Sustainable Packaging Market Growth - Industry Analysis, Size & Forecast Report (2025 - 2030)

The Report Covers Sustainable Packaging Industry Trends and Companies. The Sustainable Packaging Market is Segmented by Process (Reusable Packaging, Degradable Packaging, and Recycled Packaging), Material Type (Glass, Plastic, Metal, and Paper), End User (Pharmaceutical and Healthcare, Cosmetics and Personal Care, Food and Beverage, and Other End Users), and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for the Above Segments.

Sustainable Packaging Market Size

Sustainable Packaging Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 315.16 Billion
Market Size (2030) USD 456.04 Billion
CAGR (2025 - 2030) 7.67 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Sustainable Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Sustainable Packaging Market with other markets in Packaging Industry

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Sustainable Packaging Market Analysis

The Sustainable Packaging Market size is estimated at USD 315.16 billion in 2025, and is expected to reach USD 456.04 billion by 2030, at a CAGR of 7.67% during the forecast period (2025-2030).

The sustainable packaging industry is experiencing a fundamental shift toward circular economy principles, driven by increasing environmental concerns and regulatory pressures worldwide. Major industry players are reimagining their packaging solutions through innovative material science and design approaches to address the growing environmental crisis. According to Ocean Conservancy data, approximately 8 million metric tonnes of plastic enter the oceans annually, adding to an estimated 150 million metric tonnes already present in global waters. This alarming situation has catalyzed unprecedented collaboration between material scientists, manufacturers, and brands to develop more eco-friendly packaging solutions.


The industry is witnessing a significant transformation in material preferences, with paper-based packaging emerging as a leading sustainable alternative. Recent studies indicate that recycled paper generates 74% less air pollution and uses 50% less water compared to virgin paper production, making it an increasingly attractive option for manufacturers and brands. This shift is further supported by consumer sentiment, with research showing that 62% of European consumers perceive paper and cardboard packaging as more environmentally friendly packaging alternatives. The industry's focus on paper-based solutions has sparked innovations in barrier coatings and structural design to ensure functionality matches sustainability.


Technological advancements in biodegradable materials and smart packaging solutions are reshaping the sustainable packaging industry landscape. Companies are investing in research and development to create new materials that maintain product integrity while ensuring end-of-life biodegradability. The industry has seen breakthrough developments in biopolymers, plant-based materials, and composite solutions that combine sustainability with high performance. These innovations are gaining traction across various sectors, with over 40% of companies planning to implement new materials and sustainable strategies within the next five years.


Supply chain optimization and manufacturing efficiency have become critical focus areas for green packaging initiatives. Companies are implementing advanced recycling technologies and developing closed-loop systems to maximize resource efficiency and minimize waste. The industry is seeing increased adoption of mono-material solutions and design-for-recycling principles to improve recyclability rates. This transformation is supported by consumer behavior shifts, with recent studies indicating that 70% of surveyed consumers are actively taking steps to reduce their use of plastic packaging. These changes are driving manufacturers to invest in new production technologies and supply chain solutions that can support more sustainable packaging formats while maintaining operational efficiency.

Segment Analysis: By Process

Recycled Packaging Segment in Sustainable Packaging Market

Recycled packaging dominates the sustainable packaging market, accounting for approximately 73% of the total market share in 2024. This significant market position is driven by increasing adoption across various industries, including food and beverage, personal care, and e-commerce sectors. Major companies like Coca-Cola, PepsiCo, and Unilever have made substantial commitments to increase their usage of recycled content in their packaging solutions. The segment's growth is further supported by enhanced recycling infrastructure, technological advancements in recycling processes, and stringent government regulations promoting the use of recycled materials. Paper-based recycled packaging, in particular, has gained substantial traction due to its high recyclability rate and consumer preference for eco-friendly alternatives. The integration of circular packaging principles is also contributing to the segment's expansion.

