| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 3.86 Billion |
| Market Size (2030) | USD 6.98 Billion |
| CAGR (2025 - 2030) | 12.58 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Survey Software Market Analysis
The Survey Software Market size is estimated at USD 3.86 billion in 2025, and is expected to reach USD 6.98 billion by 2030, at a CAGR of 12.58% during the forecast period (2025-2030).
- Survey software is essential for collecting, analyzing, and interpreting survey data. By integrating statistical analysis, these platforms can extract meaningful insights from survey responses.
- Technological advancements and evolving consumer demands are fueling significant growth and transformation in the survey software market. The incorporation of artificial intelligence (AI) and machine learning (ML) is bolstering data analysis capabilities, facilitating real-time insights and predictive analytics. A case in point is SurveyMonkey's recent launch of "Build with AI," a feature that automates survey creation through AI.
- Emerging innovations, such as AI-assisted survey creation tools, allow users to input their objectives, prompting AI to generate customized surveys. Furthermore, there's an increasing focus on developing user-friendly interfaces, especially for those lacking technical expertise. This trend extends to mobile-compatible platforms, enabling seamless survey conduction across diverse devices.
- With the rise in mobile device usage, there's an escalating demand for mobile-friendly survey platforms, facilitating survey creation and responses on-the-go. Yet, challenges loom over this burgeoning market. Data privacy concerns, respondent fatigue, and competition from free survey tools pose hurdles. As a result, companies are driven to innovate consistently to stay ahead.
- The COVID-19 pandemic has ushered in a paradigm shift for online survey software, catalyzing new trends and adaptations in market research methodologies. Consumers are now more vigilant about data privacy, leading to stringent compliance mandates for survey platforms. Regulations such as GDPR and the California Consumer Privacy Act (CCPA) have nudged companies towards adopting transparent data handling practices.
Survey Software Market Trends
CRM to Hold Significant Market Demand
- Customer relationship management software (CRM) empowers organizations to cultivate and manage relationships with both current and potential customers. By integrating online surveys into CRM systems, businesses can gain deeper customer insights and refine their strategies. This integration facilitates the direct collection of feedback from customers, enabling companies to fine-tune marketing efforts, elevate customer service, and ultimately boost sales.
- There's a notable surge in CRM adoption among small businesses, signaling a broader market trend. Today's survey software boasts features like skip logic, branching, question randomization, real-time reporting, and seamless integration with other business tools, including CRMs. With more respondents accessing surveys via smartphones and tablets, ensuring mobile responsiveness is paramount for a competitive edge.
- Automating feedback surveys at pivotal moments in the customer journey—like post-purchase or after customer service interactions—enables businesses to gauge customer satisfaction and tackle issues head-on. By scrutinizing customer feedback and behavior, CRM surveys can pinpoint high-potential leads and unveil cross-selling or upselling opportunities.
- Companies like CentraHub and Zoho provide customizable survey tools that integrate effortlessly with their CRM platforms, empowering businesses to craft surveys tailored to their unique requirements. Cloud-based solutions not only offer secure data storage for survey responses but also mitigate data loss risks and uphold data protection compliance. For instance, CentraHub ensures data security by utilizing platforms like Google Cloud and One Drive.
- Online survey management tools facilitate market intelligence gathering and assist in building a robust contact database. For instance, CentraHub's Centra CRM automatically archives contact details on the cloud upon detecting a new form submission. To ensure authenticity, these survey management tools incorporate features like captcha, safeguarding against robotic responses.
- Moreover, merging online survey software with cloud-based CRM systems stands out as a strategic initiative for businesses keen on amplifying customer engagement and streamlining operations.
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North America is Expected to Hold a Major Share of the Market
- North America's online survey software market is witnessing robust growth, fueled by technological innovations and a rising demand for data-driven decision-making across diverse sectors. This surge is particularly evident in industries like retail, healthcare, and education, where there's a growing reliance on digital tools for data collection. Businesses are placing a heightened emphasis on customer insights and feedback to refine their offerings.
