Thailand ICT Market Size (2024 - 2029)

The Thai ICT market is experiencing significant growth, driven by increased investments in hardware and software services. This expansion is supported by partnerships between the Thai government and IT companies to enhance digital infrastructure, including initiatives in cloud computing and digital transformation. The market's size is further bolstered by the rapid adoption of hybrid cloud environments, accelerated by the COVID-19 pandemic, as companies adapt to new work models. Key players are also focusing on expanding 5G networks, contributing to the overall growth trajectory of the ICT sector in Thailand.

Market Size of Thailand ICT Industry

Thailand ICT Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 19.84 Billion
Market Size (2029) USD 29.77 Billion
CAGR (2024 - 2029) 8.45 %
Market Concentration Low

Major Players

Thailand ICT Market Major Players

*Disclaimer: Major Players sorted in no particular order

Thailand ICT Market Analysis

The Thailand ICT Market size is estimated at USD 19.84 billion in 2024, and is expected to reach USD 29.77 billion by 2029, at a CAGR of 8.45% during the forecast period (2024-2029).

The Increased Technology Adoption Across Diverse Industries to Drive the ICT Sector in Thailand

  • Thailand's information and communication technology (ICT) industry is experiencing rapid growth fueled by the widespread adoption of technology in society. This surge presents significant business opportunities for innovative firms catering to discerning users and customers. Thailand, with its rich history in international business and a populace known for its openness and curiosity, provides an optimal setting for the development and swift commercialization of new products and services, particularly in the ICT realm. As various industries increasingly embrace technological advancements, the ICT market in Thailand is poised for continued expansion.
  • Thailand's technology sector has experienced remarkable growth in recent years, positioning the nation as a leading Southeast Asian player. Thailand's ICT industry is witnessing rapid growth, drawing heightened interest from foreign investors. As businesses, government entities, and households embrace digitalization, Thai consumers are becoming increasingly tech-savvy, evident from the brisk sales of the latest IT gadgets in local stores.
  • Furthermore, after the COVID-19 pandemic, Thailand promptly integrated digital technologies across both public and private sectors. This transition is bolstered by government initiatives, positioning Thailand as a potential regional ICT hub. Key sectors, including Manufacturing, BFSI, Retail, and Government, significantly harness the country's ICT capabilities.

Thailand's Digital Economy and Investments in the Convergent Technologies Poised for Growth

  • The information and communications technology (ICT) industry plays a pivotal role in the digital economy, acting as a key indicator of its performance. The proliferation of ICT across various business sectors bolsters productivity, underpinning the digital economy. In Thailand, as the digital economy flourishes, ICT is driving economic expansion by extending the reach of technologies like high-speed internet, mobile broadband, and advanced computing. Moreover, the very expansion of these technologies fuels further growth.

Thailand's fragmented ICT market, coupled with a surge in data breaches and a lack of robust infrastructure, poses significant hurdles to its growth.

  • Thailand grapples with a deficit of skilled ICT professionals, especially in cybersecurity, cloud computing, and data management. This skills gap hampers companies' abilities to adopt and sustain advanced ICT solutions, subsequently diminishing the overall quality of services. Although initiatives have been launched to bolster ICT education and training, the benefits will take time to manifest, potentially stunting the industry's growth.

Furthermore, government-led initiatives and local banks are propelling the growth of digital payments in Thailand. Projects such as PromptPay have significantly boosted adoption rates, witnessing exponential growth in recent years. The region's surge in digital payments and fintech services can be attributed to heightened internet and smartphone usage, alongside advancements in logistics and e-payment systems, driving the market.

Thailand ICT Industry Segmentation

The Thailand ICT market is defined based on the revenues generated from the type such as hardware, software, IT infrastructure, public cloud services, IT services and telecom services that are being used in various end-user industry across the country. 

The Thailand ICT market is segmented by type (hardware (storage devices, networking equipment (switches, routers, access points, network security appliances, etc.),computing devices (PCs, tablets, smartphones, etc.),others (peripherals including printers, copiers, etc.)), software (enterprise software (ERP, CRM, SCM, HCM, BI etc.), IT Management (ITSM, Storage & Archiving, Network software, etc.) , BPM and other software (collaboration tools, business process management, etc.), IT infrastructure (data centers,high-performance computing, including processors and servers), public cloud service (infrastructure as a service (IaaS), platform as a service (PaaS) software as a service (SaaS)), IT services (application (or software) services, professional technology services (IT consulting & implementation services, deployment and support, training and education services) outsourcing and managed service (BPO services, application management, IT outsourcing, network and endpoint outsourcing services)), telecommunication services (voice services, data services)), size of enterprise (small and medium enterprise and large enterprise), and industry vertical (BFSI, IT & telecom, government, retail, and e-commerce, manufacturing, energy and utilities and other industry verticals). The market sizes and forecasts are provided in terms of value in USD for all the above segments.

