Tea Market - Growth, Trends, and Forecasts (2020 - 2025)

Global Tea Market has been segmented by Product Type ( Black Tea, Green Tea, Herbal Tea, Oolong Tea, and Others); by Packaging Format (Bags and Loose); by Distribution Channel (Supermarkets/hypermarkets, Convenience stores, Online Retail Stores); and by Geography

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

North America

Largest Market:

Asia Pacific


4.5 %

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Market Overview

The global tea market is projected to grow at a CAGR of 4.5% during the forecast period 2020 - 2025.

  • The global tea market is characterized by the black tea segment holding a prominent share. However, the maximum growth is estimated for green & herbal/flavored tea, due to the awareness about health benefits associated with them.
  • Consumption of carbonated tea drinks is a new trend in the tea industry, which is further fuelling the growth of the tea market.
  • Various tea manufacturing companies such as Bigelow, have introduced several flavors of tea, ranging from fruity to herbal flavors, creating a diversified portfolio of tea products for the customers.

Scope of the Report

The global tea market has been segmented by form, product type, packaging format, distribution channel, and geography. By form, the tea market has been segmented into Black Tea, Green Tea, Herbal Tea, Oolong Tea, and Other forms of tea. By packaging format, the tea market has been segmented into Bags and Loose. By distribution channel, the market has been segmented as supermarkets/hypermarkets, Convenience stores, Online Retail Stores and Other distribution channels. The report also includes country-level analysis of major economies of the region North America, Asia-Pacific, Europe, South America, and the Middle East and Africa.

Product Type
Black Tea
Green Tea
Herbal Tea
Oolong Tea
Other Tea
Packaging Format
By Distribution Channel
Convenience Stores
Online Retailers
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia Pacific
South America
Rest of South America
Middle East and Africa
Saudi Arabia
South Africa
Rest of Middle East and Africa

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Key Market Trends

Increasing Inclination Towards Herbal and Green Tea

Consumer awareness about the health benefits of herbal and green tea can further drive the growth of the global tea market. Rise in disposable income of consumers, changes in taste and preferences, and introduction of additional healthy ingredients in tea by different market players are the other factors that fuel the market growth. The easy availability of tea is expected to encourage the growth of the Asia Pacific green tea market. World green tea production is expected to grow at a faster rate than black tea, reflecting the growth in China. However, the higher price of green tea in comparison with black tea is anticipated to restrict the growth of the global green tea market in the next few years. Nevertheless, the expansion of the product portfolio and the increasing marketing activities and advertising are expected to offer promising opportunities for the key players in the global green tea market.

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Asia-Pacific Leading the Global Tea Market

Current tea consumption growth is being driven by rapid growth in per capita incomes, particularly in the developing countries of the Asia-Pacific region. A growing, increasingly urban young population segment entering the middle class is prepared to consume more and to pay for premium tea products. These changes have the potential to develop into a stronger and longer trend. Currently, Asia-Pacific is the largest market for tea consumption, with robust economic growth in a number of developing countries such as China, India, and Russia, which has created a large middle class with a preference for premium tea blends and brands, often upgrading their purchases from unpackaged tea to packed and bagged specialty varieties.

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Competitive Landscape

The global tea market is highly fragmented and competitive. The market has key players competing for major market share and small regional players catering to small regions. The key global players are based in North America and Europe, while various small players are based in Asia-Pacific, South America, and Eastern Europe. The key strategies adopted by the players in the market are expansions, innovations, and new product launches. For instance, Unilever is strengthening its presence with more product innovations such as machine compatible tea capsules.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Black Tea

      2. 5.1.2 Green Tea

      3. 5.1.3 Herbal Tea

      4. 5.1.4 Oolong Tea

      5. 5.1.5 Other Tea

    2. 5.2 Packaging Format

      1. 5.2.1 Bags

      2. 5.2.2 Loose

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Convenience Stores

      3. 5.3.3 Online Retailers

      4. 5.3.4 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Unilever

      2. 6.3.2 R.Twining and Company Limited

      3. 6.3.3 Tata Sons Private Limited

      4. 6.3.4 Hain Celestial

      5. 6.3.5 Ito En, Ltd

      6. 6.3.6 Hain Celestial

      7. 6.3.7 Nestlé S.A.

      8. 6.3.8 Orientis Group (Kusmi Tea)

      9. 6.3.9 The Republic of Tea

  7. *List Not Exhaustive

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