Telecom Analytics Market - Growth, Trends, and Forecast (2019 - 2024)

The Telecom Analytics Market is segmented by Application (Customer Analytics, Network Analytics, Market Analytics, Price Analytics, and Service Analytics), Deployment (Cloud and On-premise), and Geography.

Market Snapshot

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Study Period:

2018-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

32.75%

Key Players:

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Market Overview

The telecom analytics market is poised to register a CAGR of 32.75% during the forecast period (2019-2024). The need for reducing churn is more than ever important, as the competition is increasing with the incidence of new entrants, who provide lucrative deals that are generally inexpensive than that of the incumbents.

  • The telecom analytics market combines many sophisticated business intelligence (BI) technologies, which satisfy the complex demands of the telecom industry. These include developing sales, reducing churn and deception, enhancing risk management, and decreasing operational costs.
  • Telecom analytics service is expected to be hosted majorly on the cloud, because of a large number of mobile users in every region. Cloud hosting is also set to expand further, as more CSPs are adopting this, due to the expanding consumer base.
  • Due to the proliferation of smart devices and increasing use of IP networks, the telecom industry is experiencing a resurgence of communications fraud. As attacks can come from any source at any moment, frauds have emerged as the most troublesome problem for the telecom market, demanding security.
  • Owing to this, authorities are initiating regulations for the telecoms sector safety. In India, the Telecom Regulatory Authority of India has issued stringent rules and penalties for failing to meet the voice quality benchmark. It is expected to increase the demand for network analytics solutions in the country.

 

Scope of the Report

Telecom analytics is a type of business intelligence specifically applied and packaged to satisfy the complex needs of telecommunication organizations. Telecom analytics is aimed at decreasing operational costs and maximizing profits by increasing sales, reducing fraud, and improving risk management.

By Application
Customer Analytics
Network Analytics
Market Analytics
Price Analytics
Service Analytics
Other Applications
By Deployment
Cloud
On-premise
Geography
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa

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Key Market Trends

Network Analytics Segment to Hold Significant Market Share

  • The network analytics feature brings visibility to the performance and behavior of the data center infrastructures. This feature collects data and analyzes the latter using sophisticated algorithms.
  • The rapid growth in global IP traffic and advent of 5G expected in upcoming years may drive network communications, making them an essential component of every business model for a communications company. Thus, network reliability and eliminating disruptions are expected to be a priority for many companies, thus, driving the demand for network analytics.
  • The new generation of network analytics abilities may support better capacity planning and traffic management. With increasing mobile connections worldwide, major players are trying to provide more efficient service assurance to deliver a customer experience that reduces subscribers churn and increases revenues.
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North America to Hold the Largest Market Share

  • The United States is one of the largest markets for telecom analytics. Moreover, the country is home to some of the major players in the telecom analytics, which makes it a lucrative hub for innovation in the market.
  • The demand for technology in various industries is expected to drive the telecom analytics market at a faster pace in the North American region.
  • Moreover, North America has some of the world’s largest cellular service providers, who rely excessively on consumer feedback. Thus, by opting for telecom analytics, CSPs in the region can provide better quality service at high efficiency.
  • Verizon, a telecommunications major in the United States, has deployed a variety of analytics and AI groups around the company. For instance, Data Science and Cognitive Intelligence group focuses on applying analytics and cognitive technology to Verizon’s interactions with customers. With other companies to follow this trend, the demand for customer analytics solutions is expected to increase.
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Competitive Landscape

The telecom analytics market is very competitive and moving towards the fragmented stage as the market currently consists of many players. Several key players in the global telecom analytics market are in constant efforts to bring product advancements. A few prominent companies are entering into collaborations, and are also expanding their footprints in developing regions to consolidate their positions in the market. The major players are Huawei Technologies, SAP SE, Oracle Corp. among others.

  • February 2018 - Pod Solutions and Subex announced a new partnership with telecom analytics solutions. Subex Secure is designed to provide security for IoT billing and connectivity services. The partnership with Subex is expected to enable Pod Solutions to develop advanced security services, allowing customers to rapidly create, deploy and bill mission critical IoT solutions with better security and resilience.
  • February 2018 - The company announced the new version of Oracle Communications Network Charging and Control, which addresses communications, IoT, and cloud services. This new version aims to expand the reach of digital monetization portfolio to help service providers, mobile virtual network enablers and operators in high growth markets.

Major Players

  1. Oracle Corporation
  2. IBM Corporation
  3. SAP SE
  4. Microsoft Corporation
  5. Huawei Technologies Co. Ltd

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Need to Prevent Customer Attrition

      2. 4.3.2 Increasing Vulnerability to Fraudulent Activities

    4. 4.4 Market Restraints

      1. 4.4.1 Lack of Awareness Among Telecom Operators

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Application

      1. 5.1.1 Customer Analytics

      2. 5.1.2 Network Analytics

      3. 5.1.3 Market Analytics

      4. 5.1.4 Price Analytics

      5. 5.1.5 Service Analytics

      6. 5.1.6 Other Applications

    2. 5.2 By Deployment

      1. 5.2.1 Cloud

      2. 5.2.2 On-premise

    3. 5.3 Geography

      1. 5.3.1 North America

      2. 5.3.2 Europe

      3. 5.3.3 Asia-Pacific

      4. 5.3.4 Latin America

      5. 5.3.5 Middle East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Dell Inc.

      2. 6.1.2 Oracle Corporation

      3. 6.1.3 IBM Corporation

      4. 6.1.4 SAP SE

      5. 6.1.5 Microsoft Corporation

      6. 6.1.6 InfoFaces Inc.

      7. 6.1.7 Accenture PLC

      8. 6.1.8 Huawei Technologies Co. Ltd

      9. 6.1.9 Teradata Corporation

      10. 6.1.10 Wipro Limited

      11. 6.1.11 Nokia Corporation

    2. *List Not Exhaustive
  7. 7. INVESTMENT ANALYSIS

  8. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

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