Swimwear Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Swimwear Market is segmented by Product Type (Women's Swimwear, Men's Swimwear, Goggles and Swim Caps), By Distribution Channel ( Online Stores and Offline Stores), and Geography.

Market Snapshot

swimwear-market-industry_Market Summary
Study Period:

2016 - 2026

Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


6.3 %

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Market Overview

Global Swimwear Market is expected to register a CAGR of 6.3% during the forecast period, (2019-2024).

  • Swimwear manufacturers and designers focus on the comfort level of swimwear, as it has a high impact on the consumer's purchase decision. Popularity of value-added features, such as trendy prints and convenient cuts, is driving the market growth.
  • Due to the rise in product innovations and advancing technologies, such as incorporation of neoprene fiber to develop fabrics that improve their elasticity and efficacy, the swimwear market is expected to witness high sales in the coming years.


Scope of the Report

The global swimwear market is segmented by product type such as women's swimwear, men's swimwear, goggles and swim caps. On the basis of distribution channel such as online stores and offline stores. Moreover, the study provides an analysis of the swimwear market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Type
Women's Swimwear
Men's Swimwear
Goggles and Swim Caps
By Distribution Channel
Online Stores
Offline Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Growing demand of swimming as a sport

Since 2004, swimming in the United States has experienced a notable bump in participation each year, following the Summer Olympics. According to outdoor foundation, there has been a 4% increase in the number of people who swim in the US, from 2014 to 2015. High school and club participation have seen steady growth over time, but perhaps most importantly, the ability to swim has been increasing. In 2017, the USA Swimming Foundation announced a 5-10% increase in swimming ability among children in the United States.
Swimwear Market1

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Asia-Pacific region to witness significant growth

Asia-Pacific region is expected to experience a higher growth rate than the other regions in the next five years. Fast-developing economies, like India and China, show great potential, in terms of demand for swimwear. In Australia, according to the National Sports Participation report, swimming was the most common outdoor activity, in 2014. Nearly 50% of children, aged 6-13, and 10% of individuals, aged 14 and above, participate regularly in swimming activities. Also, increasing expenditure on lifestyle goods, coupled with an increasing preference for swimming as a leisure and recreational activity, are driving the growth of the swimwear market in the Asia Pacific region.

Swimwear Market2

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Competitive Landscape

Some of the major companies in the swimwear market Diana Sport., American Apparel, Inc., Arena Italia S.p.A., NoZONE Clothing Limited, La Perla Group, O'Neill, Inc., PARAH S.p.A, Perry Ellis International, Inc., Jantzen Apparel LLC, PVH Corp, Quiksilver, Inc, and Seaspray Swimwear., among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Women's Swimwear

      2. 5.1.2 Men's Swimwear

      3. 5.1.3 Goggles and Swim Caps

    2. 5.2 By Distribution Channel

      1. 5.2.1 Online Stores

      2. 5.2.2 Offline Stores

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Pentland Group PLC

      2. 6.4.2 Hosa International Ltd

      3. 6.4.3 Wacoal holdings Corporation

      4. 6.4.4 Nike Inc.

      5. 6.4.5 Perry Ellis International Inc.

      6. 6.4.6 Swimwear Anywhere Inc.

      7. 6.4.7 Arena SpA

      8. 6.4.8 La Jolla Group

      9. 6.4.9 LA Perla Group

      10. 6.4.10 TYR Sport Inc.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Swimwear Market market is studied from 2016 - 2026.

The Swimwear Market is growing at a CAGR of 6.3% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

  • American Apparel, Inc
  • Arena Italia
  • NoZONE Clothing Limited.
  • La Perla Group
  • O'Neill, Inc

Are the major companies operating in Swimwear Market.

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