Market Share of Surfing Equipment Industry
The surfing equipment market is fragmented owing to the presence of a large number of domestic as well as international players. Global players take advantage of their wide product portfolio and global presence. In the market for surfing equipment, small and medium-sized local businesses compete by providing a constrained product variety at considerably reduced rates to primarily target local clients. Global brands must contend with fierce competition from local competitors since smaller players have a stronger hold and greater reach in the regional marketplaces. Most major corporations are concentrating on mergers and acquisitions to strengthen their market positions. They are buying shares in local businesses to increase their geographic presence, diversify their product portfolios, and increase their client bases. A few major players in the market include Billabong International Limited, Boardriders (Quiksilver), Channel Islands Surfboards, Nike Inc., and Firewire Surfboards LLC.
Surfing Equipment Market Leaders
-
Billabong International Limited
-
Boardriders (Quiksilver)
-
Channel Islands Surfboards
-
Nike, Inc.
-
Firewire Surfboards, LLC
*Disclaimer: Major Players sorted in no particular order
