Cuba Tourism And Hotel Market Size (2024 - 2029)

The Cuba tourism and hotel market is poised for significant growth, driven by an increasing number of leisure tourists attracted to the country's natural beauty and cultural offerings. The strategic opening of the market to international hotel chains and the re-establishment of diplomatic relations with the United States have further facilitated this expansion. Despite the setbacks caused by the COVID-19 pandemic, which temporarily disrupted global travel, Cuba's commitment to rebuilding its tourism sector and promoting sustainable practices is expected to restore and enhance its market size. The ongoing investments in hotel and accommodation facilities reflect the country's dedication to becoming a leading destination for high-end and ecotourism, contributing positively to its economic landscape.

Market Size of Cuba Tourism And Hotel Industry

Cuba Tourism and Hotel Market
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 6.60 Billion
Market Size (2029) USD 12.80 Billion
CAGR (2024 - 2029) 14.17 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

Cuba Tourism & Hotel Market Analysis

The Cuba Tourism And Hotel Market size is estimated at USD 6.60 billion in 2024, and is expected to reach USD 12.80 billion by 2029, growing at a CAGR of 14.17% during the forecast period (2024-2029).

The Cuba Tourism and Hotel Market size is estimated at USD 6.60 billion in 2024, and is expected to reach USD 12.80 billion by 2029, growing at a CAGR of 14.17% during the forecast period (2024-2029).

Tourism has been an integral part of Cuba's economy and with its year-on-year growth in the number of visitors, tourism and hotel markets have been on a growth track over the years. Cuba has been attracting a growing number of leisure tourists with its beautiful landscapes, beaches, and many other factors which is helping it record increasing market share from tourism to its GDP and more investments into the hotel market. The government's strategic and intelligent decision to open new opportunities to international hotel chains as a part of the development of tourism in Cuba has resulted in strong operational ties to large tour operators and international airlines, which helped the tourism market expand further. The diplomatic relations with the United States (US), which were re-established in 2015, have largely helped Cuba to fast-growing in popularity as a travel destination. This helped the tourism market to grow and help the hotel industry expand further on the island.

The strong tourism sector in Cuba, which has predominantly been driven by the leisure travel segment majorly, has led to a spike in various hotel and accommodation facilities in the island nation. Considering the various efforts that have been carried out to facilitate ecotourism and owing to the country's image as a leading destination for high-end tourism, the hotel market has expanded with several investments during the past decade. With the nation's interest to promote more sustainable practices, the accommodation facilities, including hotels, resorts, and villas have joined hands in maintaining environmental sustainability by focusing on protection of the natural environment through measures, such as effective electricity generation, water desalination, sewage treatment, and garbage disposal system.

COVID-19 has impacted the rising global tourism and hotel industry in a faster manner without leaving time to plan to minimize the damage. The pandemic led the industry toward more unplanned crisis, owing to the faster spreading of the virus, the hotel industry was shut worldwide. The significant markets, such as the United States, Italy, the United Kingdom, France, and Germany, for the international tourist arrivals to Cuba were among the countries, which are affected by the virus in the initial days itself, and the temporary ban on international travel by many countries, which continued till mid-2020 at most regions, resulted in a drop in number of arrivals to the nation during the year. With the country's positive approach to rebuild trust and to regain growth in tourism and hotel market, the situation is expected to get better, and the market studied is expected to get back to the growth track once the severity of the virus goes down.

Cuba Tourism & Hotel Industry Segmentation

A complete background analysis of the market, including the analysis of market size and forecast, market shares, industry trends, growth drivers, and vendors, is provided. Additionally, the report features qualitative and quantitative assessments by analyzing the data gathered from industry analysts and market participants across key points in the industry's value chain. The Market is Segmented by tourism and hotel. By Tourism, the market is segmented into Domestic Tourism and International Tourism. By Hotel, the market is segmented into Budget and Economy Hotels, Mid and Upper Mid-scale Hotels, Luxury Hotels, and Others (Homestays, Hostels, etc.)). The report offers the market sizes and forecasts in value for the above segments.

Market Segmentation - Tourism
Domestic Tourism
International Tourism
Market Segmentation - Hotel
Budget and Economy Hotels
Mid and Upper Mid-scale Hotels
Luxury Hotels
Others (Homestays, Hostels, etc.)
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Cuba Tourism And Hotel Market Size Summary

The Cuba tourism and hotel market is poised for significant growth, driven by the country's appeal as a leisure destination with its stunning landscapes and beaches. The government's strategic initiatives to invite international hotel chains have strengthened ties with major tour operators and airlines, further boosting the tourism sector. The re-establishment of diplomatic relations with the United States has also contributed to Cuba's rising popularity as a travel destination, facilitating the expansion of the hotel industry. Despite challenges posed by the COVID-19 pandemic, which temporarily disrupted international travel and affected tourist arrivals, Cuba's tourism market is on a recovery path, supported by its attractive tourist destinations like Havana, Varadero, and Trinidad.

The hotel market in Cuba has been expanding to accommodate the increasing number of tourists, with a steady rise in the supply of accommodation facilities over the years. This growth trajectory is expected to continue, albeit at a measured pace, as the country aligns with global tourism trends. Major international players such as Meli√° Hotels International and Iberostar Hotels & Resorts dominate the market, but technological advancements and product innovations are enabling mid-size and smaller companies to enhance their market presence. The ongoing expansion of hotel chains and the focus on sustainable tourism practices are key factors contributing to the positive outlook for Cuba's tourism and hotel market.

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Cuba Tourism And Hotel Market Size - Table of Contents

  1. 1. MARKET INSIGHTS AND DYNAMICS

    1. 1.1 Market Outlook

      1. 1.1.1 Tourism Market Outlook

      2. 1.1.2 Hotel Market Outlook

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

    4. 1.4 Market Opportunities

    5. 1.5 Government Initiatives to Promote Tourism and Investments in the Hotel Market

    6. 1.6 Porter's Five Forces Analysis

    7. 1.7 Technological Innovations in the Hotel Industry

    8. 1.8 Brief on the Hotel Market's Key Performance Indicators (KPIs)

      1. 1.8.1 Occupancy Rate (OR)

    9. 1.9 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 Market Segmentation - Tourism

      1. 2.1.1 Domestic Tourism

      2. 2.1.2 International Tourism

    2. 2.2 Market Segmentation - Hotel

      1. 2.2.1 Budget and Economy Hotels

      2. 2.2.2 Mid and Upper Mid-scale Hotels

      3. 2.2.3 Luxury Hotels

      4. 2.2.4 Others (Homestays, Hostels, etc.)

Cuba Tourism And Hotel Market Size FAQs

The Cuba Tourism and Hotel Market size is expected to reach USD 6.60 billion in 2024 and grow at a CAGR of 14.17% to reach USD 12.80 billion by 2029.

In 2024, the Cuba Tourism and Hotel Market size is expected to reach USD 6.60 billion.

Cuba Tourism and Hotel Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)