Market Share of System of Insights Industry
The system of insights market is fragmented with the presence of many established players and continuous emerging companies offering similar solutions in the market. For gain in the market share, new entrants have been pitching new areas of applications, whereas the established players, along with new developments, have been actively making strategic mergers and acquisitions. Some of the recent developments are mentioned below.
- February 2020 - IBM Corporation has announced to partner with US-based digital entertainment, e-commerce, and media solutions provider - BUCKiTDREAM. This partnership is aimed at providing its products with IBM Watson's marketing for improved personalization brand engagement experienced for its customers. As part of this agreement, IBM will be analyzing customer data patterns, to get actionable insights to drive commerce conversions.
System of Insight Market Leaders
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IBM Corporation
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Oracle Corporation
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SAS Institute Inc.
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TIBCO Software Inc.
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GoodData Corporation
*Disclaimer: Major Players sorted in no particular order
