Market Trends of Taste Modulators Industry
This section covers the major market trends shaping the Taste Modulators Market according to our research experts:
Increasing Demand For Functional Food and Beverage
The progressive inclination of consumers across the globe towards health-oriented products has involved taste modulators in the functional food and beverage industry as a requisite in the list. In addition, the sale promoting tag lines, such as “ready to drink”, “on the go” and other convenience factors, such as reduced sugar or sodium altogether served by functional beverages, further augments the demand for taste modulators primarily for sweet and salt modulators. The taste modulators are increasingly being used in fortified beverages targetting the consumers who are looking for healthy drinks without compromising with the taste and mouthfeel.
Asia Pacific Emerges As The Fastest Growing Market
Increased health consciousness among Asian consumers primarily in China, Japan, Australia, India, and others have led to the demand for food and beverages with various health claims such as reduced calorie, reduced sugar or reduced-sodium. Also, governments in countries like Thailand, Singapore, Australia, India, Hong Kong, and others have imposed heavy sugar taxes to reduce the prevalence of obesity and diabetes among consumers which in turn has resulted in various food and beverage industries to opting for sugar alternatives to meet the demand for flavored/sweetened beverages. Moreover, the rising adoption of sports drinks by fitness-focused consumers, owing to the rise in the importance of pre-workout and post-workout supplements, is expected to drive the market of taste modulators during the forecast period.
