Market Size of Textile Home Decor Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 89.20 Billion |
| Market Size (2029) | USD 109.21 Billion |
| CAGR (2024 - 2029) | 4.13 % |
| Fastest Growing Market | North America |
| Largest Market | Europe |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Textile Home Decor Market Analysis
The Textile Home Decor Market size is estimated at USD 89.20 billion in 2024, and is expected to reach USD 109.21 billion by 2029, growing at a CAGR of 4.13% during the forecast period (2024-2029).
The market for textile home decor is driven by fast-changing lifestyles, growing real estate, and increasing urbanization. Traditional textile home décor retailers are focusing more on increasing sales by offering various promotional strategies that are attracting consumers to offline retail stores. Although most purchasing of textile home decor products occurs through offline retail stores, online retail stores have witnessed significant growth in the last few years as more consumers are influenced by the convenience and product offerings of online retail stores. Due to an increase in the number of opulent consumers, the worldwide textile home decor market has been expanding in emerging economies. Additionally, customers' desire for eco-friendly home decor goods has changed as a result of increased environmental awareness, which is a major driving force behind market expansion worldwide. Additionally, rising consumer disposable income in developed and emerging markets drives market expansion. Also, intensive marketing campaigns and celebrity endorsements have made a big difference in the expansion of the global market.
On the segmentation front, bed linen and bedspreads account for the largest share of the global market. However, the wall-covering and floor-covering sectors have witnessed a rising trend. Nonetheless, a few factors restrain the global market for home decor products, including the increasing price of raw materials. For instance, according to the Office of Economic Adviser (India), during the fiscal year 2022, the wholesale price index for cotton yarn in India exceeded 140. Over the past decade, the price index value has climbed by roughly 40%. Furthermore, the availability of low-quality and counterfeit goods as well as variations in the cost of the raw materials used to make these goods limit market expansion.
Textile Home Decor Industry Segmentation
A subset of the textile industry used for home furnishings is known as "home textile decor." It consists of clothing and textiles for the interiors of the home. The textile home decor market has been segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into bed linen and bedspreads, floor coverings, kitchen and dining linens, bath and toilet linens, upholstery, and other product types. By distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail stores, and other distribution channels. Also, the study provides an analysis of the textile home decor market in emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| Product Type | |
| Bed Linen & Bedspread | |
| Floor Coverings | |
| Kitchen & Dining Linen | |
| Bath/Toilet Linen | |
| Upholstery | |
| Other Product Types |
| Distribution Channel | |
| Supermarket/Hypermarket | |
| Specialty Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Textile Home Decor Market Size Summary
The textile home decor market is experiencing a dynamic transformation driven by evolving consumer lifestyles, urbanization, and the burgeoning real estate sector. Traditional retailers are enhancing their sales strategies through promotional activities to attract consumers to physical stores, while online retail channels are gaining traction due to their convenience and diverse product offerings. The market is witnessing growth in emerging economies, fueled by an increase in affluent consumers and a rising demand for eco-friendly products. This shift is largely attributed to heightened environmental awareness and increased disposable incomes in both developed and developing regions. The market's expansion is further supported by intensive marketing campaigns and celebrity endorsements, which have significantly influenced consumer preferences.
Segment-wise, bed linen and bedspreads dominate the market, although wall and floor coverings are gaining popularity. Despite these positive trends, the market faces challenges such as rising raw material costs and the prevalence of low-quality counterfeit goods. The residential construction sector holds a significant share of the market, with North America showing promising growth due to increased spending power and urbanization. The market is highly competitive, with numerous regional and domestic players focusing on product innovation and expansion. Notable companies like Inter IKEA Holding B.V. and Bed Bath & Beyond Inc. are actively engaging in strategic partnerships and product launches to capture a larger market share. The introduction of advanced textiles, such as those incorporating smart materials, is expected to create new opportunities for market players in the coming years.
Textile Home Decor Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Bed Linen & Bedspread
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2.1.2 Floor Coverings
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2.1.3 Kitchen & Dining Linen
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2.1.4 Bath/Toilet Linen
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2.1.5 Upholstery
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2.1.6 Other Product Types
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2.2 Distribution Channel
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2.2.1 Supermarket/Hypermarket
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2.2.2 Specialty Stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle East and Africa
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Textile Home Decor Market Size FAQs
How big is the Textile Home Decor Market?
The Textile Home Decor Market size is expected to reach USD 89.20 billion in 2024 and grow at a CAGR of 4.13% to reach USD 109.21 billion by 2029.
What is the current Textile Home Decor Market size?
In 2024, the Textile Home Decor Market size is expected to reach USD 89.20 billion.
