Market Trends of Taiwan Pet Food Industry
Demand for Premium Quality Pet Food
- The pet food industry in Taiwan has experienced significant growth as pet owners increasingly view their animals as family members. This shift in perspective is driving demand for high-quality products that prioritize pet well-being, leading to an increased focus on specialized and nutritious pet food options.
- The rise in pet ownership, particularly among cat owners, has contributed to the growing demand for premium pet food in Taiwan. A survey by the Taiwan Ministry of Agriculture revealed that between 2021 and 2023, the pet dog population grew by approximately 19% to reach 1.4 million, while the pet cat population increased by 50% to 1.3 million. As Taiwanese pet owners become more aware of the health benefits of high-quality nutrition, their preference for premium pet food is projected to increase during the forecast period.
- To meet this growing demand, Taiwan relies heavily on pet food imports. In 2023, the country imported about USD 263 million worth of pet food. Thailand accounted for about 33% of these imports, valued at USD 87 million, according to the Thai government. The United States also plays a significant role as the leading supplier of premium pet food to Taiwan, exporting cat and dog food worth USD 38.3 million in 2023, a 5.3% increase compared to 2022. Taiwanese consumers generally perceive United States pet food products as high-quality, which helps justify their higher prices.
- Taiwan's pet food imports are projected to continue rising, driven by the growing pet population and the increasing demand for high-quality nutrition.
Understand The Key Trends Shaping This Market
Download PDF
Dry Pet Food Segment Dominates The Market
- The dry pet food segment's dominance in Taiwan is attributed to its convenience, extended shelf life, nutritional value, and the increasing trend of pet humanization. Dry kibble's popularity stems from its practicality for pet owners, as it can be left out for pets without spoiling, making it suitable for busy lifestyles. Its easy storage and transportability further enhance its appeal.
- Compared to wet or canned options, dry pet foods have a significantly longer shelf life, allowing for bulk purchases and reduced shopping frequency. This extended durability also minimizes food waste, making dry food a cost-effective choice for pet owners.
- Many dry pet food formulations offer essential nutrients, with proteins derived from seeds and grains. Some specialized dry foods provide additional benefits, such as dental care, appealing to health-conscious pet owners. For example, Mars Inc. offers Royal Canin dental care dry dog food, while Colgate Palmolive's Hill's Pet Nutrition brand provides Hill's Science Diet oral care dry dog food.
- Dogs are the primary consumers of dry pet food, favouring its crunchy texture. The increasing dog population in Taiwan significantly contributes to this segment's dominance. Between 2021 and 2023, the dog population grew by about 19%, reaching 1.48 million.
- Alternative dry pet food options, including dehydrated, air-dried, and baked varieties, as well as meal toppers, have gained popularity in Taiwan. These alternatives are preferred for their limited ingredients, higher nutrient density, and absence of added preservatives.
- The growing trend of pet humanization in Taiwan has led pet owners to seek high-quality, premium pet food products that align with their values and dietary preferences for their pets. Dry pet foods meet these preferences and are projected to maintain their strong market presence during the forecast period.
