Taiwan Pet Food Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 0.79 Billion |
| Market Size (2029) | USD 1.18 Billion |
| CAGR (2024 - 2029) | 8.37 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Taiwan Pet Food Market Analysis
The Taiwan Pet Food Market size is estimated at USD 0.79 billion in 2024, and is expected to reach USD 1.18 billion by 2029, growing at a CAGR of 8.37% during the forecast period (2024-2029).
- Taiwan's pet food market has experienced consistent growth in recent years, driven by rising pet ownership among single-person households and young families. As of 2023, Taiwan's pet population reached 1.48 million dogs and 1.31 million cats, underscoring the increasing importance of pets in households. This trend has led to higher demand for premium pet food products. Common dog breeds include Poodles, Shih Tzus, Chihuahuas, and the native Formosan Mountain Dog, while popular cat breeds are domestic short-hair cats, Persian cats, and Scottish Folds. The growing pet population and the increasing focus on breed-specific care are key factors contributing to Taiwan's pet food market expansion.
- A 2023 survey by the Taiwan Ministry of Agriculture indicated that 10.4% of Taiwanese households owned cats, a 3.8% increase from 2021. Dog ownership also rose to 13.8% of households, a 1.3% increase over the same period. This growth in pet ownership has been accompanied by increased awareness among Taiwanese consumers about pet health and nutrition, resulting in a shift towards premium and specialized pet food options. Major pet food brands include Whiskas, Royal Canin, Nutro, Greens, Hill's Science Diet, and Classic Pets.
- The market has seen a rising demand for specialized pet food tailored to specific breeds, life stages, or dietary needs. As pet owners become more informed about their pet's nutritional requirements, they increasingly seek specialized food options to support overall health and well-being. This trend has created new opportunities for pet food manufacturers to develop targeted products for different pet segments. For example, Nu4Pet offers personalized pet nutrition with tailored diets developed by in-house nutritionists.
- The Taiwan pet food market is projected to grow during the forecast period, driven by the increasing number of pet owners and rising demand for natural and specialized pet food options focused on pet health and nutrition.
Taiwan Pet Food Market Trends
Demand for Premium Quality Pet Food
- The pet food industry in Taiwan has experienced significant growth as pet owners increasingly view their animals as family members. This shift in perspective is driving demand for high-quality products that prioritize pet well-being, leading to an increased focus on specialized and nutritious pet food options.
- The rise in pet ownership, particularly among cat owners, has contributed to the growing demand for premium pet food in Taiwan. A survey by the Taiwan Ministry of Agriculture revealed that between 2021 and 2023, the pet dog population grew by approximately 19% to reach 1.4 million, while the pet cat population increased by 50% to 1.3 million. As Taiwanese pet owners become more aware of the health benefits of high-quality nutrition, their preference for premium pet food is projected to increase during the forecast period.
- To meet this growing demand, Taiwan relies heavily on pet food imports. In 2023, the country imported about USD 263 million worth of pet food. Thailand accounted for about 33% of these imports, valued at USD 87 million, according to the Thai government. The United States also plays a significant role as the leading supplier of premium pet food to Taiwan, exporting cat and dog food worth USD 38.3 million in 2023, a 5.3% increase compared to 2022. Taiwanese consumers generally perceive United States pet food products as high-quality, which helps justify their higher prices.
- Taiwan's pet food imports are projected to continue rising, driven by the growing pet population and the increasing demand for high-quality nutrition.
Dry Pet Food Segment Dominates The Market
- The dry pet food segment's dominance in Taiwan is attributed to its convenience, extended shelf life, nutritional value, and the increasing trend of pet humanization. Dry kibble's popularity stems from its practicality for pet owners, as it can be left out for pets without spoiling, making it suitable for busy lifestyles. Its easy storage and transportability further enhance its appeal.
- Compared to wet or canned options, dry pet foods have a significantly longer shelf life, allowing for bulk purchases and reduced shopping frequency. This extended durability also minimizes food waste, making dry food a cost-effective choice for pet owners.
- Many dry pet food formulations offer essential nutrients, with proteins derived from seeds and grains. Some specialized dry foods provide additional benefits, such as dental care, appealing to health-conscious pet owners. For example, Mars Inc. offers Royal Canin dental care dry dog food, while Colgate Palmolive's Hill's Pet Nutrition brand provides Hill's Science Diet oral care dry dog food.
- Dogs are the primary consumers of dry pet food, favouring its crunchy texture. The increasing dog population in Taiwan significantly contributes to this segment's dominance. Between 2021 and 2023, the dog population grew by about 19%, reaching 1.48 million.
- Alternative dry pet food options, including dehydrated, air-dried, and baked varieties, as well as meal toppers, have gained popularity in Taiwan. These alternatives are preferred for their limited ingredients, higher nutrient density, and absence of added preservatives.
- The growing trend of pet humanization in Taiwan has led pet owners to seek high-quality, premium pet food products that align with their values and dietary preferences for their pets. Dry pet foods meet these preferences and are projected to maintain their strong market presence during the forecast period.
