Study Period | 2017 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 2.22 Billion |
Market Size (2030) | USD 3.72 Billion |
CAGR (2025 - 2030) | 10.85 % |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Thailand Pet Food Market Analysis
The Thailand Pet Food Market size is estimated at 2.22 billion USD in 2025, and is expected to reach 3.72 billion USD by 2030, growing at a CAGR of 10.85% during the forecast period (2025-2030).
Thailand's pet food industry is experiencing significant transformation driven by evolving pet ownership patterns and changing consumer preferences. The country has witnessed a substantial rise in pet ownership, with approximately 37% of households now having pets, reflecting the growing importance of companion animals in Thai society. This shift is particularly evident in urban areas, where smaller living spaces have influenced pet choice preferences. The local manufacturing ecosystem plays a crucial role, with Thai manufacturers accounting for 94% of pet food production, ensuring strong domestic supply capabilities and product customization according to local preferences.
The distribution landscape of Thailand's pet food market has undergone notable evolution, characterized by the dominance of traditional retail channels alongside emerging digital platforms. Store-based retailing continues to maintain a commanding presence, accounting for 91.5% of pet food sales in 2022, while e-commerce platforms are gaining traction among urban consumers. This hybrid retail environment has prompted major retailers to adopt omnichannel strategies, integrating physical stores with digital platforms to enhance customer convenience and reach. The market has also witnessed significant infrastructure developments, exemplified by Mars Incorporated's establishment of its first pet food research and development center in Asia-Pacific in 2023, strengthening the region's innovation capabilities.
Product premiumization has emerged as a defining trend, with manufacturers focusing on developing specialized nutrition solutions and premium offerings. Major players are investing in research and development to create innovative products, particularly in categories such as grain-free formulations, natural ingredients, and specialized dietary solutions. The market has seen a surge in premium brand launches, with companies like Hill's Pet Nutrition introducing new specialized product lines such as MSC-certified pollock and insect protein products in 2023, catering to pets with specific dietary requirements.
The competitive landscape is characterized by a mix of global players and strong local manufacturers, fostering innovation and market dynamism. The market structure supports diverse product offerings, from mass-market to premium segments, with companies competing through product differentiation and value-added services. Recent developments include significant investments in manufacturing capabilities and research facilities, enhancing the market's ability to meet evolving consumer demands. The industry has also witnessed an increased focus on sustainable practices and responsible sourcing, with companies implementing environmentally conscious manufacturing processes and packaging solutions.
Thailand Pet Food Market Trends
Increasing adoption of cats due to their cultural significance in the royal housewarming ceremony and the rain-making parade is driving the growth of the cat population in the country
- Cats have held a significant place in Thai culture since ancient times, and they are considered more than just pets. Their charismatic and mysterious aura is often associated with bringing good fortune, and they have been an essential component of many auspicious traditions, including the royal housewarming ceremony and the rain-making parade. Due to their cultural significance, cats have become one of the most popular animals kept as pets in Thailand, making up 20.3% of the total pet population in 2022.
- Despite cultural significance, the number of cat owners in Thailand is lower than the number of dog owners. In 2022, the pet cat population was 121.2% smaller than pet dogs. However, there has been an increase in the proportion of households owning cats, rising from 10.4% in 2017 to 11.1% in 2021. This trend can be attributed to the appealing characteristics of cats, including their adaptability to small spaces and unique personalities.
- The pet cat population in Thailand has been steadily increasing, with a rise of 18.1% between 2019 and 2022, mainly due to the need for companionship during the COVID-19 pandemic. The effect of the pandemic is anticipated to be witnessed for 5-10 years, as the average lifespan of cats is more than 20 years. The trend of pet humanization is becoming increasingly prevalent in the country as Gen Z, Gen Y, and the elderly populations prefer pets. About 35.0% of individuals who rent homes have relocated to a new residence more suitable for their pets. These factors are likely to contribute to an increase in the population of pet cats during the forecast period.
