Market Share of Tourism Vehicle Rental Industry
The tourism vehicle rental market is consolidated and dominated by a few players, such as Enterprise Holdings Inc., Hertz Global Holdings Inc., Avis, Europcar Mobility Group, Sixt SE, and Budget, among others. The companies are expanding their fleet size and launching. For instance,
- In July 2021, Key'n Go, which is operated by Goldcar, the low-cost brand of Europcar Mobility Group allows customers to benefit, at scale, from a 100% digital, safe and fast solution to book, pick up & return their vehicle in 35 key leisure airports in Southern Europe.
- In December 2021, Zoom car, an India-based car rental startup, announced that it will soon launch its operations in Vietnam. The company has also roped in Kiet Pham, who previously held senior management positions in Gojek and Oyo, as it is country head. Zoom car added that the foray into Vietnam is in line with the company's mission to democratize car access across the world's most populated and fastest-growing emerging markets.
- In February 2020, the SIXT Company's 42% stake was acquired by Hyundai Capital Services for around USD 170 Million. Further, in June 2020, SIX, T, a leading German-based international provider of high-end mobility services, hasn't built a new partnership with the car rental, leasing, and limousine subsidiary Alturki Holding Saudi Arabia.
- Avis Budget Group Inc. added 6,000 Peugeot, Citroën, and DS vehicles to its connected car rental fleet in Europe. These vehicles may operate across the company's Avis and Budget brands in Austria, Belgium, the Czech Republic, France, Germany, Italy, Luxembourg, the Netherlands, Portugal, Spain, Switzerland, and the United Kingdom, along with the Maggiore brand in Italy.
Tourism Vehicle Rental Market Leaders
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Avis
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Enterprise
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Europcar
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The Hertz Corporation
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Sixt SE
*Disclaimer: Major Players sorted in no particular order