Market Analysis of Sustainable Packaging Market: Chart for By Process

Degradable Packaging Segment in Sustainable Packaging Market

The degradable packaging segment is emerging as the fastest-growing category in the sustainable packaging market, projected to grow at approximately 12% during 2024-2029. This remarkable growth is primarily driven by increasing consumer awareness about environmental issues and the rising demand for biodegradable packaging solutions. The segment is witnessing significant innovations in material development, including new biodegradable polymers and plant-based alternatives. Major retailers and brands are increasingly incorporating degradable packaging solutions into their sustainability strategies, particularly in the food service and personal care industries. The segment's growth is further supported by advancing technologies in biodegradable materials and increasing investments in research and development of new sustainable solutions, including bioplastic packaging.

Remaining Segments in Process-Based Segmentation

The reusable packaging segment represents a crucial component of the sustainable packaging market, offering durable and multiple-use solutions across various industries. This segment has gained significant traction in the beverage industry through returnable bottle systems and in the industrial sector through reusable containers and pallets. The segment's growth is driven by increasing adoption of circular economy principles and the long-term cost benefits associated with reusable packaging solutions. Companies are increasingly implementing reusable packaging systems in their supply chains, particularly in business-to-business applications, contributing to reduced waste and improved environmental sustainability.

Segment Analysis: By Material Type

Paper Segment in Sustainable Packaging Market

Paper packaging dominates the sustainable packaging market, commanding approximately 46% market share in 2024. This significant market position is driven by increasing consumer preference for recyclable and eco-friendly materials, particularly in the e-commerce and food service sectors. Paper packaging products, including corrugated boxes, paper bags, pouches, and cartons, are experiencing robust demand due to their biodegradable nature and excellent recyclability properties. Major retailers and brands are actively transitioning from plastic to paper-based packaging solutions, with companies like Tetra Pak and Smurfit Kappa introducing innovative paper-based alternatives for various applications. The segment's growth is further supported by technological advancements in coating technologies that enhance paper packaging's durability and barrier properties, making it suitable for a wider range of applications, including sustainable food packaging.

Plastic Segment in Sustainable Packaging Market

The plastic segment in the sustainable packaging market is experiencing the fastest growth trajectory, with projections indicating robust expansion from 2024 to 2029. This growth is primarily driven by innovations in recyclable and biodegradable plastics, including developments in PLA (Polylactic Acid) and other bio-based materials. Companies are increasingly investing in research and development to create sustainable plastic packaging solutions that maintain the convenience and versatility of traditional plastics while addressing environmental concerns. The segment's growth is further supported by advancements in chemical recycling technologies and the increasing adoption of post-consumer recycled (PCR) content in packaging. Major beverage manufacturers and consumer goods companies are leading this transformation by committing to using recycled plastic content in their packaging, driving innovation and market expansion in this segment. The rise of bioplastic packaging is also a key driver in this segment.

Remaining Segments in Material Type Segmentation

Metal and glass segments continue to play crucial roles in the sustainable packaging landscape, each offering unique advantages in terms of recyclability and reusability. The metal packaging segment is particularly strong in the beverage can market, with aluminum leading the way due to its infinite recyclability and lightweight properties. Glass packaging maintains its position in premium products and beverages, valued for its complete recyclability and inert nature. Both segments are seeing continuous innovation in lightweight designs and increased recycled content, though their growth rates are more moderate compared to paper and plastic segments. These materials remain essential in specific applications where their inherent properties make them the most sustainable choice, such as in premium beverages, pharmaceuticals, and personal care products.

Segment Analysis: By End-User Industry

Food and Beverage Segment in Sustainable Packaging Market

The food and beverage segment continues to dominate the sustainable packaging market, accounting for approximately 55% of the total market share in 2024. This significant market position is driven by increasing consumer awareness and preference for eco-friendly food packaging solutions. Major food and beverage companies are actively transitioning to sustainable food packaging alternatives, with many implementing comprehensive sustainability programs that include recyclable PET bottles, biodegradable containers, and paper-based packaging solutions. The segment's growth is particularly notable in the beverage industry, where companies are increasingly adopting sustainable beverage packaging such as recyclable aluminum cans and developing innovative plant-based bottles. Additionally, the rise of e-commerce food delivery services has further accelerated the demand for sustainable packaging solutions in this sector, with companies focusing on reducing single-use plastics and implementing compostable packaging alternatives.

