Tourism Vehicle Rental Market - Growth, Trends, COVID-19 Impact and Forecasts (2022 - 2027)

The Tourism Vehicle Rental Market is Segmented by Vehicle Type (Economy and Luxury/Premium), Booking Mode (Online and Offline), End-User (Self Driven and Rental Agencies), and by Geography (North America, Europe, Asia Pacific, and Rest of the world). The Report offers market size and forecast for Tourism Vehicle Rental Market in Value (USD billion) for all the above segments.

Market Snapshot

Tourism Vehicle Rental Market Overview
Study Period: 2018-2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: >8.58 %

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Market Overview

The Tourism Vehicle Rental Market was valued at USD 57.93 billion in 2020 and is expected to reach USD 58.47 billion by 2026 registering a CAGR of around 8.58% during the forecast period (2021 - 2026).

The COVID-19 pandemic hindered the growth of Tourism Rental Market as there were global factory shutdowns, travel bans, and border lockdowns, to combat and contain the outbreak, impacting every industry and economy worldwide. As tourism is a huge market, the demand for vehicle rentals halted with continuous lockdowns across the world pre-pandemic.

However, as unlocking process began restoring economic activities Tourism vehicle rental market is expected to witness a nominal growth during forecast period. People tend to prefer rental vehicles than any other means of transportation to maintain social distancing and hygiene protocols.

Other driving factors of the tourism vehicle rental market are, comfort, and quality of life, freedom of moment, affordability, and low cost of traveling. The luxury vehicles segment will grow at the fastest pace during the forecast period owing to increased travel budgets of tourists around the world.

Region-wise, Asia Pacific is one of the fastest-growing regional markets for tourism vehicle rental within the forecast period due to the growing population coupled with transportation issues in the region. Tourism vehicle rental service is very useful in Asian countries like India, Australia, Cambodia, Japan, China, etc. North America expected to witness significant growth amid rising road trips by people during forecast period. According to the US Travel Association, the number of domestic leisure trips accounted for 1,821.2 million in 2018 and is expected to reach over 1,900 million by 2022.


Scope of the Report

A tourist rental vehicle means a self-propelled vehicle capable of being used for the temporary living, sleeping, or eating accommodation of persons on a rental basis for traveling and tourism purposes. The Tourism Vehicle Rental Market report covers the latest trends, COVID-19 impact, followed by technological developments. The scope of the report covers segmentation based on Vehicle Type, End User, Booking Type, and Geography.

By Vehicle Type, the market is segmented into Economy and Luxury/Premium. By Booking Mode, the market is segmented as Online and Offline. By End User, the market is segmented into Self Driven and Rental Agencies. Finally, by Geography, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the world.

For each segment, the market sizing and forecast have been done on the basis of value (USD billion).

Vehicle Type
Booking Mode
End User
Self Driven
Rental Agencies
North America
United states
Rest of North america
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Rest of the World
South America
Middle East & Africa

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Key Market Trends

Online Booking Expected to Witness Growth

Increased concern and awareness about the containment of the virus have primarily led to an increase in vehicle rental options. Additionally, the tourism vehicle rental market also provides the option of increased mobility without the concern of paying the costs associated with vehicle ownership. These services are offered via websites and through other online platforms attributing to the growth of the market.

Increasing penetration of the internet and smartphone among consumers is estimated to shift consumers’ inclination toward online booking mode. The growth is attributed to consumers’ preference to have detailed access to the offerings of accommodation, amenities, and other benefits.

With the growing trend in technology, renting a vehicle through online booking has become the most preferred choice of customers over the past few years. Moreover, it provides additional facilities to monitor a rental vehicle’s operation, performance, and maintenance in real-time. Such features are tremendous assets for drivers and fleet managers, enabling them to better identify risks and implement timely improvements to their rental services.

Value for money, convenience, and search for authentic travel experiences are major factors fueling the growth of online booking. The increasing number of startups and third-party travel booking companies are offering services via application and website only. Hence, consumers are shifting their preferences from offline booking mode to online. These aforementioned factors are boosting the growth of online booking mode.

