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Thailand Pet Food Market Size

The Thailand pet food market is experiencing significant growth, driven by increasing pet ownership and a shift towards commercial pet food. The market's expansion is characterized by a notable rise in the dog segment, which holds the largest share due to the transition from home-cooked meals to commercial options and a high dog population. Cats represent the second-largest segment, with their market share growing rapidly as attitudes toward them change. Other pets, such as birds and small mammals, also contribute to the market size, albeit to a lesser extent. The overall market size is expected to continue its upward trajectory, fueled by trends in pet humanization and premiumization.

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Market Size of thailand pet food Industry

Thailand Pet Food Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 2.00 Billion
svg icon Market Size (2029) USD 3.35 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 10.87 %
svg icon Fastest Growing by Pets Dogs
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Thailand Pet Food Market Analysis

The Thailand Pet Food Market size is estimated at USD 2 billion in 2024, and is expected to reach USD 3.35 billion by 2029, growing at a CAGR of 10.87% during the forecast period (2024-2029).

2.00 Billion

Market Size in 2024 (USD)

3.35 Billion

Market Size in 2029 (USD)

10.34 %

CAGR (2017-2023)

10.87 %

CAGR (2024-2029)

Largest Market by Product

71.66 %

value share, Food, 2022

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The regular use of commercial food products, such as kibbles and wet foods, to meet the daily dietary requirements of pets increased the share of food products in the country.

Largest Market by Animal

64.42 %

value share, Dogs, 2022

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The higher population of dogs and the increased demand for dry pet food, dog treats, and veterinary diets in the country primarily contributed to the segment’s leading position in the market.

Fastest-growing Market by Product

13.58 %

Projected CAGR, Pet Veterinary Diets, 2023-2029

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The increasing pet health concerns, the prevalence of chronic diseases, and rising demand for specialized pet nutrition are the factors increasing the usage of veterinary diets.

Fastest-growing Market by Animal

12.21 %

Projected CAGR, Dogs, 2023-2029

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The increasing pet ownership rates of dogs compared to other pets resulted in a strong consumer demand for commercial pet food products in the country, driving the market’s growth.

Leading Market Player

14.57 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the market leader, and the company has focused on innovating new specific pet health products and opened its new R&D facility in the country.

Increasing pet adoption and the demand for premium pet foods are driving the pet food market in the country

  • Thailand is one of the emerging pet food markets in Asia-Pacific. It accounted for a 5.5% share of the region's pet food market in 2022, which grew by 63.1% between 2017 and 2022. This growth can be due to the country's increasing pet ownership, humanization, and premiumization.
  • The dogs segment of the Thai pet food market held the largest share, reaching a market value of USD 1,038.4 million in 2022. It is anticipated to reach a market value of USD 2,301.5 million in 2029. This significant share and growth can be due to a high number of pet owners in the country shifting from home-cooked food to commercial pet food and a higher dog population. For instance, dogs accounted for 44.9% of the country's pet population in 2022, while cats accounted for 20.3%. There is also a growing trend toward premium dog food products.
  • Cats held the second-largest share of the Thai pet food market, accounting for USD 295.6 million in 2022. They are estimated to record a CAGR of 12.1% during the forecast period. Their population grew by 27.5% between 2017 and 2022 due to changing attitudes toward cats among pet owners and their low maintenance requirements.
  • The other pets include birds, small mammals, rodents, and ornamental fish. These animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. Therefore, in 2022, they accounted for a market value of USD 277.9 million.
  • The increasing usage of commercial foods, the rising pet humanization, and the growing population of pets in the country are anticipated to drive the pet food market during the forecast period, with a CAGR of 11.1%.
Thailand Pet Food Market

