Tag Management System Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Global Tag Management Platform Market is segmented by Deployment Type (Cloud, On-premises), Application (Campaign Management, Content Management, Compliance Management), End-User (BFSI, Retail & E-commerce, Healthcare, Manufacturing), and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa) The market sizes and forecasts are provided in terms of value (USD million).

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Tag Management System Market Size

Tag Management System Market Summary
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Study Period 2019 - 2029
Market Size (2024) USD 1.62 Billion
Market Size (2029) USD 3.12 Billion
CAGR (2024 - 2029) 14.05 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Tag Management System Market Major Players

*Disclaimer: Major Players sorted in no particular order
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Tag Management System Market Analysis

The Tag Management System Market size is estimated at USD 1.62 billion in 2024, and is expected to reach USD 3.12 billion by 2029, growing at a CAGR of 14.05% during the forecast period (2024-2029).

The tag management system market is essential to track page views, events, remarketing lists, cross-domain tracking, and in-app analytics.TMSs provide simpler updates, less potential for site disruptions, and improved page loading performance.

  • The website is very important component of a company and it is used to collecting customer data which is very valuable for improving the customer experience and marketing strategies. The tag management system is a software which is used by marketers to manage, maintain, and implement tags in digital marketing. This is a system which is employed for managing the tags for webpages, videos and apps.
  • Social Media platforms such as Facebook, Twitter, and Instagram offer the chance to interact with a massive audience for business objectives. In 2022, more than 4.7 billion people worldwide used social media. 55% of people learn about brands from social media, and 79.7% make purchases based on online or social media advertisements. TMS is vital in tracking traffic and consumer behavior on social media platforms.
  • Moreover, substantial investment in the tag management system of emerging countries is driven by factors such as a major shift to digital transformation, an increased use of cloud computing and technological improvements among small and medium sized businesses; and ongoing modernisation of digital marketing techniques like search engine optimisation and social media promotion.
  • The market's expansion is anticipated to be hampered by the high initial cost of tag management services. However, this technology is a blessing for E-commerce players because it allows them to recognize and adapt to customer needs, increasing their online presence.
  • The COVID-19 pandemic hastened the trend of companies creating a web presence, and this trend is expected to continue in the future. Companies move to online commerce and remote working to reach a wider audience and stay competitive in today's digital market. Establishing a company's online business has been simpler than ever due to the wide availability of code-free website builders.

Tag Management System Market Trends

Tag Management Systems to Play a Significant Role in Retail and E-commerce Sector

  • Tag management systems help build better campaigns for e-commerce websites. Website optimization becomes easy with a TMS. Users expect websites to load quickly, especially on mobile devices. Although tags are essential for comprehending mobile users, they can make a mobile site load more slowly. The best tags for mobile sites can be used with the aid of a TMS.
  • The fashion industry is moving toward automatic product tagging, which replaces manual tagging of fashion products and categorizes and classifies product images based on their attributes using cutting-edge Artificial Intelligence (AI) algorithms.
  • Crazyegg, the online Tag tool, keeps track of where and what users click while they are surfing the website. It organizes visitor engagement and may even display the pages that visitors browse before leaving.
  • Tag management solutions are very helpful in recognizing the buyer's behavior. As per a study done by scholars, 40% of online consumer expenditures are the consequence of impulsive purchases.
Tag Management System Market - Share of Indian Fashion Market by Segment 2017-2023, in Percentage

North America is expected to Account for the Largest Market Size during the Forecast Period