By Type
Hardware
Storage devices
Networking equipment (switches, routers, access points, network security appliances, etc.)
Computing devices (PCs, tablets, smartphones, etc.)
Others (Peripherals including printers, copiers, etc.)
Software
Enterprise Software (ERP, CRM, SCM, HCM, BI etc.)
IT Management (ITSM, Storage & Archiving, Network software, etc.)
BPM and Other software (collaboration tools, business process management, etc.)
IT Infrastructure
Data Centerss
High-performance computing, including processors and servers
Public Cloud Service
Infrastructure as a Service (IaaS)
Platform as a Service (PaaS)
Software as a Service (SaaS)
IT Services
Application (or Software) Services
Professional Technology Services ("IT Consulting & Implementation Services, Deployment and Support, Training and Education Services)
Outsourcing and Managed Service (BPO Services, Application management, IT outsourcing, Network and endpoint outsourcing services)
Telecommunication Services
Voice Services
Data Services
By Size of Enterprise
Small and Medium Enterprises
Large Enterprises
By Industry Vertical
BFSI
IT and Telecom
Government
Retail and E-commerce
Manufacturing
Energy and Utilities
Other Industry Verticals
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Thailand ICT Market Size Summary

The Thai ICT market is experiencing robust growth, driven by increased investments in digital infrastructure and the adoption of advanced technologies such as cloud computing, AI, and 5G. Global leaders like IBM, Huawei Technologies, Cisco Systems, Dell Technologies, and Amazon are prominent in the market, contributing to its expansion through strategic partnerships and investments. The Thai government's initiatives, including collaborations with international tech companies and investments in digital transformation projects, are further propelling the market's growth. The demand for enhanced IT infrastructure agility and flexibility is also a key factor, with significant investments in data centers and network upgrades to support the rollout of 5G and other digital services.

The market's expansion is supported by the growing need for cloud-based solutions across various sectors, including BFSI, healthcare, and manufacturing, which are increasingly adopting these technologies for improved efficiency and security. The COVID-19 pandemic accelerated the shift towards cloud computing, with many companies enhancing their hybrid cloud environments to support remote work and digital transformation initiatives. Telecommunications companies are also investing in modernizing their networks and infrastructure to meet the rising demand for high-speed connectivity. As smartphone penetration and fixed broadband demand increase, the Thai ICT market is poised for continued growth, with key players actively expanding their presence and capabilities in the region.

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Thailand ICT Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Stakeholder Analysis

    3. 1.3 Industry Attractiveness-Porter's Five Force Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Hardware

        1. 2.1.1.1 Storage devices

        2. 2.1.1.2 Networking equipment (switches, routers, access points, network security appliances, etc.)

        3. 2.1.1.3 Computing devices (PCs, tablets, smartphones, etc.)

        4. 2.1.1.4 Others (Peripherals including printers, copiers, etc.)

      2. 2.1.2 Software

        1. 2.1.2.1 Enterprise Software (ERP, CRM, SCM, HCM, BI etc.)

        2. 2.1.2.2 IT Management (ITSM, Storage & Archiving, Network software, etc.)

        3. 2.1.2.3 BPM and Other software (collaboration tools, business process management, etc.)

      3. 2.1.3 IT Infrastructure

        1. 2.1.3.1 Data Centerss

        2. 2.1.3.2 High-performance computing, including processors and servers

      4. 2.1.4 Public Cloud Service

        1. 2.1.4.1 Infrastructure as a Service (IaaS)

        2. 2.1.4.2 Platform as a Service (PaaS)

        3. 2.1.4.3 Software as a Service (SaaS)

      5. 2.1.5 IT Services

        1. 2.1.5.1 Application (or Software) Services

        2. 2.1.5.2 Professional Technology Services ("IT Consulting & Implementation Services, Deployment and Support, Training and Education Services)

        3. 2.1.5.3 Outsourcing and Managed Service (BPO Services, Application management, IT outsourcing, Network and endpoint outsourcing services)

      6. 2.1.6 Telecommunication Services

        1. 2.1.6.1 Voice Services

        2. 2.1.6.2 Data Services

    2. 2.2 By Size of Enterprise

      1. 2.2.1 Small and Medium Enterprises

      2. 2.2.2 Large Enterprises

    3. 2.3 By Industry Vertical

      1. 2.3.1 BFSI

      2. 2.3.2 IT and Telecom

      3. 2.3.3 Government

      4. 2.3.4 Retail and E-commerce

      5. 2.3.5 Manufacturing

      6. 2.3.6 Energy and Utilities

      7. 2.3.7 Other Industry Verticals

Thailand ICT Market Size FAQs

The Thailand ICT Market size is expected to reach USD 19.84 billion in 2024 and grow at a CAGR of 8.45% to reach USD 29.77 billion by 2029.

In 2024, the Thailand ICT Market size is expected to reach USD 19.84 billion.

Thailand ICT Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)