Premiumization, with the growing demand for premium high-quality pet food products, is driving pet expenditure in the country
- Pet owners in Thailand are significantly increasing their expenditure on pets. The pet food expenditure in the country grew by about 16.9% between 2019 and 2022, primarily due to a shift in pet ownership toward pet parenting, where pets are considered beloved family members or even children. This changing perception is contributing to the increased demand for premium pet food products.
- The factors driving the heightened demand for premium pet food include the humanization of pets, growing awareness among pet owners about their pets' well-being, and the impact of the COVID-19 pandemic. These factors have led to a surge in demand for specific nutrition and pet food that addresses safety and health concerns. Premium dry dog food sales in the country increased from USD 94 million in 2017 to USD 130.4 million in 2021, while premium dry cat food sales increased from USD 43.6 million in 2017 to USD 74.9 million in 2021. The major premium brands sold in the country include Royal Canine, Whiskas, and Me-o.
- This increasing demand for specialized pet food increased the average unit price, particularly in the premium and super-premium segments. In 2022, pet owners spent the highest amount (USD 596.1 per year) on pet food products, with an average spending of USD 148.4 per year on veterinary diets. In 2022, store-based retailing accounted for most pet food sales in Thailand, i.e., 91.5%. The remaining sales are through e-commerce, with an 8.5% market share, with online retailing experiencing growth during the pandemic. The premiumization of pet food and growing awareness of high-quality pet food benefits are expected to continue driving pet expenditure in the country.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Growing pet humanization and the impact of the COVID-19 pandemic increased the dog population in Thailand
- A shift in pet owners’ preference toward non-traditional pets for their accessibility is driving their adoption in the country
Segment Analysis: PET FOOD PRODUCT
Food Segment in Thailand Pet Food Market
The food segment continues to dominate the Thailand pet food market, commanding approximately 72% market share in 2024. This substantial market position is primarily driven by the essential role of food products in pets' overall growth and development. The segment's prominence is reinforced by the regular feeding requirements of pets and the increasing shift from home-cooked to commercial pet food products. Within the food segment, dry pet foods, particularly kibbles, remain highly preferred by pet owners due to their longer shelf life, cost-effectiveness, and convenience in bulk purchasing. The segment's strong performance is further supported by the growing trend of pet humanization and premiumization, alongside rising awareness among pet owners regarding proper pet nutrition.
Pet Veterinary Diets Segment in Thailand Pet Food Market
The pet veterinary diets segment is experiencing remarkable growth in the Thailand pet food market, projected to expand at approximately 13% CAGR during 2024-2029. This accelerated growth is primarily driven by the increasing prevalence of pet health issues and growing awareness among pet owners about specialized nutrition needs. The segment's expansion is supported by rising pet health concerns, particularly regarding conditions such as digestive disorders, diabetes, kidney diseases, and obesity issues in pets. The growth is further amplified by the increasing focus on preventive care among pet parents and the development of innovative veterinary diet solutions by major market players. Additionally, the segment benefits from strong recommendations by veterinarians and the growing availability of these specialized diets through various distribution channels.
Remaining Segments in Pet Food Product Market
The pet treats and pet nutraceuticals/supplements segments play vital complementary roles in the Thailand pet product market. Pet treats serve as important training tools and rewards while also providing additional health benefits such as dental care and skin health improvement. The nutraceuticals segment, though smaller, is gaining significance as pet owners become more conscious about supplementing their pets' diets with additional nutrients. These segments are particularly influenced by the growing trend of pet humanization, where owners increasingly treat their pets as family members and are willing to invest in premium products for their overall well-being. Both segments are witnessing innovation in terms of ingredient formulations and product varieties to meet evolving consumer preferences and pet health requirements.
Segment Analysis: PETS
Dogs Segment in Thailand Pet Food Market
The dogs segment dominates the Thailand dog food market, commanding approximately 65% market share in 2024, valued at USD 1.3 billion. This significant market position is primarily attributed to the larger dog population in Thailand, which represents about 45% of the total pet population. The segment's dominance is further strengthened by the increasing trend of pet humanization, where dogs are increasingly considered family members, leading to higher spending on premium and specialized dog food products. The growth is also supported by the expanding range of dog food products available in the market, including specialized formulations for different life stages, breeds, and health conditions, along with the rising adoption of commercial pet food products over home-cooked alternatives.