  • Out of 1.13 billion websites globally, 82% of these are inactive. i.e., only 0.2 billion websites are functional and visited. In North America, 51.2% of web traffic comes from mobile devices. In 2022, there were 268 million online shoppers in the United States, which is anticipated to rise to about 285 million by 2025. The high internet penetration is encouraging the companies to expand their online presence, and Tag Management System is helping to manage these websites.
  • As North America region has already technologically advanced region and the penetration of web-based application, which is used to perform various tasks such as online shopping, education and banking is high, hence this region dominates the tag management system market globally. 
  • Microsoft partnered with an autonomous shopping tech startup AiFi, to launch a cloud service called Smart Store Analytics. This platform pulls store data from the AiFi platform to provide insights that let retail managers better adjust store layouts and inventory. The analytics platform tracks how much each customer spends on average, which products they interact with, and moves through aisles. The service also plots how long customers dwell in front of specific displays and the 'unit sales-to-shopper height' ratio to help dial in on optimal shelf placements.
  • The Win with AEP program was developed for Adobe's preferred partners encompassing North America, EMEA, and APAC. Twenty international consultancies and agencies participated in the process. DMPG participated in the Adobe "Win with AEP" competition and won the 'Best Hyper-Personalised Experience Award. This sets an example for other organizations to know how data should be linked across online and offline platforms to create customer profiles and offer major opportunities throughout each customer engagement.
Tag Management System Market - Growth Rate by Region

Tag Management System Industry Overview

Tag Mangement System Market is fragmented. The major players with a significant share of the market are concentrating on developing more effective tag management software and various solutions for increasing website traffic and expanding their customer bases across international markets by utilizing strategic collaborative initiatives to increase their market share and their profitability. Google Inc., Adobe Inc., Tealium Inc., Ensighten Inc., Qubit Digital Ltd., and Signal Group Inc. are some of the major players serving this industry.

In March 2023: Tapwow, one of the leading providers of cloud-based IoT software solutions, announced a new strategic partnership with Identiv, one of the global leaders in digital security and identification in the Internet of Things (IoT), to provide a set of comprehensive IoT solutions for smart packaging, including customer engagement, authentication, product diversion, and traceability. Tapwow’s DIRX2 smart packaging and connected products platform would enable Identiv to accelerate its tag management, content delivery, and analytics solutions. With support for NFC, QR codes and sensors in the same platform, brands would now choose which technology is best for their applications.

In August 2022: Landingi, the page builder integrated with Microsoft Tracking Tag, helps businesses record what customers do on their websites. E-commerce will benefit from increased sales, more conversion rate, and time-saving.

In January 2022: PCI product experts and North American Energy Markets Association (NAEMA) hosted a webinar to promote the e-Tag+ developed for e-commerce. Utah Municipal Power Agency (UMPA) is using the software and has automated its renewable resource workflows using e-Tag+

Tag Management System Market Leaders

  1. Google Inc.

  2. Adobe Inc.

  3. Tealium, Inc.

  4. Ensighten Inc.

  5. Qubit Digital Ltd.

*Disclaimer: Major Players sorted in no particular order

Tag Management System Market compegtive loog.jpg
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Tag Management System Market News

  • September 2023 : Atlan launched Tag Management, a new way for data teams to manage data access across the modern data stack. Tags are essential metadata that can be assigned to data assets to monitor sensitive data for discovery, compliance, and protection use cases. With the launch of Tag Management, Atlan enables bi-directional tag movement in and out of Atlan. This means data teams can start using Atlan as the control plane for tags, ensuring that data assets in Atlan are tagged and protected everywhere in the data ecosystem.
  • March 2022: Mouse Flow and Google Tag jointly developed Tag Management Software for E-commerce companies, where users can integrate the shopping cart value into a Mouseflow recording variable to monitor further the value of conversions and the possible loss of sales. This will enable the retailer to fix the problems that are costing money.

