Market Trends of Tube Packaging Industry
Plastic Tubes are Revolutionizing Modern Packaging across Various Industries
- Plastic tubes are used in diverse industries, including cosmetics, personal care, food, and pharmaceuticals. They reduce transportation costs and energy waste, ensure product safety, and extend shelf life. Additionally, their ability to return to shape after each squeeze and a premium appearance further fuel their market demand.
- Laminated tube packaging is emerging as a dominant trend in plastic packaging. Manufactured from multi-layer laminate foil, these tubes boast integrated plastic barriers between the outer and inner layers. Their surge in popularity is mainly due to features like moisture retention, which safeguard product integrity. This makes them a staple in cosmetic packaging, especially for skincare items.
- Asian nations, particularly China and India, are witnessing a rising demand for laminated tubes. These tubes are being utilized for packaging a spectrum of products, from pharmaceuticals and oral care items to food, chemicals, and cosmetics. In India, urbanization, increasing disposable incomes, and the expansion of organized retail drive a surge in cosmetic consumption, further amplifying the demand for sustainable tube packaging.
- Oral hygiene is paramount for overall health, with good practices preventing numerous dental issues. The oral care tube market is witnessing a boost, driven by heightened awareness of dental health, rising dental problems, and the importance of oral care therapies.
- In a bid for environmental sustainability, oral care brands prioritise using recycled or renewable plastics. Taking a significant step, Colgate-Palmolive Company has transitioned about 60% of its global toothpaste SKUs to recyclable tubes. Holding a dominant 41% share of the worldwide toothpaste market, Colgate's rising sales in toothpaste are poised to influence the tube packaging market. Their annual report shows that their oral, personal, and home care segment saw a revenue uptick from USD 3.82 billion in 2022 to USD 3.93 billion in 2023.
- Additionally, leading Herbal and Ayurvedic brands in India, such as Ayurveda, Dabur, Himalaya, and Patanjali, are diversifying their product lines with popular variants like Babool and Dant Kranti, further driving the demand for laminated tubes.
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Asia's Rising Cosmetic Market Fuels Demand for Innovative Tube Packaging Solutions
- As the Asian population elevates its lifestyle and living standards, there's a notable surge in the demand for cosmetic and pharmaceutical products, driven by heightened awareness of health and hygiene.
- In the country, the demand for tube packaging is predominantly driven by the cosmetics and personal care sector. The versatility and convenience of tube packaging make it ideal for a variety of products, from creams and lotions to gels. Tubes not only ensure precise dispensing and protect products from contamination but also enhance shelf appeal, solidifying their status as a favored choice among numerous cosmetic brands.
- Furthermore, the independently owned and operated company (indie) beauty segment is witnessing a growing demand for eco-friendly packaging solutions. This trend is largely attributed to environmentally conscious consumers actively seeking sustainable alternatives. Consequently, many indie beauty brands are turning to biodegradable, recyclable, or refillable tube options, aiming to resonate with these consumer preferences and mitigate their environmental footprint.
- Additionally, while the personal care industry holds a significant share of the end-use market for laminated tubes, there's a notable trend: laminate tubes, prized for their cost-saving benefits and superior barrier protection, are poised to gradually supplant plastic and aluminum in the country's cosmetics and pharmaceutical sectors. Meanwhile, the high barrier properties of aluminum tubes, coupled with enhancements, are boosting demand in both the pharma and personal care segments.
- Data from the National Bureau of Statistics of China reveals that in 2023, China's retail sales of cosmetics reached approximately USD 58.54 billion, marking an uptick from USD 55.63 billion in 2022.
- This uptick in cosmetics revenue could spur companies to channel investments into pioneering packaging solutions. Such investments might lead to advancements in tube packaging materials, innovative designs, and enhanced functionalities, thereby elevating the overall packaging quality in the cosmetics sector.
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