira, the medical cost trends are set to rise by 18%. This further encourages many more healthcare providers to enjoy the privilege of tapping the market, thus gaining the market share.

Major Players

  1. Allianz Sigorta AŞ
  2. Acıbadem Sağlık ve Hayat Sigorta AŞ
  3. Anadolu Anonim Türk Sigorta Şirketi
  4. Mapfre Sigorta AŞ
  5. Aksigorta AŞ

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Scope of the Study

    2. 1.2 Key Deliverables of the Study

    3. 1.3 Study Assumptions

  2. 2. RESEARCH METHODOLOGY

    1. 2.1 Analysis Methodology

    2. 2.2 Research Phases

  3. 3. EXECUTIVE SUMMARY

  4. 4. GOVERNMENT REGULATIONS AND INITIATIVES

    1. 4.1 Brief on Health Insurance Industry Regulations in Turkey - Role of Social Security Institute of Turkey (SSI) in the Healthcare Delivery

    2. 4.2 Insights on Latest Healthcare Policy Changes and Their Effect on the Overall Health Spending in Turkey

    3. 4.3 Effectiveness of MEDULA in Health Insurance Claims Processing and its Effect on the Health Insurance Services Provided to Turkish Population

  5. 5. INDUSTRY DYNAMICS AND INSIGHTS

    1. 5.1 Current Market Scenario

    2. 5.2 Market Dynamics

      1. 5.2.1 Drivers

      2. 5.2.2 Restraints

      3. 5.2.3 Opportunities

    3. 5.3 Brief on health insurance premiums and study on the effect of medical trend rate on health plans

    4. 5.4 Insights on the Regulations of SSI and the Implications of the Establishment of the Universal Health Insurance Fund (UHI Fund) in Health Insurance Coverage

    5. 5.5 Industry Attractiveness - Porter's Five Forces Analysis

    6. 5.6 Value Chain/ Supply Chain Analysis

  6. 6. Market Segmentation

    1. 6.1 By Product type

      1. 6.1.1 Private Health Insurance (PMI)

        1. 6.1.1.1 Individual Policy Coverage

        2. 6.1.1.2 Group Policy Coverage

      2. 6.1.2 Public/Social Security Schemes

    2. 6.2 By Term of Coverage

      1. 6.2.1 Short-term

      2. 6.2.2 Long-term

    3. 6.3 By Channel of Distribution

      1. 6.3.1 Brokers/Agents

      2. 6.3.2 Banks

      3. 6.3.3 Direct

      4. 6.3.4 Companies

      5. 6.3.5 Other Channels of Distribution

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Overview (Market Concentration and Major Players)

    2. 7.2 Company Profiles

      1. 7.2.1 Allianz Türkiye

      2. 7.2.2 ACIBADEM HEALTH GROUP

      3. 7.2.3 Anadolu Insurance

      4. 7.2.4 Mapfre Insurance

      5. 7.2.5 Aksigorta

      6. 7.2.6 AXA Insurance - Insurance Turkey's Trusted Brand

      7. 7.2.7 Eureko Insurance

      8. 7.2.8 Groupama Insurance

      9. 7.2.9 Solar Insurance

      10. 7.2.10 Sompo Japan

      11. 7.2.11 Yapi Kredi Insurance

    3. *List Not Exhaustive
  8. 8. FUTURE GROWTH PROSPECTS OF THE TURKEY HEALTH INSURANCE INDUSTRY

  9. 9. APPENDIX

    1. 9.1 Turkey Public Health Insurance Statistics

    2. 9.2 Trend Analysis of Per Capita Health Expenditure in Turkey

    3. 9.3 Statistics on Age-wise Health Insurance Coverage

    4. 9.4 Key Statistics on the Direct Written Premiums across top domestic and international insurance players in Turkey

  10. 10. DISCLAIMER AND ABOUT US

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