Switzerland Haircare Market - Growth, Trends and Forecast (2019 - 2024)

Switzerland haircare market is segmented by Product Type as Colorants, Hair Spray, Styling Gel, Hair Oil, Shampoos and Conditioners, Other Products; Distribution Channel.

Market Snapshot

Study Period:


Base Year:


Key Players:

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Market Overview

The Switzerland haircare market is forecasted to reach USD 0.32 billion by 2024 growing at a CAGR of -1.22%during the forecast period (2019 - 2024).

  • The Swiss hair care markets will be driven by masstige products – products which are affordable, but which also provide high value-added benefits. Swiss personal care is advanced, with users well involved in the usage: they are knowledgeable about the ingredients and their effects. Thus, a high level of awareness about the harmful ingredients in shampoos, conditioners, other relaxants, serums, sprays, and gels are considered not safe for usage by the Swiss population.
  • Switzerland is also one of the countries that have committed to banning animal testing for cosmetics, which has led to a rise in the operational costs incurred by the manufacturers and labs. However, this regulation is likely to help brands create value among consumers, like in the case of brands, for instance, The Body Shop.

Scope of the Report

Hair care comprises of five types of products which includes Colorants, hair spray, conditioner, styling gel, hair oil, shampoo, mousses, serums, glazes, root touch up products, and accessories. The distribution channels include direct selling, hypermarket and retail chain, specialty store, e-commerce, salon, pharmacy, and other small scale stores, etc. Hair sprays consist of various hair care products in sprays and mist formats, such as dry shampoos, organic detanglers, protective and styling serums, and volumizing products. Furthermore, with men in the country becoming more conscious about their hairstyles, they have been increasingly relying on hairsprays. Moreover, a majority of the male population in the country uses hairspray products, for a lighter and natural look, while delivering a trending hairstyle.

By Product
Hair Spray
Styling Gel
Hair Oil
Shampoos and Conditioners
Other Products
By Distribution Channel
Speciality Stores
Departmental Stores
Company Profiles
Oriflame Holding AG
Beiersdorf (Switzerland) GmbH
Procter & Gamble Switzerland Sarl
Henkel & Cie AG
Yves Rocher (Sussie) SA
Avon Products Inc.
Estee Lauder Companies Inc.
Kao Corporation

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Key Market Trends

Shampoo and Conditioner Remains the Fastest Growing Segment

Shampoo and Conditioner generated the maximum revenue, and is forecasted to remain dominant throughout the analysis period, as shampoo is used for cleansing hair by removing unwanted particles. Many ingredients are used in shampoo formulation to maximize qualities, like ease of rinsing, pleasing foam, minimum skin and eye irritation, good fragrance, and affordable level of pricing. On the other hand, conditioners are designed to improve hair manageability, decrease hair static electricity, and add luster. They are used in several ways, depending upon the state of hair and requirement of the individual. In addition, the introduction of innovative products, such as herbal shampoos are anticipated to boost the growth of the shampoo market. Also, the trend of using different types of shampoos for different hair-related problems may give a fillip to the market of shampoos.   


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Hypermarkets/Supermarkets Are One of The Primary Distribution Channels for Hair Care Market

Hypermarkets and retail chains are one of the primary distribution channels for cosmetic products, including hair care, owing to the high choice they present to consumers. Hypermarkets are chained or independent retail outlets, with a selling space of over 2,500 square meters and have a primary focus on selling food/beverages/tobacco and other groceries. Additionally, the entry price for hypermarkets has been increasing for many years, which is compelling manufacturers and industry players to offer quality products and build customer rapport. Moreover, companies from leading players to new entrants, get a chance to showcase their products and reach broader audiences. The competition for counter space in departmental stores is increasing at a rapid pace, due to which, small value brands are forced to opt out.


Competitive Landscape

Oriflame Holding AG, L'Oreal Suisse SA, Kao Corporation, Beiersdorf (Switzerland) GmbH, Procter & Gamble Switzerland Sarl, Henkel & Cie AG, Yves Rocher (Sussie) SA, Avon Products Inc., Estée Lauder Companies Inc., and Unilever Schweiz GmbH are the leading players in the Hair care Market.

L'Oreal has chosen a unique strategy of universalization, which means globalization that captures and respects differences in desires, needs, and traditions. L'Oreal is driven by this vision to offer tailor-made beauty, and to meet the aspirations of consumers worldwide.

Major Players

  1. Oriflame Holding AG
  2. L'Oreal Suisse SA
  3. Kao Corporation
  4. Beiersdorf (Switzerland) GmbH
  5. Procter & Gamble Switzerland Sarl

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product

      1. 5.1.1 Colorants

      2. 5.1.2 Hair Spray

      3. 5.1.3 Styling Gel

      4. 5.1.4 Hair Oil

      5. 5.1.5 Shampoos and Conditioners

      6. 5.1.6 Other Products

    2. 5.2 By Distribution Channel

      1. 5.2.1 E-Commerce

      2. 5.2.2 Hypermarkets/Supermarkets

      3. 5.2.3 Speciality Stores

      4. 5.2.4 Pharmacies

      5. 5.2.5 Salons

      6. 5.2.6 Departmental Stores

    3. 5.3 Company Profiles

      1. 5.3.1 Oriflame Holding AG

      2. 5.3.2 Beiersdorf (Switzerland) GmbH

      3. 5.3.3 Procter & Gamble Switzerland Sarl

      4. 5.3.4 Henkel & Cie AG

      5. 5.3.5 Yves Rocher (Sussie) SA

      6. 5.3.6 Avon Products Inc.

      7. 5.3.7 Estee Lauder Companies Inc.

      8. 5.3.8 Kao Corporation

    4. *List Not Exhaustive

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