Thailand Pouch Packaging Market Size & Share Analysis - Growth Trend & Forecasts (2024 - 2029)

Thailand Pouch Packaging Market Analysis

The Thailand Pouch Packaging Market size is estimated at USD 1.05 billion in 2024, and is expected to reach USD 1.31 billion by 2029, growing at a CAGR of 6.07% during the forecast period (2024-2029). In terms of shipment volume, the market is expected to grow from 12.64 billion units in 2024 to 16.72 billion units by 2029, at a CAGR of 5.75% during the forecast period (2024-2029).

Thailand's economic growth has fueled consistent growth in the production and consumption of packaging materials over the years. The Thai pouch packaging market is expanding and significantly bolstering the nation's economy.

• Over the last decade, the Thai pouch packaging market has witnessed steady growth, attributed to evolving substrate preferences, the emergence of new markets, and changing ownership structures. While developed nations emphasize sustainability and environmental issues, the market is witnessing a technological surge, particularly in paper and plastic packaging.
• The food, beverage, and pharmaceutical industries have significantly influenced the demand dynamics of the market. The market is expected to continue showcasing its resilience over the forecast period, maintaining the demand for flexible packaging formats. According to the Office of Industrial Economics, Thailand, food exports in Q1/2023 were valued at USD 9,044.83 million, a growth of 11% compared to the same quarter last year. 
• Pouch packaging is poised to outpace traditional forms. Stand-up, retort pouches are increasingly challenging the dominance of metal cans and glass jars, especially in the food sector. In response to consumer preferences, the market is pivoting toward more portable packaging, on-the-go consumption solutions, and user-friendly features like easy-open and re-sealable components.
• In Thailand, household sizes are on a downward trend. Data from the NSO survey revealed a decline from an average of 3.8 persons per household for over a decade. This shift was accompanied by a rise in households, driven by the increasing prevalence of nuclear families and single-person households.
• Factors such as the expanding middle-income demographic, rapid urbanization, and the proliferation of modern retail outlets are reshaping consumer lifestyles. Notably, modern trade has emerged as the primary purchasing avenue for consumers, particularly in urban centers. Highlighting this shift, USDA reported that modern retail commanded about 70% of Thailand's total food retail sales as consumers pivoted from traditional wet markets and grocery stores to the allure of hypermarkets and supermarkets.
• The Thai Packaging Association stated that Thailand's packaging and printing industries are shifting away from plastic and utilizing more bio-flexible products in line with the government's policy to ban plastic packaging in the future. This shift aligns with the global push to reduce plastic usage, addressing pressing environmental issues. The association highlighted that local producers predominantly rely on flexible packaging for various products, from foods and beverages to raw materials. This might encourage manufacturers to develop sustainable and recyclable pouches in the country.

Thailand Pouch Packaging Market Trends

E-commerce and Convenient Packaging are Expected to Boost Market Demand

Thailand Pouch Packaging Industry Segmentation

Pouch packaging is a flexible product made from barrier films, paper, or foil, depending on the end-user’s requirement. The report analyzes the factors that impact geopolitical developments in the market based on the prevalent base scenarios, key themes, and end-user industry-related demand cycles. The analysis is based on the market insights captured through secondary research and primaries. The market also covers the major factors impacting the growth of the pouch packaging market in terms of drivers and restraints. The estimates exclude the weight and the cost of the content inside the pouch packaging solution. The scope of the study is limited to B2B demand.

The Thailand Pouch Packaging Market is Segmented by Material Type ( Paper, Plastic and Aluminum), by Resin Type - Plastic ( Polyethylene, Polypropylene, PET, PVC, EVOH, Other Resins), by Product ( Flat ( Pillow and Side Seal), Stand Up), by End-User Industry (Food (Candy & Confectionery, Frozen Foods, Fresh Produce, Dairy Products, Dry Foods, Meat, Poultry, And Seafood, Pet Food, Other Food Products (Seasonings & Spices, Spreadables, Sauces, Condiments, etc.)), Beverage, Medical and Pharmaceutical, Personal Care and Household Care, and Other End-User Industries). . The market sizes and forecasts are provided in terms of value (USD) and volume (Units) for all the above segments.