Market Trends of Sweden Kitchen Appliances Industry
Premiumization And Increasing Sales Of Small Kitchen Appliances is Driving the Market
Swedish consumers are increasingly looking for premiumization in small kitchen appliances. Premiumization has mainly been the key characteristic of an affluent and ageing consumer base. Sweden's kitchen appliance market boasts a robust market, buoyed by population growth, urbanization, rising household incomes, and evolving consumer lifestyles. Swedish buyers prioritize resilient, feature-rich appliances that emphasize energy efficiency. The sector encompasses diverse product segments, addressing various kitchen needs. Notable categories span from refrigerators, ovens, and dishwashers to blenders, coffee makers, and toasters. Swedish consumers place a premium on sustainability, energy efficiency, and the hallmark Scandinavian design. They increasingly seek appliances with eco-friendly attributes, like energy ratings, water-saving functions, and materials from sustainable or recycled sources. Simplicity, functionality, and minimalism, hallmarks of Scandinavian design, further shape their preferences. The Swedish kitchen appliances market is fiercely competitive, witnessing a tussle between domestic players like Electrolux, Husqvarna, and OBH Nordica, and global giants like Bosch, Siemens, and Miele. This competition hinges on factors like product quality, design, innovation, pricing, and brand reputation.
Increasing Internet Retail Sales Of Kitchen Appliance is Fueling the Market
While store-based retailers control the bulk of volume sales in kitchen appliances, internet retailing continues to make year-on-year profits. This is leading store-based retailers to increasingly embrace the opportunities offered by internet retailing rather than viewing it as a threat. Hence, e-commerce remains the primary focus of most retailers, with players investing in introducing, updating, and improving their online platforms.
Kitchen appliances are a segment of household appliances, as are small appliances. Over the period, the online revenue share of household appliances in Sweden increased to 53.9% of total sales in the previous year. Similarly, small appliances observed an increase in online sales.
