Synthetic Monitoring Market - Growth, Trends, and Forecast (2019 - 2024)

The Synthetic Monitoring Market is segmented by Type (API Monitoring, Website Monitoring, and Mobile Applications Monitoring), End-user Vertical (BFSI, IT and Telecommunication, Retail, Government, Manufacturing and Automotive, and Military and Defense), and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:


Largest Market:

North America



Key Players:

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Market Overview

The synthetic monitoring market is expected to register a CAGR of over 18.27% during the forecast period (2019-2024). SLA (Service Level Management) is used in digitalization, cloud, and IoT, which are bringing a torrent of third-party service dependencies, such as SaaS, DNS, CDN, and even API, which is changing the nature of end-user experience monitor. Additionally, due to critical need to simulate users’ interactions with increasing complex digital services running on dynamic, distributed, and heterogeneous environments, the market is spurring for the rise of modern synthetic monitoring technology. This may remove the drawbacks of noise and false alerts too.

  • Implementation of SLA, where the SLA document lays down all relevant metrics, which describes the parameters of the work that are different points of measurement and their values. Tracking and monitoring are executed based on these parameters.
  • The value for each SLA parameter is agreed upon between the vendor and their clients, and if there is any deviation from the SLA, penalty rules are executed as agreed between both parties. 
  • Synthetic monitoring enables companies to scale these SLAs, by simulating the actual environment. This allows the vendors and the website owners to abide by and manage the agreements, respectively, which is a key driver for the market.
  • There is an increase in microservices, driving the development of applications that are expected to drive the market growth.
  • The need to deliver more functionality and reliability has been revolutionized. Containers (black boxes) gained prominence as the building blocks of microservices.
  • The speed, portability, and isolation of containers made it easy for developers to embrace a microservice model by leveraging a universal kernel-level instrumentation approach to see all application and container activity on anyone's hosts.

Scope of the Report

Synthetic monitoring tools enable an end-to-end view of a system's behavior. The major force driving this market is the growing need for monitoring and management of numerous complicated applications, with rising need for DevOps. In addition, the growing need for deployment of enterprise application on third-party platforms with enhanced monitoring solutions helps to boost the adoption of synthetic monitoring solutions.

By Type
API Monitoring
Website Monitoring
Mobile Application Monitoring
By End-user Vertical
IT and Telecommunication
Manufacturing and Automotive
Military and Defense
Other End-user Verticals
North America
Latin America
Middle East & Africa

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Key Market Trends

Mobile Application Monitoring to Stimulate the Market Growth

  • With the increasing adoption of mobile devices worldwide, there has been a subsequent rise in mobile device website traffic, which makes it important to make sure that a website loads quickly and displays information correctly. These factors are expected to drive the demand for mobile application synthetic monitoring.
  • Mobile monitoring saves time and reduces friction between teams, with no lengthy meetings, debates, or speculation on what needs to be investigated. It optimizes performance for web apps, responsive design, and mobile-enabled sites.
  • The most common use of mobile application monitoring is to automate testing for native, hybrid, or iOS and Android apps. These aid companies to create tests and run it on multiple devices, with different screen sizes and resolutions.
  • Combining synthetic monitoring with real devices is a great way to get a detailed view of the app performance, which is a key trend in the growth of the synthetic monitoring market.

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North America Accounted for a Significant Share

  • The market in North America is increasing, due to the critical need for pro-active monitoring of increasing complex applications and rising adoption of cloud-based application and DevOps application.
  • In North America, consumers are increasingly preferring online platform for varied services, even in the conventional markets, because of which, companies are focusing on improving their application management services.
  • In addition to this, owing to rise in DevOps, the region also marks a significant demand for SaaS-based applications. The United States is expected be the largest market for public cloud services, by the end of 2018, as the discrete manufacturing, professional services, and banking are investing heavily into cloud adoption.

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Competitive Landscape

The synthetic monitoring market is highly fragmented and the major players have used various strategies, such as new product launches, agreements, expansions, joint ventures, partnerships, acquisitions, and other strategies, to increase their footprints in this market. Most businesses across the whole spectrum combine at least two or three different tools to monitor and run their IT infrastructure. The tools are usually available in three distribution models, such as SaaS, open-source software, and closed source solutions. Key players are CA Technologies, Dynatrace LLC, SmartBear Software, etc. Recent developments in the market are -

  • September 2018 - Swisscom and CA Technologies partnered to launch an innovative open banking hub. They partnered to create a secure interface that connects financial institutions with third parties, including fintech startup companies.

Major Players

  1. CA Technologies
  2. Dynatrace LLC
  3. SmartBear Software
  4. HP Enterprise
  5. Dell Technologies

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Implementation of SLA for Monitoring

      2. 4.3.2 Increase in Microservices for More Functionality and Reliability

    4. 4.4 Market Restraints

      1. 4.4.1 No Real-time Monitoring for End Users

    5. 4.5 Value Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry



    1. 6.1 By Type

      1. 6.1.1 API Monitoring

      2. 6.1.2 Website Monitoring

      3. 6.1.3 Mobile Application Monitoring

    2. 6.2 By End-user Vertical

      1. 6.2.1 BFSI

      2. 6.2.2 IT and Telecommunication

      3. 6.2.3 Retail

      4. 6.2.4 Government

      5. 6.2.5 Manufacturing and Automotive

      6. 6.2.6 Military and Defense

      7. 6.2.7 Other End-user Verticals

    3. 6.3 Geography

      1. 6.3.1 North America

      2. 6.3.2 Europe

      3. 6.3.3 Asia-Pacific

      4. 6.3.4 Latin America

      5. 6.3.5 Middle East & Africa


    1. 7.1 Company Profiles

      1. 7.1.1 CA Technologies

      2. 7.1.2 Dynatrace LLC

      3. 7.1.3 SmartBear Software

      4. 7.1.4 HP Enterprise

      5. 7.1.5 Dell Technologies

      6. 7.1.6 BMC Software Inc.

      7. 7.1.7 Oracle Corporation

      8. 7.1.8 IBM Corporation

      9. 7.1.9 Rigor Inc.

      10. 7.1.10 SolarWinds Inc.

      11. 7.1.11 Bitbar

      12. 7.1.12 AppDynamics (Cisco)

      13. 7.1.13 New Relic Inc.

      14. 7.1.14 Apica AB

      15. 7.1.15 Monitis Inc.

    2. *List Not Exhaustive


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