Thailand Folding Carton Packaging Market Size (2024 - 2029)

Thailand Folding Carton Packaging Market Analysis

The Thailand Folding Carton Packaging Market size is estimated at USD 2.52 billion in 2024, and is expected to reach USD 3.33 billion by 2029, growing at a CAGR of 5.74% during the forecast period (2024-2029).

• The e-commerce industry has emerged as a key driver in Thailand in recent years with the increasing adoption of folding carton packaging. The increasing concerns of Thai people associated with packaging waste are likely to compel the government to implement regulations that prompt the citizens to adopt eco-friendly options, such as folding cartons, as a viable choice for packaging. For instance, in January 2020, the Thai government banned the usage of single-use plastic bags at major stores and implemented a complete ban in 2021 to reduce waste. This move resulted in increased adoption of innovative paper-based packaging developments such as folding cartons in the country.
• The continuously increasing demand for packaged food and beverages is further proliferating the demand for folding carton packaging in various types and shapes. In response, beverage companies such as ThaiBev have emphasized increasing the proportion of recycled paper and the use of damaged cartons in the production of corrugated cartons. As per data from the US Department of Agriculture and Global Agriculture Information Network, the total sales value of packaged food in Thailand reached approximately USD 15.95 billion compared to USD 15.18 billion in 2022.
• Fluctuating prices of raw materials, crucial for folding carton packaging, pose a significant challenge to market growth. Given that paperboard, the primary material is highly sensitive to global pulp and paper dynamics, it directly impacts the profitability of vendors. This effect is particularly pronounced for smaller companies with limited negotiating power. For instance, according to the Ministry of Industry and Ministry of Commerce Thailand, during the third quarter of 2023, the export value of pulp, paper, and print media in Thailand amounted to approximately USD 653.05 million. In comparison, during the third quarter of 2023, the import value of pulp, paper, and print media in Thailand amounted to around USD 798.73 million. This imbalance between imports and exports leads to price volatility.
• Online shopping has become mainstream in Thailand, with more consumers preferring it due to its convenience. This shift was mainly augmented by the COVID-19 pandemic, with the strict lockdown and social distancing restrictions resulting in increased spending on online shopping and packaged foods, leading to increased demand for folding carton packaging in Thailand.

Thailand Folding Carton Packaging Industry Segmentation

Folding carton packaging is one of the most used eco-friendly packaging solutions due to its ability to be produced in various sizes with a small footprint. This factor makes it feasible for use in different end-user industries.

The Thai folding carton packaging market is segmented by end users (food and beverage, healthcare, household and personal care, industrial, and other end users). The market sizes and forecasts are provided in terms of value in USD for all the above segments.