Market Share of Sweden Cosmetics Products Industry
The Sweden cosmetics products market is highly fragmented due to the presence of local and international layers. Key players in the market include L'Oreal S.A, The Estée Lauder Companies Inc., Shiseido Co. Ltd, Kao Corporation, and Oriflame Holding AG, among others. Product innovation remains the most adopted strategy among the players in the country. Market players are focusing on expanding their product portfolio to increase their customer base. They are focusing on acquisitions to consolidate their position in the market.
Sweden Cosmetic Products Market Leaders
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L'Oreal S.A.
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Shiseido Co. Ltd
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Estee Lauder Companies Inc
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Kao Corporation
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Oriflame Holding AG
*Disclaimer: Major Players sorted in no particular order