Tourism Vehicle Rental Parts Market Key Trends

Rising Demand for Tourism Rental Vehicles in North America

With a total vehicle fleet size in excess of 2 million, the United States is the leader in the tourism vehicle rental market, but the market is saturated and will post modest gains as the impact of COVID-19 is inevitable. However, the tourism vehicle rental market is expected to be dominated by North America during the forecast period (2021 -2026).

Major car-renting companies have their fleets in almost all the major cities. The size of the fleet for any player depends on the number of tourists preferring to rent a vehicle locally and the volume of foreign passengers visiting a city. Canada has a large domestic and foreign tourism industry.

Being the second-largest country in the world, Canada's incredible geographical variety and the presence of around 20 world heritage sites are significant tourist attractions for the country. Much of the country's tourism is centered in regions like Toronto, Montreal, Vancouver/Whistler, Niagara Falls, Vancouver Island, Calgary/Canadian Rockies, British Columbia's Okanagan Valley, and the national capital region Ottawa. Therefore, these regions are some major hotspots for tourism vehicle renting.

Apart from these factors, increasing demand for rental vehicles is mainly driven by people's interest in road trips and the rising importance of comfort and safety in the wake of the pandemic. The tourism rental market is expected to grow gradually as transport operations returned to their normal functioning with a new normal, i.e., following social security guidelines for safety.

Tourism Vehicle RentalParts Market Share

Competitive Landscape

The tourism vehicle rental market is consolidated and dominated by few players, such as Enterprise Holdings Inc., Hertz Global Holdings Inc., Avis, Europcar Mobility Group, Sixt SE, Budget, among others. The companies are expanding their fleet size and launching. For instance,

  • Avis Budget Group Inc. added 6,000 Peugeot, Citroën, and DS vehicles to its connected car rental fleet in Europe. These vehicles may operate across the company’s Avis and Budget brands in Austria, Belgium, the Czech Republic, France, Germany, Italy, Luxembourg, the Netherlands, Portugal, Spain, Switzerland, and the United Kingdom, along with the Maggiore brand in Italy.
  • Hertz Europe launched free mobile Wi-Fi and other exclusive benefits for qualifying car rentals in more than 200 locations across Europe.

Recent Developments

  • In September 2020, Enterprise Holdings closed the acquisition of Discount Car and Truck Rentals, a Canadian subsidiary, to expand its brand value and services. This resulted in a broader offering of services at additional locations with a focus on enhanced mobility offerings.
  • In September 2020, Localiza Rent a Car SA and Unidas, two of Brazil’s largest providers of rental cars, signed an agreement to combine their businesses in a 9 billion all-stock deal. The agreement sent shares surging in Sao Paulo, with Localiza jumping as much as 17% to an all-time high and Unidas climbing 22%.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Vehicle Type

      1. 5.1.1 Economy

      2. 5.1.2 Luxury/Premium

    2. 5.2 Booking Mode

      1. 5.2.1 Online

      2. 5.2.2 Offline

    3. 5.3 End User

      1. 5.3.1 Self Driven

      2. 5.3.2 Rental Agencies

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United states

        2. Canada

        3. Rest of North america

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Norway

        6. Netherlands

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific

      4. 5.4.4 Rest of the World

        1. South America

        2. Middle East & Africa


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 Autoeurope

      2. 6.2.2 Avis

      3. 6.2.3 Budget Rent a Car System Inc.

      4. 6.2.4 Carzonrent

      5. 6.2.5 Easycar

      6. 6.2.6 Enterprise

      7. 6.2.7 Europcar

      8. 6.2.8 Europe Luxury Car Hire

      9. 6.2.9 The Hertz Corporation

      10. 6.2.10 Sixt Inc.

      11. 6.2.11 Zoomcar

      12. 6.2.12 Kemwel


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Frequently Asked Questions

The Tourism Vehicle Rental Market market is studied from 2018 - 2026.

The Tourism Vehicle Rental Market is growing at a CAGR of >8.58% over the next 5 years.

The Tourism Vehicle Rental Market is valued at 53 Billion USD in 2018.

The Tourism Vehicle Rental Market is valued at 58 Billion USD in 2026.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Avis, Enterprise, Europcar, The Hertz Corporation, Sixt SE are the major companies operating in Tourism Vehicle Rental Market.

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