Market Trends of Thailand Telecom Industry
This section covers the major market trends shaping the Thailand Telecom Market according to our research experts:
Growing demand for Fixed Broadband Services
- Thailand has the most active internet population. Key players in the market are developing fiber-based broadband services for the country to create new opportunities for the telecom market.
- The Thailand government has recently improved its regulatory guidelines for more investment in the fixed broadband segment, enabling a faster transition from DSL and cable to fiber. The regulatory authorities will further support the Telecom market growth, which plays a significant role in offering fiber-based broadband services for its customers.
- The fixed broadband service revenue will increase, driven by fiber subscription growth. For Instance, The Thailand government spent USD 343 million last year to ensure Internet broadband connectivity for 24,700 villages in the country.
- Further Key players in the market are planning to shift from coper-based broadband services to fixed fiber-based broadband services. According to Ookla Speedtest Global Index, Thailand ranked 10th with a median fixed broadband download speed of 252.80 Mbps in September this year.
- For Instance, AIS has launched a 2 Gbps fiber-optic fixed broadband service for home customers. The new high-speed offering is available in Bangkok, Nonthaburi, Pathum Thani, and Samut Prakan, with two packages offering maximum down/upload speeds of 2 Gbps/500 Mbps for USD 38.7 per month. Key players in the market offering fiber-based broadband service will further create new growth opportunities for the telecom market.
Understand The Key Trends Shaping This Market
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Growing demad for OTT Services
- Mobile subscriptions are growing and thus increasing the demand for mobile data. Increasing mobile subscriptions will significantly increase the demand for OTT (over-the-top) services.
- According to DataReportal, Thailand's internet penetration increased to 77.8%. At the same time, people spend an average of around nine hours on the internet each day, an increase of 4.2% from last year. It indicates that the demand for OTT services will significantly grow.
- Further Key players in the market are planning to enhance their network capacity to provide high-speed connectivity services for their customers. According to Ookla Speedtest Global Index, Thailand ranked 44th with a median mobile download speed of 76.61 Mbps in September this year. Customers are migrating to mobile-based OTT services, thus creating new growth opportunities for the telecom market.
- For Instance, In June last year, AIS appointed an official distributor to launch the highly anticipated Disney+ Hotstar streaming service in Thailand. These OTT service providers will further create new growth opportunities for the telecom market.
