Tonic Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Tonic Water Market is segmented by Product Type (Regular Tonic Water, Low Calorie Tonic Water, Slimline Tonic Water), By Distribution Channel (Off-Trade and On-Trade); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers market size and forecast in value terms in USD million for all the above segments.

Market Snapshot

Tonic Water Market Share
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Europe
CAGR: 7.1 %

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Market Overview

The global tonic water market is projected to increase at a CAGR of 7.1%, during the forecast period, 2022-2027.

Owing to the outbreak of the COVID-19 pandemic, there has been a considerable impact on the tonic water industry. The on-trade segment has especially been impacted, since bars, restaurants, pubs, breweries have been shut due to the lock-down and customer visits are entirely restricted. Comparatively, the impact was less likely felt on the off-trade sales channel since consumers stock-piled beverages in the initial stages of the lockdown.

Tonic water is a carbonated soft drink in which quinine is dissolved. Originally Tonic water was used as a medicine against malaria but now it has significantly lower quinine content and is consumed for its distinctive bitter flavor. It is often used in alcoholic drinks, particularly in gin and tonic.The market is driven by the rising disposable income of people due to modernization, promotion of tonic water as a mixer with alcohol, increasing popularity of tonic water because of availability of different variants and also due to the surging popularity in social media and internet which has led to the increased sale of tonic water.

Scope of the Report

The global tonic water market is segmented by product type and distribution channels. Based on product type, the market is segmented into regular tonic water, low-calorie tonic water, slimline tonic water. Based on the distribution channel, the market is segmented into off-trade and on-trade. The off-trade segment is further classified into supermarkets/hypermarkets, convenience stores, and others. Based on geography, the study provides an analysis of the tonic water market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.The report offers market size and forecast in value terms in USD million for all the above segments.

By Product Type
Regular Tonic Water
Low Calorie Tonic Water
Slimline Tonic Water
By Distribution Channel
Convenience stores
Online Retailer
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa

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Key Market Trends

Increasing Demand for Low-Sugar and Naturally Flavored Tonic Water

Consumers have developed a strong preference for premium spirits and are willing to spend money on innovative products with a distinct character. As a result, there is a growing preference for premium-priced mixers including tonic water. The resurgence of the cocktail trend in emerging economies has boosted growth for the super-premium tonic water category. In addition, diet tonic water is gaining increasing acceptance among consumers owing to its lesser sugar content as compared to regular, diet variants that possess fewer calories or carbohydrates. Companies are also bringing in new naturally flavored water in this product segment, intending to cater to the consumers’ specific needs for diet consciousness and taste factors. For instance, Sodastream offers naturally flavored diet tonics with zero calories.

Tonic Water Market

North America Dominates the Market

North America accounted for a significant market share in the global tonic water market. The popularity and surging demand for gin are expected to boost the acceptance of tonic mix in the next few years. The mixing of tonic water in alcoholic beverages is prominent in developed countries. The market is still at its nascent stage in the developing economies due to less awareness about the product and also a relatively lower preference of gin. As compared to North America and Europe, the Asian countries having a high consumption of gin such as the Philippines, do not use alcoholic mixers frequently.

Tonic Water Market2

Competitive Landscape

Some of major key players in the tonic water market, globally includes Coca-Cola,El Guapo Bitters,Fentimans Ltd.,Fever-Tree, Keurig Dr Pepper Inc.,White rock ,London Essence Compamy,Q Mixers,Hansen Beverage, , SodaStream Inc,Franklin & Sons Ltd. among others. In recent years, Fever-Tree has expanded its offering to include mixers for other spirits alongside tonic water. Its product line-up now includes Sicilian lemonade, Madagascan cola, ginger beer, and ginger ale. As with the company’s tonic water, many of those drinks come in various different flavors.

Recent Developments

In May 2021, Fentimans launched a new 200ml mixers and tonic range. The new 200ml mixer range, which includes Tonic Water, alongside its iconic Ginger Beer and Rose Lemonade, will continue to be made using Fentimans unique 100-year-old artisanal technique. The range also includes Fentimans versatile range of colored and flavoured tonics, suitable for pairing with a broad range of spirit categories

Feb 2020, Love Tonic, a new mixer brand launched quinine-free tonic water suitable for blending with gin, vodka, tequila, whisky, or rum in the United Kingdom.

Table of Contents


    1. 1.1 Study Assumptions and Market Defination

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Regular Tonic Water

      2. 5.1.2 Low Calorie Tonic Water

      3. 5.1.3 Slimline Tonic Water

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarket

      2. 5.2.2 Convenience stores

      3. 5.2.3 Online Retailer

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Fever-Tree

      2. 6.4.2 Keurig Dr Pepper, Inc.

      3. 6.4.3 Hansen Beverage

      4. 6.4.4 Fentimans Ltd

      5. 6.4.5 SodaStream Inc.

      6. 6.4.6 White Rock Beverage Ltd

      7. 6.4.7 El Guapo Bitters

      8. 6.4.8 The Coca-Cola Company

      9. 6.4.9 Franklin & Sons Ltd

      10. 6.4.10 London Essence company

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Tonic Water Market market is studied from 2016 - 2027.

The Tonic Water Market is growing at a CAGR of 7.1% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2021.

Coca-Cola, Keurig Dr Pepper, Inc., Hansen Beverage, Fentimans Ltd, El Guapo Bitters are the major companies operating in Tonic Water Market.

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