Market Size of Sweden Hair Care Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 2.81 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Sweden Hair Care Market Analysis
Sweden's Hair Care Market is anticipated to witness a CAGR of 2.81% over the next five years.
Consumers in the country are becoming conscious of their hair health as hair problems like hair loss, grey hair, dandruff, and other problems are increasing in the country. Consumer demand for sustainable and good-quality hair care products is increasing. As every person has a different hair type, the demand for personalized hair care products is also increasing in the country. Owing to this, market players and salon professionals are launching new personalized hair care products. In September 2021, Drunk Elephant, a Shiseido Company Limited brand, expanded its distribution channels by introducing its product lines to ultra beauty stores online and offline. The product line includes a skincare range, along with Cocomino Glossing Shampoo, Cocomino Marula Cream Conditioner, and Wild Marula Tangle Spray.
Additionally, the market players are launching and promoting their products through different social media platforms like YouTube, Instagram, Facebook, and many more due to which gen Z and Millennials in the country are being attracted to the products. According to StatCounter data from 2021, 78.93% of people in Sweden use Facebook and 6.08% of people use Instagram. In Addition to this, traditional advertising through television, magazines, and posters is also driving the market growth. In 2021, Loreal SA spent USD 11.32 billion on advertising. Over the medium term, demand for hair care products is expected to increase owing to increasing demand for organic and natural hair care products and rising hair problems in the country.
Sweden Hair Care Industry Segmentation
Hair care products are those which help in keeping the hair healthy and strong. Sweden's hair care market is segmented by type into shampoo, conditioner, hair oil and serum, and others. The market is also segmented by distribution channel into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other distribution channels. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Type | |
| Shampoo | |
| Conditioner | |
| Hair Oil and Serum | |
| Others |
| Distribution Channel | |
| Supermarket/Hypermarket | |
| Convenience Stores | |
| Specialty Stores | |
| Online Stores | |
| Other Distribution Channels |
Sweden Hair Care Market Size Summary
The Sweden Hair Care Market is experiencing a notable shift as consumers become increasingly aware of hair health issues such as hair loss, grey hair, and dandruff. This growing consciousness is driving demand for sustainable, high-quality, and personalized hair care products. Market players are responding by launching new products tailored to individual hair types and concerns. The influence of social media platforms like Facebook and Instagram, along with traditional advertising, is significant in attracting younger consumers, particularly Gen Z and Millennials. The market is also seeing a rise in demand for organic and natural products, as consumers seek alternatives to chemical-laden options that can cause hair damage due to pollution and environmental changes. This trend is prompting companies to innovate and expand their product offerings, focusing on the benefits of maintaining scalp balance and strengthening hair.
The market landscape in Sweden is characterized by a mix of global and domestic players, with prominent companies such as L'Oréal S.A., Unilever PLC, Beiersdorf AG, Henkel AG & Co KGaA, and Procter and Gamble Company leading the charge. These companies are actively developing and promoting products with natural and sustainable ingredients to meet the evolving consumer preferences. The introduction of personalized and environmentally friendly products, such as shampoo bars and B2B2C personalized hair care brands, highlights the industry's commitment to innovation. Partnerships and mergers, like those between Estée Lauder Companies and Balmain, are further driving market growth by expanding product lines and reaching affluent consumers. As the demand for dermatologically tested and organic products continues to rise, the market is poised for steady growth, reflecting broader trends in consumer awareness and preference for natural solutions.
Sweden Hair Care Market Size - Table of Contents
-
1. MARKET DYNAMICS
-
1.1 Market Drivers
-
1.2 Market Restraints
-
1.3 Porter's Five Forces Analysis
-
1.3.1 Threat of New Entrants
-
1.3.2 Bargaining Power of Buyers/Consumers
-
1.3.3 Bargaining Power of Suppliers
-
1.3.4 Threat of Substitute Products
-
1.3.5 Intensity of Competitive Rivalry
-
-
-
2. MARKET SEGMENTATION
-
2.1 Type
-
2.1.1 Shampoo
-
2.1.2 Conditioner
-
2.1.3 Hair Oil and Serum
-
2.1.4 Others
-
-
2.2 Distribution Channel
-
2.2.1 Supermarket/Hypermarket
-
2.2.2 Convenience Stores
-
2.2.3 Specialty Stores
-
2.2.4 Online Stores
-
2.2.5 Other Distribution Channels
-
-
Sweden Hair Care Market Size FAQs
What is the current Sweden Hair Care Market size?
The Sweden Hair Care Market is projected to register a CAGR of 2.81% during the forecast period (2024-2029)
Who are the key players in Sweden Hair Care Market?
L'Oréal S.A., Unilever PLC, Beiersdorf AG, Henkel AG & Co KGaA and Procter and Gamble Company are the major companies operating in the Sweden Hair Care Market.
