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Toys And Games Market Size (2024 - 2029)

The Toys and Games Market is experiencing significant growth, driven by increasing disposable income and the influence of millennials and Generation Z. The market's expansion is particularly notable in the outdoor and sports toys segment, with dolls also contributing significantly. The demand for action figures and accessories is propelled by consumer interest in movies and cartoons, making this segment the fastest-growing. Companies are enhancing their market presence by launching products on e-commerce platforms and utilizing social media for advertising, targeting the active online engagement of children. These strategies are expected to continue driving the market's growth trajectory.

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Market Size of Toys And Games Industry

Toys And Games Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR (2024 - 2029) 9.91 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Toys And Games Market Major Players

*Disclaimer: Major Players sorted in no particular order

Toys & Games Market Analysis

The Toys And Games Market is expected to register a CAGR of 9.91% during the forecast period.

Due to the increase in disposable income and the presence of millennials and the Generation Z population, the games market is growing. Middle-range toys and games accounted for the highest sales in many countries. Outdoor and sports toys contributed the major share of the market studied, followed by dolls. Consumer inclination toward movies and cartoons drives the sales of action figures and accessories. The launch of new movies or cartoons further boosts the sales of action figures and accessories, making it the fastest-growing segment. Therefore, companies have taken initiatives to add more toys, especially in the holiday season, including Christmas, when the sales of toys and games fiercely increase.

Major players are launching their products and games on online platforms and the retail market. E-commerce websites, such as eBay, Amazon, and Walmart, have different construction toys, puzzle games, dolls, and many other games. The companies are also making video advertisements of their products and launching them on social media platforms. These days, kids are more active on social media. They watch games and play them online as well. These factors are expected to drive the growth of the market over the forecast period.

Toys & Games Industry Segmentation

Toys and games are tools of play that hold an important part in social life. These products are mainly intended for use by children, though they have also been marketed to adults under certain circumstances. The market studied is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into games and puzzles, video games, construction toys, dolls and accessories, outdoor and sports toys, and other product types. Based on the distribution channel, the market is segmented into offline channels and online channels. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Games and Puzzles
Video Games
Construction Toys
Dolls and Accessories
Outdoor and Sports Toys
Other Product Types
By Distribution Channel
Online Channel
Offline Channel
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa
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Toys And Games Market Size Summary

The toys and games market is experiencing significant growth, driven by increasing disposable incomes and the influence of millennials and Generation Z. The market is characterized by a strong demand for middle-range toys and games, with outdoor and sports toys leading in sales, followed by dolls. The popularity of movies and cartoons significantly boosts the sales of action figures and accessories, making this segment the fastest-growing. Companies are strategically launching new products, particularly during the holiday season, to capitalize on the surge in demand. The shift towards online platforms and social media marketing is also contributing to market expansion, as children engage more with digital content and games.

In the video game sector, the industry has adopted a recurring revenue model, benefiting from the rise of mobile and online gaming and the transition to digital distribution. The market's growth is further supported by local leagues, new game formats, and the convergence of traditional media with entertainment and sports. The Asia-Pacific region, in particular, is witnessing a surge in educational toys and popular online games, driven by its young population. The market is highly competitive, with major players like Mattel Inc., Hasbro Inc., LEGO Group, and Spin Master Ltd. focusing on new product development and strategic mergers to enhance their market presence.

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Toys And Games Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Games and Puzzles

      2. 2.1.2 Video Games

      3. 2.1.3 Construction Toys

      4. 2.1.4 Dolls and Accessories

      5. 2.1.5 Outdoor and Sports Toys

      6. 2.1.6 Other Product Types

    2. 2.2 By Distribution Channel

      1. 2.2.1 Online Channel

      2. 2.2.2 Offline Channel

    3. 2.3 By Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 Spain

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 Germany

        4. 2.3.2.4 France

        5. 2.3.2.5 Italy

        6. 2.3.2.6 Russia

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle East and Africa

        1. 2.3.5.1 South Africa

        2. 2.3.5.2 Saudi Arabia

        3. 2.3.5.3 Rest of Middle East and Africa

Toys And Games Market Size FAQs

The Toys and Games Market is projected to register a CAGR of 9.91% during the forecast period (2024-2029)

Mattel Inc., Lego Group, Hasbro Inc., Takara Tomy Co. Ltd and Spin Master Ltd. are the major companies operating in the Toys and Games Market.

Toys and Games Market Report Snapshots

Toys and Games Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)