Taiwan Pet Food Industry Overview
The Taiwanese pet food market is fragmented during the study period. Colgate Palmolive (Hill's Pet Nutrition), Mars Inc., Nestle Purina, etc., are some of the global players operating in the market. The key strategies companies adopt are investments in developing new products and collaborating with and acquiring other multinational companies. This factor is projected to increase their market shares and strengthen R&D activities.
Taiwan Pet Food Market Leaders
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Nestle SA (Purina)
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Mars Inc.
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The J.M. Smucker Company
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General Mills Inc.
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Colgate Palmolive (Hill's Pet Nutrition)
*Disclaimer: Major Players sorted in no particular order
Taiwan Pet Food Market News
- June 2024: TAKI, a Singapore-based pet food company, introduced TAKI Freeze-Dried Pet Treats to the Taiwan market. These premium treats are made with restaurant-grade ingredients. The product line features novel protein sources such as rabbit meat, crocodile meat, and Barramundi, making them suitable for pets with allergies or sensitivities.
- May 2024: GOMO PET FOOD, a brand under the Dachen Group, announced plans to expand its pet food manufacturing facility in Guantian, Taiwan. The expansion is projected to be completed by 2026. The new facility will focus on producing functional foods tailored to meet the specific nutritional needs of pets at various stages of growth.
- January 2022: Royal Canin, a Mars brand, has introduced new products targeting specific sensitivities in cats and dogs. These innovations include formulas designed to manage cats' insatiable appetites and help dogs stay calm during stressful situations, with proven results to support their well-being.
Taiwan Pet Food Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rising Pet Ownership
4.2.2 Growing Demand for Premium and Specialized Pet Food
4.2.3 Increasing Pet Expenditure
4.3 Market Restraints
4.3.1 High Cost of Premium Pet Food
4.3.2 Strict Regulations and Standards
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Dry Pet Food
5.1.2 Wet Pet Food
5.1.3 Veterinary Diet
5.1.4 Treats/Snacks
5.1.5 Other Product Types
5.2 Animal Type
5.2.1 Dog
5.2.2 Cat
5.2.3 Bird
5.2.4 Other Animal Types
5.3 Ingredient Type
5.3.1 Animal-derived
5.3.2 Plant-derived
5.3.3 Cereals and Cereal Derivatives
5.3.4 Other Ingredient Types
5.4 Sales Channel
5.4.1 Specialized Pet Shops
5.4.2 Internet Sales
5.4.3 Hypermarkets
5.4.4 Other Sales Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Inc.
6.3.2 Nestle (Purina)
6.3.3 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
6.3.4 Heristo Aktiengesellschaft
6.3.5 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
6.3.6 The J.M. Smucker Company
6.3.7 Schell & Kampeter Inc. (Diamond Pet Foods)
6.3.8 General Mills Inc.
6.3.9 Sunshine Mills Inc.
6.3.10 United Petfood (Debifu Pet Products Co. Ltd)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Taiwan Pet Food Industry Segmentation
Pet food is animal feed that is commercially prepared and intended for consumption by pets. These are marketed specifically for pet animals and sold in pet stores, supermarkets, etc. The Taiwan pet food market is segmented by product type (dry pet food, wet pet food, veterinary diet, treats/snacks, and other product types), animal type (dog, cat, bird, and other animal types), ingredient type (animal-derived, plant-derived, cereals and cereal derivatives, and other ingredient types), and sales channel (specialized pet shops, internet sales, hypermarkets, and other sales channels). The report offers the market size and forecasts in terms of value (USD) for all the above segments.
| Product Type | |
| Dry Pet Food | |
| Wet Pet Food | |
| Veterinary Diet | |
| Treats/Snacks | |
| Other Product Types |
| Animal Type | |
| Dog | |
| Cat | |
| Bird | |
| Other Animal Types |
| Ingredient Type | |
| Animal-derived | |
| Plant-derived | |
| Cereals and Cereal Derivatives | |
| Other Ingredient Types |
| Sales Channel | |
| Specialized Pet Shops | |
| Internet Sales | |
| Hypermarkets | |
| Other Sales Channels |
Taiwan Pet Food Market Research FAQs
How big is the Taiwan Pet Food Market?
The Taiwan Pet Food Market size is expected to reach USD 0.79 billion in 2024 and grow at a CAGR of 8.37% to reach USD 1.18 billion by 2029.
What is the current Taiwan Pet Food Market size?
In 2024, the Taiwan Pet Food Market size is expected to reach USD 0.79 billion.
Who are the key players in Taiwan Pet Food Market?
Nestle SA (Purina), Mars Inc., The J.M. Smucker Company, General Mills Inc. and Colgate Palmolive (Hill's Pet Nutrition) are the major companies operating in the Taiwan Pet Food Market.
What years does this Taiwan Pet Food Market cover, and what was the market size in 2023?
In 2023, the Taiwan Pet Food Market size was estimated at USD 0.72 billion. The report covers the Taiwan Pet Food Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Taiwan Pet Food Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Taiwan Pet Food Industry Report
Statistics for the 2024 Taiwan Pet Food market share, size and revenue growth rate, created by Mordor Intelligenceā¢ Industry Reports. Taiwan Pet Food analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Taiwan Pet Food Market Report Snapshots