Pharmaceutical and Healthcare Segment in Sustainable Packaging Market

The pharmaceutical and healthcare segment is emerging as the fastest-growing sector in the sustainable packaging market, projected to grow at approximately 9% during 2024-2029. This rapid growth is primarily driven by increasing regulatory pressures to reduce medical packaging waste and growing environmental consciousness in the healthcare sector. The segment is witnessing significant innovations in biodegradable packaging materials, particularly in the development of bio-based PHA and PLA materials for medical packaging applications. Healthcare facilities and pharmaceutical companies are increasingly adopting sustainable packaging solutions that maintain product integrity while reducing environmental impact. The trend is particularly strong in the development of recyclable blister packaging, eco-friendly medicine bottles, and sustainable secondary packaging for medical devices.

Remaining Segments in End-User Industry

The cosmetics and personal care segment represents another significant portion of the sustainable packaging market, with companies increasingly focusing on recyclable and refillable packaging solutions for beauty and personal care products. This segment has seen substantial innovation in sustainable packaging designs, including the development of plastic-free alternatives and biodegradable containers. The other end-user industries segment, which includes electronics, industrial, and e-commerce packaging, continues to contribute to market growth through the adoption of corrugated board packaging and other eco-friendly alternatives. These segments are characterized by increasing experimentation with new materials and designs to meet sustainability goals while maintaining product protection and brand appeal. The adoption of sustainable flexible packaging and sustainable retail packaging is also gaining momentum in these sectors.

Sustainable Packaging Market Geography Segment Analysis

Sustainable Packaging Market in North America

North America maintains a significant position in the global sustainable packaging market, accounting for approximately 26% of the global sustainable packaging market share in 2024. The region's leadership is driven by stringent environmental regulations and increasing consumer awareness regarding sustainable packaging market trends. The United States and Canada demonstrate strong commitment to sustainable packaging initiatives, particularly in sectors like food and beverage, pharmaceuticals, and e-commerce. The region's market is characterized by substantial investments in research and development for innovative packaging solutions, including biodegradable materials and recyclable packaging technologies. Major retailers and brands in North America are actively transitioning towards eco-friendly packaging alternatives, supported by robust recycling infrastructure and advanced technological capabilities. The presence of leading packaging manufacturers and increasing adoption of circular economy principles further strengthens the region's market position. Consumer willingness to pay premium prices for sustainably packaged products continues to drive market growth, while government initiatives supporting sustainable packaging practices provide additional momentum to market development.

Market Analysis of Sustainable Packaging Market: Forecasted Growth Rate by Region

Sustainable Packaging Market in Europe

Europe demonstrates strong commitment to sustainable packaging market solutions, with the market experiencing a robust growth rate of approximately 5% during the period 2019-2024. The region's market is driven by progressive environmental policies and stringent regulations regarding packaging waste and recycling. European countries are at the forefront of implementing circular economy principles in packaging design and production, with particular emphasis on reducing single-use plastics. The market benefits from advanced recycling infrastructure and strong collaboration between industry stakeholders, including manufacturers, retailers, and recycling facilities. Consumer awareness and environmental consciousness in Europe are particularly high, leading to increased demand for eco-friendly packaging solutions. The region's focus on innovative packaging technologies and sustainable material development continues to drive market evolution. Local governments' support through incentives and regulations for sustainable packaging adoption further strengthens market growth, while cross-border initiatives promote standardization of sustainable packaging practices across the continent.

