Market Size of Toilet Care Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 3.52 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Toilet Care Products Market Analysis
The toilet care products market is projected to record a CAGR of 3.52% over the next five years.
The COVID-19 crisis significantly affected the toilet care products market. Consumers shifted their interest toward maintaining clean homes, washrooms, and other areas. This behavior was majorly due to the rising consciousness toward the necessity of hygiene to reduce germs and infections. Consumers preferred e-commerce websites to purchase these household products due to the closures of retail stores, hypermarkets/supermarkets, etc.
The market is expanding because of the shifting customer perceptions toward hygiene products. Increased social media penetration has led to progressive conversations about hygiene products and health among consumers, enhancing their lives in positive ways. For instance, according to the World Economic Forum, the percentage of US adults using at least one social media site in 2021 was 72%. The market for toilet care products is also driven by the increasing prevalence of intimate hygiene programs, product premiumization, consumer spending power, urbanization, and improved middle-class lifestyles. For instance, an SDG 6 initiative under the Dettol Clean Naija campaign, Dettol (Reckitt Benckiser Group PLC) Nigeria, announced plans to start its 2021 Dettol School Hygiene Education Programme. The program aims to raise awareness, educate, and motivate primary school students to incorporate hygienic practices into their daily lives.
Toilet Care Products Industry Segmentation
Toilet care products are used to maintain the hygiene of toilets. For example, toilet cleaner is sprayed around the rim and into the toilet bowl before being scrubbed using a toilet brush.
The toilet care products market is segmented by product type (toilet floor/tile cleaners, faucet cleaners, basin cleaners, bathtub cleaners, automatic toilet bowl cleaners, toilet paper, and other product types), distribution channel (supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels), and geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecasts in value (USD million) for all the above segments.
| Product Type | |
| Toilet Floor/Tile Cleaners | |
| Faucet Cleaners | |
| Basin Cleaners | |
| Bath Tub Cleaners | |
| Automatic Toilet Bowl Cleaners | |
| Toilet Paper | |
| Other Product Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Toilet Care Products Market Size Summary
The toilet care products market is experiencing a steady expansion, driven by heightened consumer awareness of hygiene and cleanliness, particularly in the wake of the COVID-19 pandemic. This shift in consumer behavior has led to an increased preference for e-commerce platforms for purchasing these products, as traditional retail outlets faced closures. The market's growth is further fueled by the rising importance of hygiene, supported by social media discussions and initiatives like the Dettol Clean Naija campaign, which aim to educate and promote hygienic practices. The demand for innovative and convenient toilet care products, characterized by appealing fragrances and improved packaging, is on the rise as consumers seek products that enhance their living environments. The market is also witnessing a trend towards product premiumization and the introduction of eco-friendly options, particularly in regions like Asia-Pacific, where health consciousness is growing.
In addition to the evolving consumer preferences, the toilet care products market is highly competitive, with major players such as Procter & Gamble, Unilever, and Reckitt Benckiser Group holding significant market shares. These companies are leveraging opportunities in emerging markets like China and India, focusing on online distribution channels and innovative marketing strategies to expand their reach. The market is characterized by strategic initiatives such as mergers, acquisitions, and the development of technologically advanced products with minimal environmental impact. Recent product launches, such as Reckitt Benckiser's QR-coded Harpic and Henkel's sustainable packaging for toilet cleaners, highlight the industry's commitment to maintaining brand loyalty and promoting sustainability. As consumers increasingly demand organic and non-toxic ingredients, leading manufacturers are responding with novel solutions to meet these preferences, further driving market growth.
Toilet Care Products Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Toilet Floor/Tile Cleaners
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2.1.2 Faucet Cleaners
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2.1.3 Basin Cleaners
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2.1.4 Bath Tub Cleaners
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2.1.5 Automatic Toilet Bowl Cleaners
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2.1.6 Toilet Paper
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2.1.7 Other Product Types
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 South Africa
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2.3.5.2 United Arab Emirates
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2.3.5.3 Rest of Middle East and Africa
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Toilet Care Products Market Size FAQs
What is the current Toilet Care Products Market size?
The Toilet Care Products Market is projected to register a CAGR of 3.52% during the forecast period (2024-2029)
Who are the key players in Toilet Care Products Market?
Henkel AG & Co. KGaA, Procter & Gamble, Reckitt Benckiser Group PLC, Church & Dwight Inc. and Unilever PLC are the major companies operating in the Toilet Care Products Market.
