Market Trends of Syrup Industry
This section covers the major market trends shaping the Syrup Market according to our research experts:
Increasing Inclination Toward Organic/Natural Syrups
Increasingly, consumers are placing more value on food with functional benefits apart from taste, thereby increasing the demand for healthy, natural, and organic syrups. These organic food alternatives are positively impacting the market's growth.
Due to increasing health awareness and concerns regarding food sources, consumers are continuously focusing on food labels and preferring products with healthy and clean-labeled ingredients. This increasing label-conscious population has paved the way for natural and organic syrup manufacturers to enter the market, especially in developed markets.
The demand for organic and flavored syrups is increasing among consumers, encouraging manufacturers to introduce new flavored organic syrups. For instance, in August 2022, Singing Dog Vanilla launched an organic vanilla syrup in the US market. The company claims that the vanilla organic syrup will add pure and complex flavor to tea, lattes, iced coffee, and other beverage products.
North America Holds a Prominent Share in the Market
North America leads the overall market for syrups of all kinds, with the United States and Canada holding the largest market share in the region. This high share is due to the high rate of production and consumption in the region and the export of syrups worldwide. The consumers in the region prefer to have a variety of breakfast options, supporting the high demand for flavored syrups.
Consumers in the region prefer syrups with breakfast items and hot and cold beverages. Moreover, the increasing trend of using syrups as toppings in readily available snacking items has led to an upsurge in demand for syrups in the region.
Organic produce has been witnessing support among American consumers due to increasing concerns for well-being, health, and the environment. Thus, the North American market is leading innovation in organic syrups and natural sweeteners, with the United States and Canada at the forefront. Although organic products have fully entered mainstream channels and continue to gain traction with shoppers, the organic segment offers innovative opportunities across the market, which may drive growth during the forecast period. For instance, in May 2021, Nickel Dime Cocktail Syrups launched four new flavors of syrups in the US market. These syrups are prepared from natural ingredients and are alcohol- and gluten-free.
