Market Trends of Sunglasses Industry
Inclination Toward Versatile Fashion Variants
The market studied mainly caters to the fashion segment, where consumer preference in sunglasses specifically includes fashion, enhancing facial aesthetics, brand value, and effective social media marketing and affluence. Traditional eyewear collections are more closely tied to ready-to-wear eye gear, which includes expression through colors, shapes, and embellishments. The major global players operating in the fashion industry are branching out their accessories, such as handbags and shoes., that accompany their eyewear. They are also collaborating with celebrities and fashion enthusiasts to attain consumer attention. Furthermore, manufacturers focus on producing fashionable and reasonably priced eyewear due to a shift in consumer preferences toward expensive accessories. For instance, in 2023, ZEGNA expanded the product portfolio by launching the latest eyeglasses collection in collaboration with Marcolin. The company stated that the ZEGNA sunglasses collection has several styles, including EZ0210, EZ0211-H, EZ0212, and EZ021, among others.
North America Dominates the Market
Global players are entering the North American market owing to high consumer demand for fashionable, affordable, and protective sunglasses. According to the Review of Optometric Business, in October 2022, the research of 2,000 Americans examined participants' awareness of how to take precautions to safeguard their bodies and eyes. While most respondents (72%) claim they are most cautious in the summer, 68% state that they take precautions whenever they go outside, even if it's just for a short while. While those in the West get more sun, those in the Northeast (56%) and those in the Southwest (63%) are more likely to wear sunscreen and sunglasses when going about their daily business, such as running errands. The increased awareness regarding the harmful effects of UV rays has increased the demand for sunglasses in the region. Also, the vast populace of sports enthusiasts and professionals in the United States prefers wearing sunglasses to reduce glare in bright conditions and enhance performance.
