Thailand Car Rental Market Share

Market Share of Thailand Car Rental Industry

The market for renting cars in Thailand is moderately fragmented, with a few major players including The Hertz Corporation, Thai Rent A Car, Drive Car Rental, Avis Budget Group, and Sunny Cars, among others. A few companies in the market are focusing on improving their product portfolios to widen their customer base. Some other key players aim to expand their presence in the market through product launches, offerings expansion, manufacturing expansion, and collaborations with other companies. For instance,

• In April 2023, Sixt announced the introduction of the new "SIXT ELECTRIC" service for the fleet of cutting-edge electric vehicles in Thailand. Customers can now hire and drive two well-known electric vehicles, the Nissan LEAF and the Ora Good Cat (ORA Good Cat), with the fleet initially aiming to include 100 electric vehicles. A branch will open on Rama IV Road and at Suvarnabhumi Airport in the center of Bangkok, with plans to eventually extend to other important cities, including Chiang Mai and Phuket.
• In July 2022, InterContinental Phuket Resort and SIXT Thailand formed a partnership that will introduce the Nissan Leaf to its rental collection in Phuket. To power this new fleet of EVs, InterContinental Phuket Resort has installed a total of six EV charging points - four AC stations and one DC station with two chargers.
• In March 2022, Thrifty Car Rental began operations in Thailand with plans to expand throughout the country. Thrifty, a subsidiary of the global Hertz International Group, partnered with local operator Paragon Car Rental to open locations in Bangkok and Pattaya.

Thailand Car Rental Market Leaders

1. Sixt SE

2. Avis Budget Group

3. Thai Rent A Car

4. Europcar Mobility Group

5. Hertz Corporation

*Disclaimer: Major Players sorted in no particular order