Market Share of Thailand ICT Industry
The Thailand ICT market is fragmented, with many players operating in the market. Several key players in the ICT market are in constant efforts to bring advancements. A few prominent companies are entering into collaborations and expanding their footprints in developing regions to consolidate their positions in the market. The major players are Cisco Systems Inc., IBM Corporation, Dell Technologies Inc., Huawei Investment & Holding Co. Ltd, Amazon Web Services Inc. (AWS) (Amazon.com, Inc.)
The degree of competition depends on ICT services, with slight differentiation in hardware and software and multiple companies offering the same services in the same market. However, competition is low for IT services such as big data, mobility, and the Internet of Things that provide product differentiation.
The major factors governing this force are a sustainable competitive advantage through innovation, levels of market penetration, barriers to exit, powerful competitive strategy, and firm concentration ratio. The degree of competition depends on factors affecting the market studied, such as brand identity, powerful competitive strategy, and degree of transparency.
Vendors offering innovative and integrated solutions have the upper hand over those offering only hardware components or software solutions. These providers' bargaining power is higher than that of those operating in enterprise divisions, as differentiation depends on the application area.
Thailand ICT Market Leaders
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Cisco Systems Inc.
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IBM Corporation
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Dell Technologies Inc.
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Huawei Investment & Holding Co. Ltd
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Amazon Web Services Inc. (AWS) (Amazon.com, Inc.)
*Disclaimer: Major Players sorted in no particular order