Thailand Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • Thailand is one of the emerging pet food markets in Asia-Pacific. It accounted for a 5.5% share of the region's pet food market in 2022, which grew by 63.1% between 2017 and 2022. This growth can be due to the country's increasing pet ownership, humanization, and premiumization.
  • The dogs segment of the Thai pet food market held the largest share, reaching a market value of USD 1,038.4 million in 2022. It is anticipated to reach a market value of USD 2,301.5 million in 2029. This significant share and growth can be due to a high number of pet owners in the country shifting from home-cooked food to commercial pet food and a higher dog population. For instance, dogs accounted for 44.9% of the country's pet population in 2022, while cats accounted for 20.3%. There is also a growing trend toward premium dog food products.
  • Cats held the second-largest share of the Thai pet food market, accounting for USD 295.6 million in 2022. They are estimated to record a CAGR of 12.1% during the forecast period. Their population grew by 27.5% between 2017 and 2022 due to changing attitudes toward cats among pet owners and their low maintenance requirements.
  • The other pets include birds, small mammals, rodents, and ornamental fish. These animals have unique nutritional requirements that need to be fulfilled through specialized pet food products. Therefore, in 2022, they accounted for a market value of USD 277.9 million.
  • The increasing usage of commercial foods, the rising pet humanization, and the growing population of pets in the country are anticipated to drive the pet food market during the forecast period, with a CAGR of 11.1%.
Pet Food Product
Food
By Sub Product
Dry Pet Food
By Sub Dry Pet Food
Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements
By Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats
By Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets
By Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Thailand Pet Food Market Size Summary

The Thailand pet food market is experiencing significant growth, driven by increasing pet ownership, humanization, and premiumization trends. As one of the emerging markets in the Asia-Pacific region, Thailand's pet food industry is expanding rapidly, with a notable shift from home-cooked meals to commercial pet food. The dog segment dominates the market, reflecting the high number of dog owners and the growing preference for premium dog food products. Cats, despite having a smaller ownership base compared to dogs, are gaining popularity due to their cultural significance and low maintenance requirements. The market also caters to other pets like birds, small mammals, and ornamental fish, each requiring specialized nutrition.

The demand for premium pet food is on the rise, fueled by the humanization of pets and increased awareness of their well-being. This trend has led to higher expenditure on pet food, with pet owners treating their animals as family members. The COVID-19 pandemic has further accelerated this trend, as pets became companions during lockdowns. The market is characterized by a fragmented landscape, with major players like Colgate-Palmolive, General Mills, Mars Incorporated, Nestle, and Virbac leading the charge. Retail sales are predominantly through store-based channels, although e-commerce is growing. Innovations in pet food products, such as those introduced by Hill's Pet Nutrition and Nestle Purina, highlight the ongoing focus on specialized and premium offerings.

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Thailand Pet Food Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Pet Food Product

      1. 1.1.1 Food

        1. 1.1.1.1 By Sub Product

          1. 1.1.1.1.1 Dry Pet Food

            1. 1.1.1.1.1.1 By Sub Dry Pet Food

              1. 1.1.1.1.1.1.1 Kibbles

              2. 1.1.1.1.1.1.2 Other Dry Pet Food

          2. 1.1.1.1.2 Wet Pet Food

      2. 1.1.2 Pet Nutraceuticals/Supplements

        1. 1.1.2.1 By Sub Product

          1. 1.1.2.1.1 Milk Bioactives

          2. 1.1.2.1.2 Omega-3 Fatty Acids

          3. 1.1.2.1.3 Probiotics

          4. 1.1.2.1.4 Proteins and Peptides

          5. 1.1.2.1.5 Vitamins and Minerals

          6. 1.1.2.1.6 Other Nutraceuticals

      3. 1.1.3 Pet Treats

        1. 1.1.3.1 By Sub Product

          1. 1.1.3.1.1 Crunchy Treats

          2. 1.1.3.1.2 Dental Treats

          3. 1.1.3.1.3 Freeze-dried and Jerky Treats

          4. 1.1.3.1.4 Soft & Chewy Treats

          5. 1.1.3.1.5 Other Treats

      4. 1.1.4 Pet Veterinary Diets

        1. 1.1.4.1 By Sub Product

          1. 1.1.4.1.1 Diabetes

          2. 1.1.4.1.2 Digestive Sensitivity

          3. 1.1.4.1.3 Oral Care Diets

          4. 1.1.4.1.4 Renal

          5. 1.1.4.1.5 Urinary tract disease

          6. 1.1.4.1.6 Other Veterinary Diets

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

Thailand Pet Food Market Size FAQs

The Thailand Pet Food Market size is expected to reach USD 2.00 billion in 2024 and grow at a CAGR of 10.87% to reach USD 3.35 billion by 2029.

In 2024, the Thailand Pet Food Market size is expected to reach USD 2.00 billion.

Pet Food Market in Thailand Report Snapshots

Thailand Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029