Market Trends of Thailand Metal Packaging Industry
Can segment to Hold Significant Market Share
- Cans are perfect for alcoholic beverages like beer, especially those with a hint of foam. The airtight nature of the can makes it ideal for soft drinks, which have a higher acidity level and are pressurized. Carbon dioxide cannot pass through metal than other materials, so the gas concentration can increase over time, providing consumers with a much more “fizzy” experience.
- Companies recognize the immense potential of premium beverage packaging in cans, a trend poised to drive market growth. For instance, the Carabao Group, a significant player in the beverage industry, has entered the beer market with its first product, “Lager,” with 4.9 percent alcohol content. In November 2023, it launched Carabao Beer and Tawan Daeng Beer, two new beer brands in Thailand, in metal cans.
- Further, per the Office of Industrial Economics (Thailand) data, total beer sales in Thailand increased gradually in December 2023 to USD 435.6 million, up from USD 286.7 million in July 2023. With the growing consumption, beer sales also show significant demand, directly impacting the demand for metal cans for packing beer due to its characteristics. These trends collectively contribute to a dynamic and expanding market, offering opportunities for established players and emerging brands in the region.
- As Thailand's personal care and cosmetics sector grows, the need for environmentally friendly packaging has significantly increased. This is because personal care and cosmetic items contain chemicals that can react to sunlight and air, leading to the use of aerosol metal cans for their packaging. As a result, major companies are now launching aerosol cans made from aluminum, particularly for items like hair sprays and deodorants. Moreover, consumers who care about the environment are choosing recyclable packaging that can break down naturally, which is helping to boost the sales of aerosol cans.
Understand The Key Trends Shaping This Market
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Beverage Segment is Expected to Hold a Significant Market Share
- The beverage industry encompasses many drinks, including carbonated soft drinks and juices, coffee and tea, and more. It caters to consumers with changing preferences for refreshing and indulgent beverages. Health and wellness concerns have prompted consumers to look for healthier beverages. Functional drinks such as functional water, sports drinks, vitamins and minerals-fortified drinks, probiotics, and more are rising.
- Further, consumers are becoming more conscious of their sugar consumption and how it affects their health and well-being. With this in mind, there is an increasing demand for sugar-free, natural, organic drinks. The changing landscape of the beverage industry has been one of the driving forces behind the expansion of the can market in beverage packaging.
- Ready-to-drink beverages (RTDs) are one of the latest trends in functional drinks for both established and up-and-coming brands. As more people seek new and innovative ways to enjoy their favorite beverages, RTDs have become the go-to choice for many. Cans are easy to transport, keep drinks cold and fresh longer, and are unbreakable, making them ideal for constantly moving people.
- The purpose of the beverage can is to maintain the freshness of the juice's ingredients. It is also convenient and easy to consume on the go. Cans provide a long shelf life, keep the flavor, and allow consumers to store, stack, and maintain their supply. The fruit juices' sales value increased significantly in Thailand in February 2024. It was USD 57.7 thousand, which increased from USD 44.2 thousand in October 2023, showing the increasing demand for Juice in the region, creating a market for different metal cans.
- Sleek and slim-style cans are more accessible to grip and look good. They also act as a barrier to light and air, which helps keep your energy drinks fresh longer and allows them to cool down faster. These eco-friendly cans are sleek, slim, stackable, lightweight, and 100% infinitely recyclable like all beverage cans. Thus, there is a high demand for energy de=rink cans in the young generation, creating an opportunity for the manufacturers. For instance, in June 2023, TCP Group’s new “refreshment booster” segment launches “Red Bull Energy soda” in can packaging in the region.
