Track and Trace Solutions Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Global Track and Trace Solution Market is Segmented by Product (Hardware Systems (Printing and Marking Solutions, Monitoring and Verification Solutions, Labeling Solutions, and Other Hardware Systems) and Software Systems (Plant Manager Software, Line Controller Software, Bundle Tracking Software, and Other Software Solutions), Technology (Barcode and RFID), Application (Serialization Solutions (Bottle Serialization, Label Serialization, Carton Serialization, and Data Matrix Serialization), Aggregation Serialization (Bundle Aggregation, Pallet Aggregation, and Case Aggregation), End User (Pharmaceutical Companies, Medical Device Companies, and Other Medical Devices), and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The value is provided in (USD million) for the above segments.

Track and Trace Solutions Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Track and Trace Solutions Market Size

Track And Trace Solutions Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Market Size (2025) USD 3.38 Billion
Market Size (2030) USD 5.27 Billion
CAGR (2025 - 2030) 9.31 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Track And Trace Solutions Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Track and Trace Solutions Market with other markets in Healthcare Industry

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Track and Trace Solutions Market Analysis

The Track and Trace Solutions Market size is estimated at USD 3.38 billion in 2025, and is expected to reach USD 5.27 billion by 2030, at a CAGR of 9.31% during the forecast period (2025-2030).

With the development of COVID-19 vaccines and various treatment and diagnostic devices to curb the pandemic, the risk of counterfeit drugs and diagnostic devices increased globally, which significantly impacted the track and trace technology sector. For example, in March and April 2020, Homeland Security in the United States notified 19,000 suspects of COVID-19-related domain names. As a result, it seized over USD 3.2 million linked to 494 shipments of mislabeled, fraudulent, unauthorized, or prohibited COVID-19 test kits, treatment kits, homeopathic remedies, purported antiviral products, and PPE kits, which further led to 11 arrests. Such instances are expected to drive the adoption of track and trace solutions.

The major factors propelling the growth of the track and trace solutions market include the growth of the medical devices and pharmaceutical industries, an increase in implementation of serialization solutions, a rise in the number of packaging-related product recalls, and an increasing number of counterfeit drugs.

Drug counterfeiting is one of the significant problems in large pharmaceutical and biopharmaceutical companies. As per an article published by the World Health Organization in 2019, about 1 out of 10 medical products that circulate in low- and middle-income countries are found to be substandard or falsified, highlighting the need for effective track and trace technologies. This factor, consequently, is driving the adoption of pharmaceutical track and trace solutions among drug manufacturers and other end users. Furthermore, in December 2020, Janssen Pharmaceutical, a subsidiary of Johnson & Johnson, notified that counterfeit SYMTUZA (darunavir/cobicistat/emtricitabine/tenofovir alafenamide) had been distributed to over three pharmacies in the United States. Janssen is currently working closely with the US Food and Drug Administration (FDA) to prevent further distribution and support the agency's investigation into the reported instances. Hence, these factors are expected to fuel the growth of the pharmaceutical traceability market.

However, factors such as high costs associated with serialization and aggregation and lack of common standards for serialization and aggregation may hinder the track and trace solutions market growth.

Track and Trace Solutions Industry Overview

The track and trace solutions market is competitive and consists of several major players. In terms of market share, few major players currently dominate the market. With the rising awareness about track and trace solutions and improving healthcare infrastructure, few other smaller players are expected to enter the market. Some of the major players in the market are Axway, Mettler-Toledo International Inc., Rfxcel Corporation, Sea Vision SRL, and TraceLink Inc.

Track and Trace Solutions Market Leaders

  1. Axway

  2. Sea vision SRL

  3. TraceLink Inc.

  4. Rfxcel Corporation

  5. Mettler-Toledo International Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Track And Trace Solutions Market Concentration
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Track and Trace Solutions Market News

  • In February 2021, Anatres Vision acquired Adents High Tech International. Through this acquisition, the company expanded its portfolio of software solutions capable of tracing and tracking the entire end-to-end supply chain. The acquisition also helped in the strengthening of Anatres Vision's international presence, especially in France.
  • In January 2021, OPTEL and Bureau Veritas announced a partnership to launch V-TRACE, a complete and assured traceability solution for the management of COVID-19 vaccine supply chain logistics.
  • In December 2020, Domino in collaboration with Gallarus and SeaVision developed ''K600G'', a blister foil and web digital printing solution for pharmaceutical solutions. It incorporates a wide range of solutions that allows different installation types and an additional feature that allows direct printing on the blister foil packs.

