Market Trends of Transparent Electronics Industry
This section covers the major market trends shaping the Transparent Electronics Market according to our research experts:
Transparent Display Through AMOLED in Smartphone to Witness a Market Growth
- Over 61% of total smartphone display panels are OLED now and due to the superior properties like less thickness and bright output, mobile manufacturers have been increasingly incorporating AMOLED panels (part of OLED) in their product to generate the transparent display for smartphones.
- Many smartphone companies are edging towards this technology to bring this new revolution in the smartphone. Recently on Oct 2018, Samsung Electronics, held its AMOLED Forum in Shenzhen, China, where they shared its product roadmap with Chinese customers including Huawei, Lenovo, Oppo, Vivo, Xiaomi and ZTE, where they talked about several cutting-edge in-display technologies that will help smartphone makers create the perfect full-screen transparent device through transparent Super AMOLED Plus displays.
- In April 2019, LG, which is yet to launch a foldable smartphone, has successfully received a patent for a foldable display that is also, in large part, transparent. This phone would have touch input via both the front and back no matter how the user holds the phone. The patent also includes a description for a rear camera system with multiple lenses.
- Oppo’s under-display camera tech launched ‘highly transparent’ display material and AI algorithms, where the display is constructed from a highly transparent material that enables light to pass through freely, while the imaging sensor boasts a larger-than-average aperture, sensor size, and pixel density. As Oppo is committed to product and technology innovation that creates a more immersive and comprehensive experience for users, they are in the innovation to fully create a transparent display smartphone with the help of AMOLED panels.
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North America Account for Significant Market Share
- North America leverage the largest revenue share in the market as majority of the key market players are situated in United States and one of the key reasons driving the growth in North America is the large number of touch enable devices are used by Americans.
- In United States, residential applications generate high demand for poly-crystalline solar panel in North America, owing to the prominence and high adoption of renewable energy sources in homes and buildings. Researchers at Michigan State University, states that highly transparent solar cells represent the wave of the future for new solar applications. Only about 1.5% of electricity demand in the United States and globally is produced by solar power. But in terms of overall electricity potential, there is an estimated 5 billion to 7 billion square meters of glass surface in the United States. There is a high rate of adoption of transparent solar panels as this technology offers a promising route to inexpensive, widespread solar adoption on small and large surfaces.
- Various transparent displays applications are launching in United States which are helping in growing the market. For instance, on june 2019, LG Business Solutions launched the highly anticipated LG Transparent OLED digital signage display in the United States at InfoComm 2019. This razor-thin see-through display is drafted to deliver a unique customer experience in specialized commercial applications, particularly retail and hospitality.
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