Sustainable Packaging Market in Asia-Pacific

The Asia-Pacific region represents the most dynamic market for sustainable packaging market, with an expected growth rate of approximately 8% during 2024-2029. The region's market is characterized by rapid industrialization, growing environmental awareness, and increasing adoption of sustainable practices across various industries. Countries like China, Japan, and India are leading the transformation towards sustainable packaging solutions, driven by both regulatory pressures and changing consumer preferences. The region's large manufacturing base and growing middle-class population create substantial opportunities for sustainable packaging innovations. Local governments are increasingly implementing policies to promote environmental sustainability in packaging, while major corporations are adopting eco-friendly packaging solutions. The market benefits from technological advancements in biodegradable materials and recycling infrastructure development. Rising urbanization and increasing e-commerce activities further drive the demand for sustainable packaging solutions, while local innovations in packaging materials and designs contribute to market growth.

Sustainable Packaging Market in Latin America

Latin America demonstrates growing commitment to sustainable packaging market solutions, driven by increasing environmental awareness and regulatory developments. The region is witnessing significant transformation in packaging practices, particularly in countries like Brazil, Chile, and Mexico. Local manufacturers are increasingly adopting sustainable packaging solutions, focusing on recyclable and biodegradable materials. The market is characterized by growing investments in recycling infrastructure and increasing collaboration between industry stakeholders. Consumer awareness regarding environmental issues is rising, leading to greater demand for sustainably packaged products. The region's abundant natural resources provide opportunities for developing bio-based packaging solutions. E-commerce growth and changing retail landscapes are driving the adoption of sustainable packaging practices, while local innovations in packaging design and materials contribute to market development. Government initiatives promoting environmental sustainability further support market growth.

Sustainable Packaging Market in Middle East & Africa

The Middle East & Africa region shows emerging potential in the sustainable packaging market, with increasing focus on environmental sustainability and waste reduction. Countries in the region are gradually implementing regulations to promote sustainable packaging practices, particularly in the Gulf Cooperation Council (GCC) nations. The market is characterized by growing awareness among consumers and businesses regarding environmental conservation. Local manufacturers are increasingly investing in sustainable packaging solutions, particularly in sectors like food and beverage and personal care. The region's developing recycling infrastructure and waste management systems support market growth. International companies operating in the region are introducing sustainable packaging innovations, while local enterprises are adapting to changing market demands. Government initiatives promoting environmental sustainability and circular economy principles provide additional support to market development. The region's growing retail sector and increasing urbanization create opportunities for sustainable packaging solutions.

Sustainable Packaging Industry Overview

Top Companies in Sustainable Packaging Market

The sustainable packaging market features prominent players like Amcor, WestRock, Tetra Pak, Sonoco Products, Smurfit Kappa, Sealed Air, Mondi, Huhtamaki, BASF, and International Paper Company leading innovation and market development. These sustainable packaging companies are heavily investing in research and development to create new sustainable packaging solutions, with a particular focus on recyclable and biodegradable materials. The industry is witnessing a strong push towards operational excellence through the modernization of manufacturing facilities and the adoption of advanced technologies. Strategic partnerships and collaborations across the value chain have become increasingly common, especially in developing recycling infrastructure and circular economy initiatives. Companies are expanding their geographical footprint through both organic growth and strategic acquisitions, with particular emphasis on emerging markets in Asia-Pacific and Latin America, while simultaneously strengthening their presence in established markets through capacity expansion and product portfolio diversification.

Consolidated Market with Strong Regional Players

The sustainable packaging market exhibits a moderately consolidated structure, characterized by the presence of both global conglomerates and specialized regional players. Global leaders maintain their dominance through extensive manufacturing networks, robust research capabilities, and comprehensive product portfolios spanning multiple packaging segments. These major players are increasingly focusing on vertical integration to maintain control over the supply chain and ensure consistent quality of sustainable materials. Regional specialists, particularly in emerging markets, are carving out strong positions by leveraging their local market knowledge and offering customized solutions for specific industries or applications.