Cats Segment in Thailand Pet Food Market
The cats segment is emerging as the fastest-growing category in the Thailand pet food market, projected to expand at approximately 12% CAGR from 2024 to 2029. This robust growth is driven by the increasing adoption of cats as pets, particularly in urban areas where their independent nature and lower maintenance requirements make them ideal companions for busy households. The segment's growth is further fueled by the rising awareness among cat owners about proper feline nutrition, leading to increased demand for premium and specialized cat food products. The expansion of product offerings, including specialized formulations for indoor cats, various life stages, and specific health conditions, is also contributing to the segment's rapid growth trajectory.
Remaining Segments in Pet Food Market
The other pets segment, which includes birds, fish, small mammals, and reptiles, plays a significant role in shaping the overall pet food business dynamics in Thailand. This segment caters to the diverse nutritional needs of various pet species, offering specialized food products for different types of pets. The segment's importance is particularly notable in urban areas where space constraints make smaller pets more practical choices. The growing trend of keeping exotic pets and the increasing availability of specialized food products for these animals through various distribution channels continue to influence the market landscape, though at a more modest pace compared to traditional pet segments.
Segment Analysis: DISTRIBUTION CHANNEL
Supermarkets/Hypermarkets Segment in Thailand Pet Food Market
Supermarkets/hypermarkets dominate the Thailand pet food market distribution landscape, commanding approximately 39% market share in 2024. These retail formats have established themselves as primary destinations for pet food purchases due to their comprehensive product assortment and one-stop shopping convenience. Major chains like Tesco Lotus, Big C, and Villa Market maintain dedicated pet sections offering a wide selection of products across different price points. The segment's strength is particularly evident in the food and treats categories, with supermarkets/hypermarkets accounting for significant sales in these segments. Premium brands have strong representation in these channels, catering to quality-conscious pet owners. The format's success is driven by factors including competitive pricing, regular promotional activities, and the convenience of combining pet food purchases with regular grocery shopping.
Online Channel Segment in Thailand Pet Food Market
The online channel is experiencing remarkable growth in Thailand's commercial dog food industry, projected to expand at approximately 13% CAGR from 2024 to 2029. This accelerated growth is driven by increasing digital adoption among pet owners and the channel's ability to offer extensive product information and comparison capabilities. E-commerce platforms are particularly successful in the veterinary diets segment, where detailed product information helps pet owners make informed decisions. The segment's growth is further supported by the rising popularity of mobile shopping apps, convenient home delivery services, and competitive pricing strategies. Online retailers are also leveraging data analytics to provide personalized recommendations and maintain customer loyalty through subscription-based models and loyalty programs.
Remaining Segments in Distribution Channel
The other distribution channels in Thailand's pet food market include specialty stores, convenience stores, and other retail formats. Specialty stores play a crucial role by offering expert advice and a curated selection of premium and specialized pet food products, particularly in veterinary diets and supplements. Convenience stores serve as accessible points for emergency purchases and basic pet food needs, particularly in urban areas. Other channels, including veterinary clinics, pet shelters, and traditional pet shops, contribute to the market by serving specific customer segments with specialized needs. These diverse channels complement each other, creating a robust distribution network that caters to various consumer preferences and shopping behaviors across different regions of Thailand.
Thailand Pet Food Industry Overview
Top Companies in Thailand Pet Food Market
The Thailand pet food market is characterized by continuous product innovation efforts among major players, with a strong focus on developing specialized nutrition solutions and health-oriented offerings. Companies are actively expanding their manufacturing capabilities through new facility establishments and capacity expansions, particularly evident in wet pet food production. Strategic partnerships with research institutions and sustainability-focused organizations have become increasingly common, enabling companies to enhance their R&D capabilities and improve operational efficiency. Market leaders are pursuing aggressive expansion strategies through both organic growth and acquisitions, with particular emphasis on strengthening their distribution networks and enhancing their online presence. The competitive landscape shows a clear trend toward premiumization, with companies introducing advanced formulations and specialized dietary solutions while simultaneously investing in sustainable packaging solutions and eco-friendly manufacturing processes. Manufacturers of pet food in Thailand are at the forefront of these innovations, driving growth in the industry.
