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Taiwan Pet Food Market Size (2024 - 2029)

The Taiwan pet food market is experiencing significant growth, driven by increasing pet ownership and a shift towards commercial pet food products. This expansion is influenced by rising incomes and western cultural impacts, which elevate pets as symbols of affluence. The market's development is particularly pronounced in urban areas like Taipei and other central and southern cities, where marketing strategies play a crucial role. The trend of late marriages and single households further contributes to the market's expansion, with cat ownership rising due to the appeal of low-maintenance pets.

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Market Size of Taiwan Pet Food Industry

Taiwan Pet Food Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 0.79 Billion
Market Size (2029) USD 1.18 Billion
CAGR (2024 - 2029) 8.37 %
Market Concentration Low

Major Players

Taiwan Pet Food Market Major Players

*Disclaimer: Major Players sorted in no particular order

Taiwan Pet Food Market Analysis

The Taiwan Pet Food Market size is estimated at USD 0.79 billion in 2024, and is expected to reach USD 1.18 billion by 2029, growing at a CAGR of 8.37% during the forecast period (2024-2029).

  • Taiwan's pet food market has experienced consistent growth in recent years, driven by rising pet ownership among single-person households and young families. As of 2023, Taiwan's pet population reached 1.48 million dogs and 1.31 million cats, underscoring the increasing importance of pets in households. This trend has led to higher demand for premium pet food products. Common dog breeds include Poodles, Shih Tzus, Chihuahuas, and the native Formosan Mountain Dog, while popular cat breeds are domestic short-hair cats, Persian cats, and Scottish Folds. The growing pet population and the increasing focus on breed-specific care are key factors contributing to Taiwan's pet food market expansion.
  • A 2023 survey by the Taiwan Ministry of Agriculture indicated that 10.4% of Taiwanese households owned cats, a 3.8% increase from 2021. Dog ownership also rose to 13.8% of households, a 1.3% increase over the same period. This growth in pet ownership has been accompanied by increased awareness among Taiwanese consumers about pet health and nutrition, resulting in a shift towards premium and specialized pet food options. Major pet food brands include Whiskas, Royal Canin, Nutro, Greens, Hill's Science Diet, and Classic Pets.
  • The market has seen a rising demand for specialized pet food tailored to specific breeds, life stages, or dietary needs. As pet owners become more informed about their pet's nutritional requirements, they increasingly seek specialized food options to support overall health and well-being. This trend has created new opportunities for pet food manufacturers to develop targeted products for different pet segments. For example, Nu4Pet offers personalized pet nutrition with tailored diets developed by in-house nutritionists.
  • The Taiwan pet food market is projected to grow during the forecast period, driven by the increasing number of pet owners and rising demand for natural and specialized pet food options focused on pet health and nutrition.

Taiwan Pet Food Industry Segmentation

Pet food is animal feed that is commercially prepared and intended for consumption by pets. These are marketed specifically for pet animals and sold in pet stores, supermarkets, etc. The Taiwan pet food market is segmented by product type (dry pet food, wet pet food, veterinary diet, treats/snacks, and other product types), animal type (dog, cat, bird, and other animal types), ingredient type (animal-derived, plant-derived, cereals and cereal derivatives, and other ingredient types), and sales channel (specialized pet shops, internet sales, hypermarkets, and other sales channels). The report offers the market size and forecasts in terms of value (USD) for all the above segments.

Product Type
Dry Pet Food
Wet Pet Food
Veterinary Diet
Treats/Snacks
Other Product Types
Animal Type
Dog
Cat
Bird
Other Animal Types
Ingredient Type
Animal-derived
Plant-derived
Cereals and Cereal Derivatives
Other Ingredient Types
Sales Channel
Specialized Pet Shops
Internet Sales
Hypermarkets
Other Sales Channels
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Taiwan Pet Food Market Size Summary

The Taiwan pet food market is experiencing significant growth, driven by a cultural shift towards viewing pets as integral family members and symbols of affluence. This trend is particularly evident in the increasing preference for commercially produced pet food over traditional leftovers, as pet owners become more conscious of their pets' health and well-being. The market is characterized by a rising demand for high-quality and specialized pet products, reflecting the broader trend of pet humanization. Urban areas, especially Taipei, are central to this growth, with pet ownership expanding in other major cities like Taichung, Tainan, and Kaohsiung. The market's expansion is further supported by effective marketing strategies and promotional campaigns by manufacturers, which have successfully tapped into the growing pet ownership demographic.

The Taiwanese pet food industry is also seeing a shift towards premium and imported pet food products, with the United States and Thailand being significant suppliers. This preference for imported goods is fueled by the perception of higher quality, particularly for premium brands. The dry pet food segment is particularly popular due to its convenience and nutritional benefits, capturing a substantial portion of the market share. The market remains fragmented, with global players like Colgate Palmolive, Mars Inc., and Nestle Purina actively investing in product development and strategic collaborations to enhance their market presence. Recent developments, such as the establishment of a government department for pets, indicate a growing recognition of the pet industry’s importance, further supporting market growth.

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Taiwan Pet Food Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Rising Pet Ownership

      2. 1.2.2 Growing Demand for Premium and Specialized Pet Food

      3. 1.2.3 Increasing Pet Expenditure

    3. 1.3 Market Restraints

      1. 1.3.1 High Cost of Premium Pet Food

      2. 1.3.2 Strict Regulations and Standards

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Bargaining Power of Suppliers

      2. 1.4.2 Bargaining Power of Buyers

      3. 1.4.3 Threat of New Entrants

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Dry Pet Food

      2. 2.1.2 Wet Pet Food

      3. 2.1.3 Veterinary Diet

      4. 2.1.4 Treats/Snacks

      5. 2.1.5 Other Product Types

    2. 2.2 Animal Type

      1. 2.2.1 Dog

      2. 2.2.2 Cat

      3. 2.2.3 Bird

      4. 2.2.4 Other Animal Types

    3. 2.3 Ingredient Type

      1. 2.3.1 Animal-derived

      2. 2.3.2 Plant-derived

      3. 2.3.3 Cereals and Cereal Derivatives

      4. 2.3.4 Other Ingredient Types

    4. 2.4 Sales Channel

      1. 2.4.1 Specialized Pet Shops

      2. 2.4.2 Internet Sales

      3. 2.4.3 Hypermarkets

      4. 2.4.4 Other Sales Channels

Taiwan Pet Food Market Size FAQs

The Taiwan Pet Food Market size is expected to reach USD 0.79 billion in 2024 and grow at a CAGR of 8.37% to reach USD 1.18 billion by 2029.

In 2024, the Taiwan Pet Food Market size is expected to reach USD 0.79 billion.

Taiwan Pet Food Market Report Snapshots

Taiwan Pet Food Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)