The market is witnessing significant merger and acquisition activity as companies seek to strengthen their technological capabilities and expand their geographical reach. Large packaging conglomerates are actively acquiring innovative startups and medium-sized companies with specialized sustainable packaging technologies or a strong regional presence. Cross-border acquisitions have become increasingly common as companies look to establish stronger footholds in high-growth markets and acquire complementary capabilities in sustainable packaging solutions. The industry is also seeing strategic partnerships between packaging manufacturers and recycling companies to create closed-loop systems and improve the sustainability credentials of their offerings.

Innovation and Sustainability Drive Future Success

Success in the sustainable packaging market increasingly depends on companies' ability to innovate while maintaining cost competitiveness and meeting stringent environmental standards. Market leaders are investing heavily in developing new materials and technologies that can replace traditional packaging solutions while maintaining or improving functionality. Companies are also focusing on building strong relationships with end-users through collaborative development projects and customized solutions. The ability to scale up sustainable solutions while maintaining price competitiveness remains crucial, as does the capacity to adapt to evolving regulatory requirements and changing consumer preferences.


For new entrants and smaller players, success lies in identifying and exploiting specific market niches where they can offer unique value propositions. This includes developing specialized sustainable packaging solutions for specific industries or applications, or focusing on particular geographical markets where they can build a strong local presence. Companies must also carefully navigate the increasing regulatory pressure around packaging sustainability and recycling requirements, which can create both challenges and opportunities. The risk of substitution from alternative packaging solutions remains a constant consideration, driving the need for continuous innovation and improvement in sustainable packaging offerings. Building strong relationships with key stakeholders across the value chain, from raw material suppliers to end-users, is becoming increasingly important for long-term success in the market. Eco-friendly packaging companies and green packaging companies are at the forefront of these efforts, continuously innovating to meet consumer and regulatory demands.

Sustainable Packaging Market Leaders

  1. Amcor Limited

  2. Westrock Company

  3. TetraPak International SA

  4. Sonoco Products Company

  5. Smurfit Kappa Group PLC

*Disclaimer: Major Players sorted in no particular order

Sustainable Packaging Market Concentration
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Sustainable Packaging Market News

  • July 2024: Black Swan Graphene Inc. announced a significant advancement in sustainable packaging with the introduction of its latest product, the Graphene Enhanced Masterbatch (GEM) S27M. This new offering, the fifth in the GraphCore-01 product line, is set to transform the industry by delivering superior mechanical properties and reinforcing sustainability initiatives.
  • July 2024: The 2M Group of Companies expanded its portfolio by launching a new business division, 'Sustainable Packaging Technologies.' This strategic initiative underscores the company's commitment to advancing biomaterial technologies and meeting the rising market demand for eco-friendly packaging solutions.
  • July 2024: SIG, a prominent provider of food and beverage packaging solutions, launched an innovative recycle-ready bag-in-box packaging for water in Australia. This new packaging utilizes a mono-polymer composition, eliminating the need for aluminum in the bag's structure.

Sustainable Packaging Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Overview

    2. 4.2 Industry Value Chain Analysis

    3. 4.3 Industry Attractiveness: Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Intensity of Competitive Rivalry

      5. 4.3.5 Threat of Substitute Products

    4. 4.4 Assessment of the Impact of Microeconomic Factors on the Industry

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Drivers

      1. 5.1.1 Government Initiatives Toward Sustainable Packaging

      2. 5.1.2 Downsizing of Packaging

      3. 5.1.3 Shift in Consumer Preferences Toward Recyclable and Eco-friendly Materials