Mix of Global Leaders and Regional Players
The Thailand pet food market exhibits a fragmented structure with a balanced presence of both global conglomerates and regional specialists. Global players like Mars Incorporated, Nestlé (Purina), and Colgate-Palmolive Company leverage their extensive research capabilities and international experience to maintain strong market positions, while regional players such as Thai Union Group PCL capitalize on their local market understanding and established distribution networks. The market demonstrates a healthy competitive environment where multinational corporations operate alongside domestic manufacturers, creating a diverse product ecosystem that caters to various consumer segments and price points.
The competitive dynamics are shaped by a combination of established pet food specialists and diversified consumer goods companies that have expanded into the pet food segment. While there is ongoing consolidation through strategic acquisitions and partnerships, the market maintains a relatively diverse competitive structure with multiple players maintaining significant market presence. The industry shows a trend toward vertical integration, with companies investing in raw material sourcing and distribution capabilities to enhance operational control and market reach. Notably, competitors of Mars Petcare and market share of Purina are significant factors in shaping the competitive landscape.
Innovation and Distribution Drive Market Success
Success in the Thailand pet food market increasingly depends on companies' ability to develop innovative products that address specific pet health concerns while maintaining competitive pricing. Market leaders are strengthening their positions through investments in research and development, particularly in areas such as specialized nutrition and natural ingredients. The establishment of robust distribution networks, spanning both traditional retail channels and emerging e-commerce platforms, has become crucial for maintaining market share. Companies are also focusing on building strong relationships with veterinarians and pet care professionals to enhance product credibility and market penetration.
For emerging players and contenders, success lies in identifying and serving niche market segments while building strong brand recognition through targeted marketing strategies. The ability to adapt to changing consumer preferences, particularly the growing demand for premium and natural products, is becoming increasingly important. Companies must also navigate the regulatory environment effectively, particularly regarding pet food safety standards and labeling requirements. The development of strong relationships with local distributors and retailers, combined with effective online presence management, remains crucial for gaining market share in this competitive landscape. The analysis of market share by pet food brand and analysis of the pet food industry highlights the importance of these strategies in achieving success.
Thailand Pet Food Market Leaders
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Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
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General Mills Inc.
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Mars Incorporated
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Nestle (Purina)
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Virbac
- *Disclaimer: Major Players sorted in no particular order
Thailand Pet Food Market News
- July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- April 2023: Mars Incorporated opened its first pet food research and development center in Asia-Pacific. This new facility, called the APAC pet center, will support the company's product development.
Thailand Pet Food Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
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4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Pet Food Product
- 5.1.1 Food
- 5.1.1.1 By Sub Product
- 5.1.1.1.1 Dry Pet Food
- 5.1.1.1.1.1 By Sub Dry Pet Food
- 5.1.1.1.1.1.1 Kibbles
- 5.1.1.1.1.1.2 Other Dry Pet Food
- 5.1.1.1.2 Wet Pet Food
- 5.1.2 Pet Nutraceuticals/Supplements
- 5.1.2.1 By Sub Product
- 5.1.2.1.1 Milk Bioactives
- 5.1.2.1.2 Omega-3 Fatty Acids
- 5.1.2.1.3 Probiotics
- 5.1.2.1.4 Proteins and Peptides
- 5.1.2.1.5 Vitamins and Minerals
- 5.1.2.1.6 Other Nutraceuticals
- 5.1.3 Pet Treats
- 5.1.3.1 By Sub Product
- 5.1.3.1.1 Crunchy Treats
- 5.1.3.1.2 Dental Treats
- 5.1.3.1.3 Freeze-dried and Jerky Treats
- 5.1.3.1.4 Soft & Chewy Treats
- 5.1.3.1.5 Other Treats
- 5.1.4 Pet Veterinary Diets
- 5.1.4.1 By Sub Product
- 5.1.4.1.1 Diabetes
- 5.1.4.1.2 Digestive Sensitivity
- 5.1.4.1.3 Oral Care Diets
- 5.1.4.1.4 Renal
- 5.1.4.1.5 Urinary tract disease
- 5.1.4.1.6 Other Veterinary Diets
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5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
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5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Alltech
- 6.4.2 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 6.4.3 DoggyMan H. A. Co., Ltd.
