Switzerland Haircare Market Size (2024 - 2029)

Switzerland Hair Care Market Analysis

Switzerland haircare market is projected to reach USD 0.32 billion by 2025 growing at a CAGR of -1.22% during the forecast period.

• The Swiss hair care markets will be driven by masstige products – products which are affordable, but which also provide high value-added benefits. Swiss personal care is advanced, with users well involved in the usage: they are knowledgeable about the ingredients and their effects. Thus, a high level of awareness about the harmful ingredients in shampoos, conditioners, other relaxants, serums, sprays, and gels are considered not safe for usage by the Swiss population.
• Switzerland is also one of the countries that have committed to banning animal testing for cosmetics, which has led to a rise in the operational costs incurred by the manufacturers and labs. However, this regulation is likely to help brands create value among consumers, like in the case of brands, for instance, The Body Shop.

Switzerland Hair Care Industry Segmentation

Hair care comprises of five types of products which includes Colorants, hair spray, conditioner, styling gel, hair oil, shampoo, mousses, serums, glazes, root touch up products, and accessories. The distribution channels include direct selling, hypermarket and retail chain, specialty store, e-commerce, salon, pharmacy, and other small scale stores, etc. Hair sprays consist of various hair care products in sprays and mist formats, such as dry shampoos, organic detanglers, protective and styling serums, and volumizing products. Furthermore, with men in the country becoming more conscious about their hairstyles, they have been increasingly relying on hairsprays. Moreover, a majority of the male population in the country uses hairspray products, for a lighter and natural look, while delivering a trending hairstyle.