Market Trends of Thailand Flexible Packaging Industry
The Food Segment is Expected to Witness Significant Growth
- Flexible packaging is widely used for food products because it can preserve freshness, enhance shelf life, and protect against contamination. Flexible plastic packaging is used for various food products, including fresh produce, meat and poultry, dairy products, snacks, and ready-to-eat meals. Thailand's growing food and beverage industry drives the segment's need for flexible plastic packaging.
- Besides food delivery from restaurants, online grocery services are also rising in Thailand. The food delivery industry in Thailand has seen tremendous growth in recent years due to the rising demand for online ordering and the need for speed and convenience in food delivery. According to the US Department of Agriculture, Thailand's foodservice value grew by 12.6% in 2023 compared to the previous year, boosting the market growth.
- Increasing demand for processed food products and growing consumer spending on convenience food products in Thailand are significant growth factors for the demand for flexible packaging. According to data from the US Department of Agriculture, growth in Thailand's food retail industry is attributable to rising living costs impacting consumers' spending power.
- According to data from the US Department of Agriculture, Thailand's exports of processed foods constituted 54% of the total exports in 2023, propelling market expansion.
- The increasing importance of flexible packaging in Thailand for food and beverage industries is experiencing a major shift to pouches that contain high liquid contents. Also, using sustainable packaging options and their depreciation of materials boost product appeal to consumers who prefer buying from companies with eco-friendly practices.
Understand The Key Trends Shaping This Market
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BOPP to Witness Robust Growth
- Biaxially oriented polypropylene (BOPP) is a thermoplastic polymer with properties similar to PET (polyethylene terephthalate). Biaxially oriented polypropylene (BOPP) is a polypropylene film stretched in both directions during manufacturing to create a material with high tensile strength.
- BOPP film products are widely used in flexible packaging as they have high barrier properties that protect products from moisture, UV, and any external challenge. Using BOPP film in food packaging helps extend the shelf life of perishable food items, including bakery and confectionery, savory snacks, and ready-to-eat food.
- Companies such as Kingchaun Packaging manufacture BOPP films in Thailand. They provide advanced, multi-functional films in matte, glossy, anti-fog, holographic, and pearlized formats suitable for various applications.
- BOPP pouches are extensively used for pharmaceutical packaging. They help preserve the productivity and reliability of medicines by ensuring protection from moisture and external environmental situations. The growing pharmaceutical industry in Thailand and increased consumer healthcare spending further boost the market growth.