    2. 5.2 Market Restraints

      1. 5.2.1 Capacity Constraint of Manufacturing Plants

      2. 5.2.2 High Cost of Raw Materials

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Process

      1. 6.1.1 Reusable Packaging

      2. 6.1.2 Degradable Packaging

      3. 6.1.3 Recycled Packaging

    2. 6.2 By Material Type

      1. 6.2.1 Glass

      2. 6.2.2 Plastic

      3. 6.2.3 Metal

      4. 6.2.4 Paper

    3. 6.3 By End User

      1. 6.3.1 Pharmaceutical and Healthcare

      2. 6.3.2 Cosmetics and Personal Care

      3. 6.3.3 Food and Beverage

      4. 6.3.4 Other End Users

    4. 6.4 By Geography

      1. 6.4.1 North America

      2. 6.4.2 Europe

      3. 6.4.3 Asia-Pacific

      4. 6.4.4 Latin America

      5. 6.4.5 Middle East and Africa

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles*

      1. 7.1.1 Amcor Limited

      2. 7.1.2 Westrock Company

      3. 7.1.3 TetraPak International SA

      4. 7.1.4 Sonoco Products Company

      5. 7.1.5 Smurfit Kappa Group PLC

      6. 7.1.6 Sealed Air Corporation

      7. 7.1.7 Mondi PLC

      8. 7.1.8 Huhtamaki OYJ

      9. 7.1.9 BASF SE

      10. 7.1.10 Ardagh Group SA

      11. 7.1.11 Ball Corporation

      12. 7.1.12 Crown Holdings Inc.

      13. 7.1.13 DS Smith PLC

      14. 7.1.14 Genpak LLC

      15. 7.1.15 International Paper Company

  8. 8. INVESTMENT ANALYSIS

  9. 9. MARKET OUTLOOK

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Sustainable Packaging Industry Segmentation

Sustainable packaging is the development and use of packaging, resulting in improved sustainability. The study aims to analyze and understand the sustainable packaging market's current growth, opportunities, and challenges. The sustainable packaging market is segmented by process (reusable packaging, degradable packaging, and recycled packaging), material type (glass, plastic, metal, and paper), end user (pharmaceutical and healthcare, cosmetics and personal care, food and beverage, and other end users), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Process
Reusable Packaging
Degradable Packaging
Recycled Packaging
By Material Type
Glass
Plastic
Metal
Paper
By End User
Pharmaceutical and Healthcare
Cosmetics and Personal Care
Food and Beverage
Other End Users
By Geography
North America
Europe
Asia-Pacific
Latin America
Middle East and Africa
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Sustainable Packaging Market Research FAQs

The Sustainable Packaging Market size is expected to reach USD 315.16 billion in 2025 and grow at a CAGR of 7.67% to reach USD 456.04 billion by 2030.

In 2025, the Sustainable Packaging Market size is expected to reach USD 315.16 billion.

Amcor Limited, Westrock Company, TetraPak International SA, Sonoco Products Company and Smurfit Kappa Group PLC are the major companies operating in the Sustainable Packaging Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

In 2025, the North America accounts for the largest market share in Sustainable Packaging Market.

In 2024, the Sustainable Packaging Market size was estimated at USD 290.99 billion. The report covers the Sustainable Packaging Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Sustainable Packaging Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Sustainable Packaging Market Research

Mordor Intelligence provides a comprehensive analysis of the sustainable packaging market, utilizing our extensive expertise in the green packaging industry. Our latest report explores the evolving landscape of eco-friendly packaging solutions. This includes technologies such as biodegradable packaging, recyclable packaging, and compostable packaging. The analysis covers key segments like sustainable food packaging, sustainable beverage packaging, and sustainable retail packaging. Detailed insights are available in an easy-to-download report PDF format.

Our in-depth research supports stakeholders throughout the sustainable packaging industry. This includes leading sustainable packaging companies and emerging players in bioplastic packaging and circular packaging solutions. The report examines essential trends in sustainable packaging, highlighting innovations in renewable packaging and reusable packaging systems. Stakeholders gain valuable insights into environmentally friendly packaging developments, market size projections, and competitive analysis of major eco packaging companies. Additionally, our detailed examination of sustainable flexible packaging and emerging technologies ensures comprehensive industry coverage.

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Sustainable Packaging Market Growth - Industry Analysis, Size & Forecast Report (2025 - 2030)