Market Trends of Tocotrienol Industry
Awareness of Health Benefits Associated with Tocotrienol
The increasing focus on preventive health measures drives the demand for tocotrienol in disease management. Tocotrienol helps reduce oxidative stress and the risk of CVDs by neutralizing free radicals and protecting them from oxidation damage. Besides, tocotrienols have modulated cholesterol metabolism by inhibiting cholesterol synthesis and reducing low-density lipoprotein (LDL) cholesterol levels. In addition, the increasing prevalence of chronic NCDs, such as obesity and diabetes, has encouraged consumers to incorporate tocotrienol-rich food in their diets. Hence, players are launching ingredients that can be utilized in multiple industries. For instance, in August 2023, PhytoGaia launched TocoGaia, which has a high number of antioxidants and many cardiometabolic health benefits. TocoGaiaTM, a full spectrum of tocotrienols/tocopherol complex, could serve as an additional solution that may help patients suffering from Type-2 Diabetes Mellitus (T2DM) and may prevent cardiac mortality and micro-and macrovascular problems. The ingredient can be used in dietary supplements, functional food and beverages, and beauty and cosmetic products.
Asia Pacific Dominates the Market
Due to the rising demand for functional food and dietary supplements, China represents the biggest market for tocotrienol in the Asia-Pacific region. The rising prevalence of cardiovascular diseases primarily drives the increasing demand for tocotrienol-based nutritional supplements because of their potent health benefits.
The growing aging population is contributing to the demand for tocotrienol-based products in Japan. According to the Statistics Bureau of Japan, 29% of the population was above 60 in 2022. Tocotrienols benefit joint and heart health in older people by reducing inflammation and free radical damage and lowering cholesterol levels.
Favorable regulations governing dietary supplements and functional food in Malaysia facilitate consumer adoption of tocotrienol-enriched products. For instance, in January 2023, the Malaysian Ministry of Health authorized the use of palm tocotrienol-rich fractions and palm-based tocotrienol extracts to improve cognitive function and reduce oxidative stress.
