Market Size of Swimwear Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 26.60 Billion |
| Market Size (2029) | USD 36.22 Billion |
| CAGR (2024 - 2029) | 6.37 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Asia Pacific |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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Swimwear Market Analysis
The Swimwear Market size is estimated at USD 13.25 billion in 2024, and is expected to reach USD 15.35 billion by 2029, growing at a CAGR of 2.98% during the forecast period (2024-2029).
- With changing fashion trends, design, trend, and fabric comfort significantly drive the market. Manufacturers and designers focus on the comfort level of swimwear, as it dramatically impacts consumer purchase decisions. The popularity of value-added features, such as trendy prints and convenient cuts, further drives the market.
- Due to product innovations and advancing technologies, such as incorporating neoprene fiber to develop fabrics that improve their elasticity and efficacy, the swimwear market is expected to witness high sales in the coming years. For instance, in March 2022, The brand Skims collaborated with Italian fashion house Fendi to release a unique collection, which featured a Fendi x Skims ready-to-wear collection, including swimsuits, form-fitting dresses, and tops, with prices starting at USD 950.
- The number of swimwear retail outlets opening worldwide significantly boosts overall swimwear sales. Saltwater Collective and Minnow Bathers are leading players in the swimwear market in regions like Canada, and they continue to strengthen their value share by expanding their footprint across the country. Other well-known swimwear outlets in the country are Londre, Knix, and Decathlon.
Swimwear Industry Segmentation
A swimwear is a piece of clothing worn during water-based activities or sports, such as swimming or sunbathing.
The swimwear market is segmented by type, distribution channel, and geography. By product type, the market is segmented into women's swimwear, men's swimwear and goggles and swim caps. By distribution channel, the market is segmented into online stores and offline stores. The study also provides an analysis of the swimwear market in emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa.
For each segment, the market sizing and forecast have been done on the basis of value (in USD).
| Type | |
| Women's Swimwear | |
| Men's Swimwear | |
| Goggles and Swim Caps |
| Distribution Channel | |
| Online Stores | |
| Offline Stores |
| Geography | |||||||||
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Swimwear Market Size Summary
The swimwear market is poised for steady growth over the forecast period, driven by evolving fashion trends and the increasing importance of comfort in swimwear design. Manufacturers are focusing on innovative materials and features, such as neoprene fibers, to enhance the elasticity and functionality of swimwear. The market is further bolstered by the expansion of retail outlets globally and the influence of social media platforms, which have become pivotal in promoting swimwear brands through engaging visual content and user-generated posts. The rise in health-conscious activities and international sports events has also contributed to the growing demand for swimwear, as more individuals engage in fitness and water sports.
Regionally, the Asia-Pacific area is expected to experience significant growth, with countries like China and India showing promising demand due to their fast-developing economies and increasing interest in water sports. The market's expansion is supported by government and non-profit investments in swimming infrastructure, as well as a growing preference for swimming as a leisure activity. Major players in the market are adopting strategies such as product innovation and sustainability to attract brand-conscious consumers. Companies like Pentland Group PLC, Arena SpA, Adidas AG, Puma SE, and Nike Inc. are actively enhancing their product offerings and expanding their market presence to maintain a competitive edge.
Swimwear Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Enhanced Participation In Water Sports
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1.1.2 Popularity Of Beach Culture And Adventure Tourism
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1.2 Market Restraints
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1.2.1 Presence of counterfeit products
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Type
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2.1.1 Women's Swimwear
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2.1.2 Men's Swimwear
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2.1.3 Goggles and Swim Caps
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2.2 Distribution Channel
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2.2.1 Online Stores
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2.2.2 Offline Stores
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 South Africa
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2.3.5.2 United Arab Emirates
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2.3.5.3 Rest of Middle-East and Africa
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Swimwear Market Size FAQs
How big is the Swimwear Market?
The Swimwear Market size is expected to reach USD 26.60 billion in 2024 and grow at a CAGR of 6.37% to reach USD 36.22 billion by 2029.
What is the current Swimwear Market size?
In 2024, the Swimwear Market size is expected to reach USD 26.60 billion.