- 6.4.4 EBOS Group Limited
- 6.4.5 General Mills Inc.
- 6.4.6 Mars Incorporated
- 6.4.7 Nestle (Purina)
- 6.4.8 Schell & Kampeter Inc. (Diamond Pet Foods)
- 6.4.9 Thai Union Group PCL
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
Thailand Pet Food Industry Segmentation
Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.Pet Food Product | Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
Other Dry Pet Food | |||||
Wet Pet Food | |||||
Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | |||
Omega-3 Fatty Acids | |||||
Probiotics | |||||
Proteins and Peptides | |||||
Vitamins and Minerals | |||||
Other Nutraceuticals | |||||
Pet Treats | By Sub Product | Crunchy Treats | |||
Dental Treats | |||||
Freeze-dried and Jerky Treats | |||||
Soft & Chewy Treats | |||||
Other Treats | |||||
Pet Veterinary Diets | By Sub Product | Diabetes | |||
Digestive Sensitivity | |||||
Oral Care Diets | |||||
Renal | |||||
Urinary tract disease | |||||
Other Veterinary Diets | |||||
Pets | Cats | ||||
Dogs | |||||
Other Pets | |||||
Distribution Channel | Convenience Stores | ||||
Online Channel | |||||
Specialty Stores | |||||
Supermarkets/Hypermarkets | |||||
Other Channels |
Thailand Pet Food Market Research FAQs
How big is the Thailand Pet Food Market?
The Thailand Pet Food Market size is expected to reach USD 2.22 billion in 2025 and grow at a CAGR of 10.85% to reach USD 3.72 billion by 2030.
What is the current Thailand Pet Food Market size?
In 2025, the Thailand Pet Food Market size is expected to reach USD 2.22 billion.
Who are the key players in Thailand Pet Food Market?
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), General Mills Inc., Mars Incorporated, Nestle (Purina) and Virbac are the major companies operating in the Thailand Pet Food Market.
Which segment has the biggest share in the Thailand Pet Food Market?
In the Thailand Pet Food Market, the Dogs segment accounts for the largest share by pets.
Which is the fastest growing segment in the Thailand Pet Food Market?
In 2025, the Dogs segment accounts for the fastest growing by pets in the Thailand Pet Food Market.
What years does this Thailand Pet Food Market cover, and what was the market size in 2025?
In 2025, the Thailand Pet Food Market size was estimated at 2.22 billion. The report covers the Thailand Pet Food Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Thailand Pet Food Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Thailand Pet Food Market Research
Mordor Intelligence provides a comprehensive analysis of the Thailand pet food market. We leverage our extensive expertise in the pet food industry to deliver insightful research and consulting services. Our detailed report examines the evolving landscape of pet food trends across Thailand, covering both dog food and cat food segments. The analysis includes key aspects of the commercial dog food industry and the direct to customer pet food market. Additionally, it explores emerging pet humanization trends in Thailand. Stakeholders can access crucial insights in an easy-to-read report PDF format, available for download.
The report offers invaluable intelligence on pet food industry growth patterns, market size by country, and pet food market value projections through 2024. Stakeholders gain access to detailed analyses of Thailand dog food brands and pet food manufacturers. It also covers competitive dynamics, providing insights on Mars Petcare competitors, Purina, and Royal Canin. Our research methodology incorporates a comprehensive pet food industry analysis across various distribution channels, from traditional retail to emerging direct to customer models. This enables businesses to make informed strategic decisions in Thailand's dynamic pet product market.