Track and Trace Solutions Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growth in the Medical Devices and Pharmaceutical Industries and Increase in Implementation of Serialization
    • 4.2.2 Rise in the Number of Packaging-related Product Recalls
    • 4.2.3 Increasing Number of Counterfeit Drugs
  • 4.3 Market Restraints
    • 4.3.1 High Costs Associated with Serialization and Aggregation
    • 4.3.2 Lack of Common Standards for Serialization and Aggregation
  • 4.4 Porter's Five Forces Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Product
    • 5.1.1 Hardware Systems
    • 5.1.1.1 Printing and Marking Solutions
    • 5.1.1.2 Monitoring and Verification Solutions
    • 5.1.1.3 Labeling Solutions
    • 5.1.1.4 Other Hardware Systems
    • 5.1.2 Software Solutions
    • 5.1.2.1 Plant Manager Software
    • 5.1.2.2 Line Controller Software
    • 5.1.2.3 Bundle Tracking Software
    • 5.1.2.4 Other Software Solutions
  • 5.2 By Technology
    • 5.2.1 Barcode
    • 5.2.2 RFID
  • 5.3 By Application
    • 5.3.1 Serialization Solutions
    • 5.3.1.1 Bottle Serialization
    • 5.3.1.2 Label Serialization
    • 5.3.1.3 Carton Serialization
    • 5.3.1.4 Data Matrix Serialization
    • 5.3.2 Aggregation Solutions
    • 5.3.2.1 Bundle Aggregation
    • 5.3.2.2 Case Aggregation
    • 5.3.2.3 Pallet Aggregation
  • 5.4 By End User
    • 5.4.1 Pharmaceutical Companies
    • 5.4.2 Medical Device Companies
    • 5.4.3 Other End Users
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 France
    • 5.5.2.4 Italy
    • 5.5.2.5 Spain
    • 5.5.2.6 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 Japan
    • 5.5.3.3 India
    • 5.5.3.4 Australia
    • 5.5.3.5 South Korea
    • 5.5.3.6 Rest of Asia-Pacific
    • 5.5.4 Middle-East and Africa
    • 5.5.4.1 GCC
    • 5.5.4.2 South Africa
    • 5.5.4.3 Rest of Middle-East and Africa
    • 5.5.5 South America
    • 5.5.5.1 Brazil
    • 5.5.5.2 Argentina
    • 5.5.5.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 ACG
    • 6.1.2 Adents
    • 6.1.3 ANTARES VISION SpA
    • 6.1.4 Axway
    • 6.1.5 Mettler-Toledo International Inc.
    • 6.1.6 Rfxcel Corporation
    • 6.1.7 Optel Group
    • 6.1.8 SEIDENADER MASCHINENBAU GMBH (MEDIPAK SYSTEMS)
    • 6.1.9 Sea Vision SRL
    • 6.1.10 TraceLink Inc.
    • 6.1.11 Syntegon Technology GmbH
    • 6.1.12 Zetes
    • 6.1.13 Kezzler AS
    • 6.1.14 Korber Medipak Systems GmbH
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Competitive Landscape Covers - Business Overview, Financials, Products and Strategies, and Recent Developments
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Track and Trace Solutions Industry Segmentation

Tracking and tracing is a process of determining the current and past locations of a unique item or property. The track and trace solutions market is segmented by product (hardware systems (printing and marking solutions, monitoring and verification solutions, labeling solutions, and other hardware systems) and software systems (plant manager software, line controller software, bundle tracking software, and other software solutions), technology (barcode and RFID), application (serialization solutions (bottle serialization, label serialization, carton serialization, and data matrix serialization), aggregation serialization (bundle aggregation, pallet aggregation, and case aggregation), end user (pharmaceutical companies, medical device companies, and other medical devices), and geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The report offers the value (in USD million) for the above segments.

By Product Hardware Systems Printing and Marking Solutions
Monitoring and Verification Solutions
Labeling Solutions
Other Hardware Systems
Software Solutions Plant Manager Software
Line Controller Software
Bundle Tracking Software
Other Software Solutions
By Technology Barcode
RFID
By Application Serialization Solutions Bottle Serialization
Label Serialization
Carton Serialization
Data Matrix Serialization
Aggregation Solutions Bundle Aggregation
Case Aggregation
Pallet Aggregation
By End User Pharmaceutical Companies
Medical Device Companies
Other End Users
By Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle-East and Africa GCC
South Africa
Rest of Middle-East and Africa
South America Brazil
Argentina
Rest of South America
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Track and Trace Solutions Market Research FAQs

How big is the Track and Trace Solutions Market?

The Track and Trace Solutions Market size is expected to reach USD 3.38 billion in 2025 and grow at a CAGR of 9.31% to reach USD 5.27 billion by 2030.

What is the current Track and Trace Solutions Market size?

In 2025, the Track and Trace Solutions Market size is expected to reach USD 3.38 billion.

Who are the key players in Track and Trace Solutions Market?

Axway, Sea vision SRL, TraceLink Inc., Rfxcel Corporation and Mettler-Toledo International Inc. are the major companies operating in the Track and Trace Solutions Market.

Which is the fastest growing region in Track and Trace Solutions Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Track and Trace Solutions Market?

In 2025, the North America accounts for the largest market share in Track and Trace Solutions Market.

What years does this Track and Trace Solutions Market cover, and what was the market size in 2024?

In 2024, the Track and Trace Solutions Market size was estimated at USD 3.07 billion. The report covers the Track and Trace Solutions Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Track and Trace Solutions Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Track and Trace Solutions Industry Report

The Global Track and Trace Solution Market is segmented by various products including hardware systems and software systems, with applications spanning across serialization solutions and aggregation serialization. This market analysis provides an in-depth look at the market size, market share, and market growth, offering a comprehensive market forecast and industry outlook.

Key players in the industry include pharmaceutical companies and medical device companies, with significant contributions from North America, Europe, Asia-Pacific, Middle-East and Africa, and South America. The market report highlights the importance of barcode and RFID technologies in the industry, with a detailed market review and market segmentation.

The industry reports indicate a robust market growth, driven by advancements in printing and marking solutions, monitoring and verification solutions, and labeling solutions. The industry information and market data suggest a positive market outlook, supported by strong industry trends and market predictions.

The report pdf and report example provide a detailed industry overview, with insights into industry statistics and industry sales. The industry research and industry analysis highlight the role of software systems such as plant manager software, line controller software, and bundle tracking software in shaping the market value.

Overall, the market leaders are poised to benefit from the growing demand for track and trace solutions, with the market forecast predicting continued industry growth. The market review underscores the importance of industry size and market segmentation in understanding the market dynamics and the potential for future market value.