Market Share of Switzerland Cosmetics Industry
The market studied is highly competitive in nature. This is due to the presence of domestic and international players in this sector. The Swiss cosmetics market is strongly dominated by foreign players such as the L'Oreal Group, Avon Products Inc., Estée Lauder Companies Inc., Shiseido Co. Ltd, Dior, Yves Rocher International, and Oriflame Holding AG. Key players are majorly focusing on product development and product innovation to meet the consumer's needs by offering the product in high quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy. The strategy to follow mergers and acquisitions by these top players is to sustain and secure a leading position in the industry. This will enable the companies to maintain dominance over other players, and the companies can remain a strong competition for other players in the market.
Switzerland Cosmetics Market Leaders
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L’Oréal S.A.
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Shiseido Co. Ltd
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Estée Lauder Inc.
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Oriflame Holding AG
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Unilever
*Disclaimer: Major Players sorted in no particular order