Tag Management System Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 User-friendly and Feature-packed Software

      2. 4.3.2 Better Customer Experience Deliverance

      3. 4.3.3 Ability to Build a Unified Ecosystem

    4. 4.4 Market Restraints

      1. 4.4.1 High Initial Fee for Tag Management Systems

    5. 4.5 Industry Value Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Deployment Type

      1. 5.1.1 Cloud

      2. 5.1.2 On-premises

    2. 5.2 By Application

      1. 5.2.1 Campaign Management

      2. 5.2.2 Content Management

      3. 5.2.3 Compliance Management

      4. 5.2.4 Other Applications

    3. 5.3 By End-User

      1. 5.3.1 BFSI

      2. 5.3.2 Retail & E-commerce

      3. 5.3.3 Healthcare

      4. 5.3.4 Manufacturing

      5. 5.3.5 Other End-Users

    4. 5.4 Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

      2. 5.4.2 Europe

        1. 5.4.2.1 United Kingdom

        2. 5.4.2.2 Germany

        3. 5.4.2.3 France

        4. 5.4.2.4 Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. 5.4.3.1 Japan

        2. 5.4.3.2 India

        3. 5.4.3.3 Rest of Asia-Pacific

      4. 5.4.4 Latin America

        1. 5.4.4.1 Mexico

        2. 5.4.4.2 Brazil

        3. 5.4.4.3 Rest of Latin America

      5. 5.4.5 Middle-East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Google Inc.

      2. 6.1.2 Adobe Inc.

      3. 6.1.3 Tealium, Inc.

      4. 6.1.4 Ensighten Inc.

      5. 6.1.5 Qubit Digital Ltd.

      6. 6.1.6 Signal Group Inc.

      7. 6.1.7 Hub'Scan Inc.

      8. 6.1.8 Piwik Pro Sp. z o.o.

      9. 6.1.9 OpenX Software Ltd.

      10. 6.1.10 Fjord Technologies S.A.S.

      11. 6.1.11 Oracle Corporation

      12. 6.1.12 Datalicious Pty Ltd.

      13. 6.1.13 IBM Corporation

      14. 6.1.14 Yottaa, Inc.

    2. *List Not Exhaustive

  7. 7. INVESTMENT ANALYSIS

  8. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Tag Management System Industry Segmentation

TAG is another name for data-gathering code that most digital providers now demand their clients put on their websites and mobile apps. Software that allows quick and easy updates of measurement codes and related code fragments collectively used in digital marketing is called Tag Management System (TMS). TMSs provide simpler updates, less potential for site disruptions, and improved page loading performance.

Tag management system market is segmented by deployment type (cloud, On-premises), application (campaign management, content management, compliance management), end-user (BFSI, retail & E-commerce, healthcare, manufacturing), and geography (North America (United States, Canada), Europe (United Kingdom, Germany, France, Rest of Europe), Asia-Pacific (Japan, India, Rest of Asia-Pacific), Latin America (Mexico, Brazil, Rest of Latin America), Middle-East & Africa)). The market sizes and forecasts are provided in terms of value (USD).

By Deployment Type
Cloud
On-premises
By Application
Campaign Management
Content Management
Compliance Management
Other Applications
By End-User
BFSI
Retail & E-commerce
Healthcare
Manufacturing
Other End-Users
Geography
North America
United States
Canada
Europe
United Kingdom
Germany
France
Rest of Europe
Asia-Pacific
Japan
India
Rest of Asia-Pacific
Latin America
Mexico
Brazil
Rest of Latin America
Middle-East & Africa
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Tag Management System Market Research FAQs

The Tag Management System Market size is expected to reach USD 1.62 billion in 2024 and grow at a CAGR of 14.05% to reach USD 3.12 billion by 2029.

In 2024, the Tag Management System Market size is expected to reach USD 1.62 billion.

Google Inc., Adobe Inc., Tealium, Inc., Ensighten Inc. and Qubit Digital Ltd. are the major companies operating in the Tag Management System Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Tag Management System Market.

In 2023, the Tag Management System Market size was estimated at USD 1.42 billion. The report covers the Tag Management System Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Tag Management System Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Tag Management System Industry Report

Statistics for the 2024 Tag Management System market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Tag Management System analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Tag Management System Market Report Snapshots

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Tag Management System Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)