Tea Market Growth, Trends, and Forecasts (2019 - 2024)

Global Tea Market has been segmented by Form into Leaf Tea, CTC Tea; by Type as Black Tea, Green Tea, Herbal Tea, and Others; by Distribution Channel as supermarkets/hypermarkets, specialist retailer, convenience stores, Online Retail Stores; and by Geography.

Market Snapshot

Tea   gl
Study Period:

2016-2024

Base Year:

2018

Largest Market:

Asia Pacific

CAGR:

4.5%

Key Players:

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Market Overview

Global Tea Market is forecasted to grow at a CAGR of 4.5% in the forecast period 2019-2024.

  • Global tea market is characterized by the black tea segment holding a prominent share. However, the maximum growth is estimated for green & herbal/flavored tea, due to the awareness about health benefits associated with them.
  • Consumption of carbonated tea drinks are a new trend in the tea industry, which is further fuelling the growth of the tea market. 
  • Various tea manufacturing companies such as Bigelow, have introduced several flavors of tea, ranging from fruity to herbal flavors, creating a diversified portfolio of tea products for the customers. 

Scope of the Report

Global tea market has been segmented by form, product type, distribution channel, and geography. By form, the tea market has been segmented into leaf tea, CTC tea, and other forms of tea. By type, the tea market has been segmented into black tea, green tea, a fermented tea, herbal tea, and other types of tea. By distribution channel, the market has been segmented as supermarkets/hypermarkets, specialist retailer, convenience stores, Online Retail Stores and other distribution channels. The other distribution channels include online retail stores and vending machines.

Form
Leaf Tea
CTC Tea (Crush, Tear, Curl)
Type
Black Tea
Green Tea
Herbal Tea
Others
Distribution Channel
Supermarkets/Hypermarkets
Specialist Retailer
Convenience Stores
Online Retailers
Others
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Italy
Spain
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
UAE
South Africa
Rest of Middle East and Africa

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Key Market Trends

Increasing Acceptance of Green Tea

Consumer awareness about the health benefits of herbal and green tea can further drive the growth of the global tea market. Rise in disposable income of consumers, changes in taste and preferences, and introduction of additional healthy ingredients in tea by different market players are the other factors that fuel the market growth. The easy availability of tea is expected to encourage the growth of the Asia Pacific green tea market. World green tea production is expected to grow at a faster rate than black tea, reflecting the growth in China. However, the higher price of green tea in comparison with black tea is anticipated to restrict the growth of the global green tea market in the next few years. Nevertheless, the expansion of the product portfolio and the increasing marketing activities and advertising are expected to offer promising opportunities for the key players in the global green tea market.

Green tea market

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Asia-Pacific Leading the Global Tea Market

Current tea consumption growth is being driven by rapid growth in per capita incomes, particularly in the developing countries of the Asia-Pacific region. A growing, increasingly urban young population segment entering the middle class is prepared to consume more and to pay for premium tea products. These changes have the potential to develop into a stronger and longer trend. Currently, Asia-Pacific is the largest market for tea consumption, with robust economic growth in a number of developing countries such as China, India, and Russia, which has created a large middle class with a preference for premium tea blends and brands, often upgrading their purchases from unpackaged tea to packed and bagged specialty varieties.

tea market map

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Competitive Landscape

The global tea market is highly fragmented and competitive. The market has key players competing for major market share and small regional players catering to small regions. The key global players are based in North America and Europe, while various small players are based in Asia-Pacific, South America, and Eastern Europe. The key strategies adopted by the players in the market are expansions, innovations, and new product launches. For instance, Unilever is strengthening its presence with more products innovations such as  machine compatible tea capsules. 

Major Players

  1. Nestle
  2. Unilever
  3. Tata Global Beverages
  4. David's Tea
  5. The Republic of Tea

* Complete list of players covered available in the table of contents below

gl tea market

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Form

      1. 5.1.1 Leaf Tea

      2. 5.1.2 CTC Tea (Crush, Tear, Curl)

    2. 5.2 Type

      1. 5.2.1 Black Tea

      2. 5.2.2 Green Tea

      3. 5.2.3 Herbal Tea

      4. 5.2.4 Others

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Specialist Retailer

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Online Retailers

      5. 5.3.5 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 Germany

        2. 5.4.2.2 United Kingdom

        3. 5.4.2.3 France

        4. 5.4.2.4 Italy

        5. 5.4.2.5 Spain

        6. 5.4.2.6 Russia

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia Pacific

        1. 5.4.3.1 China

        2. 5.4.3.2 Japan

        3. 5.4.3.3 India

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle East and Africa

        1. 5.4.5.1 UAE

        2. 5.4.5.2 South Africa

        3. 5.4.5.3 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Unilever

      2. 6.4.2 Nestle

      3. 6.4.3 ITO EN Inc.

      4. 6.4.4 Tata Global Beverages

      5. 6.4.5 DAVIDs TEA

      6. 6.4.6 Tea Forte

      7. 6.4.7 Twinings

      8. 6.4.8 Kusmi Tea

      9. 6.4.9 The Republic of Tea

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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