- In Canada, a substantial government commitment of USD 196.1 billion over a decade underscores the nation's focus on healthcare services. This investment is poised to boost the demand for online survey software, as healthcare providers aim to elevate service quality through patient feedback.
- The ubiquity of smartphones and internet access streamlines the use of survey tools, allowing organizations to conduct surveys with greater efficiency. Furthermore, the rise of cloud-based solutions and mobile-optimized survey tools has not only improved the accessibility of online surveys but also their effectiveness. This evolution empowers organizations to capture real-time feedback from a wider audience.
- In the U.S., the Census and Survey Processing System (CSPro) stands out as a prominent public domain software. It aids in data entry, editing, and dissemination for various organizations, especially those managing intricate applications. Its user-friendly design caters to both technical and non-technical individuals.
- Statistics Canada conducts an annual survey of service industries, gathering financial and operational insights from software development firms, including those focused on survey software. The objective is to generate economic statistics that shape national policies and guide business strategies, driving significant market demand.
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Survey Software Industry Overview
The Survey Software market is highly competitive and fragmented, primarily driven by the presence of major players. These key players employ strategies such as mergers, acquisitions, and product innovations to maintain a competitive edge and broaden their global footprint. Key player include Qualtrics International Inc., SurveyMonkey Inc., Alchemer LLC, and others.
The survey software market is on an upward trajectory, fueled by technological innovations and an increasing focus on data-driven decision-making across industries. Companies that can effectively leverage AI capabilities while addressing privacy concerns are likely to thrive in this evolving landscape.
Survey Software Market Leaders
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Qualtrics International Inc.
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SurveyMonkey Inc.
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Alchemer LLC
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Zoho Corporation Pvt. Ltd.
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Typeform S.L.
- *Disclaimer: Major Players sorted in no particular order
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Survey Software Market News
- June 2024: The University of Exeter Business School has launched a transformative new tool TEXL designed to cultivate responsible leaders in the workplace. TEXL simplifies the creation of people assessments and is grounded in high-quality academic research.
- June 2024: Jellyfish, a leading Engineering Management Platform, published the 2024 State of Engineering Management Report, which examines the evolution of how engineering teams organize, measure, and staff their work and the impact of generative AI coding tools. The report reveals stark differences in the experiences of front-line engineers and their leaders, as well as varying predictions for how AI will shape engineering organizations.
Survey Software Industry Segmentation
Survey software is a tool that allows businesses to create, conduct, and analyze surveys either online or offline. Software tools for surveys are varied, ranging from desktop applications to complex web systems for monitoring consumer behaviour.
The survey software market is segmented by product (enterprise grade, individual grade), by method (online, offline), by deployment (cloud, on-premises), by enterprises (SMEs, large enterprises), by end-user (BFSI, healthcare, retail, education, government, other end-users), by geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Product | Enterprise Grade |
| Individual Grade | |
| By Method | Online |
| Offline | |
| By Deployment | Cloud |
| On-Premises | |
| By Enterprises | SMEs |
| Large Enterprises | |
| By End-users | BFSI |
| Healthcare | |
| Retail | |
| Education | |
| Government | |
| Other End-users | |
| By Geography*** | North America |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
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Survey Software Market Research FAQs
How big is the Survey Software Market?
The Survey Software Market size is expected to reach USD 3.86 billion in 2025 and grow at a CAGR of 12.58% to reach USD 6.98 billion by 2030.
What is the current Survey Software Market size?
In 2025, the Survey Software Market size is expected to reach USD 3.86 billion.
Who are the key players in Survey Software Market?
Qualtrics International Inc., SurveyMonkey Inc., Alchemer LLC, Zoho Corporation Pvt. Ltd. and Typeform S.L. are the major companies operating in the Survey Software Market.
Which is the fastest growing region in Survey Software Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Survey Software Market?
In 2025, the North America accounts for the largest market share in Survey Software Market.
What years does this Survey Software Market cover, and what was the market size in 2024?
In 2024, the Survey Software Market size was estimated at USD 3.37 billion. The report covers the Survey Software Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Survey Software Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Survey Software Industry Report
Statistics for the 2025 Survey Software market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Survey Software analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
