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Sugar-free Chewing Gum Market Size

The sugar-free chewing gum market is experiencing growth driven by increasing consumer awareness of health benefits and lifestyle choices. The market size is expanding as regions like North America and the Middle East lead in demand due to factors such as low-calorie preferences and rising disposable incomes. Supermarkets and hypermarkets remain dominant retail channels, with online retailing emerging as the fastest-growing segment. The market's expansion is further supported by effective marketing strategies and the popularity of diets that limit sugar intake, contributing to a significant rise in consumer interest and sales.

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Market Size of sugar-free chewing gum Industry

Sugar-free Chewing Gum Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 8.32 Billion
svg icon Market Size (2030) USD 10.45 Billion
svg icon Largest Share by Distribution Channel Supermarket/Hypermarket
svg icon CAGR (2024 - 2030) 3.88 %
svg icon Largest Share by Region North America
svg icon Market Concentration High

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Sugar-free Chewing Gum Market Analysis

The Sugar-free Chewing Gum Market size is estimated at 8.32 billion USD in 2024, and is expected to reach 10.45 billion USD by 2030, growing at a CAGR of 3.88% during the forecast period (2024-2030).

8.32 Billion

Market Size in 2024 (USD)

10.45 Billion

Market Size in 2030 (USD)

-0.08 %

CAGR (2018-2023)

3.88 %

CAGR (2024-2030)

Largest Segment by Distribution Channel

42.63 %

value share, Supermarket/Hypermarket, 2023

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Consumers purchasing from supermarkets/ hypermarkets is increasing with the wide variety of offerings in stores and the expansion of shelf space for chocolate products.

Largest Segment by Region

32 %

value share, North America, 2023

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The innovations in the sector with colorful packaging techniques and shapes and innovations in the region along with novel flavors impacting the gums market in North America.

Fastest-growing Segment by Distribution Channel

4.49 %

Projected CAGR, Online Retail Store, 2024-2030

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The ability to use online marketing tools to target new customers and website analysis tools to gain insight into specific consumers on a global scale are driving the segment.

Fastest-growing Segment by Region

6.69 %

Projected CAGR, Middle East, 2024-2030

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Increasing purchases of socially approved products regarding dental benefits and increasing consumer inclination toward impulse purchases drive the market in the region.

Leading Market Player

49.23 %

market share, Mars Incorporated, 2022

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The company's major focus on the quality and high standards of the products in the chewing gums segment, with products in a wider range of brands, made Mars a market leader.

Supermarkets and hypermarkets, with their marketing strategy of product positioning, are boosting the market to grow

  • Under the global retailing segment, supermarkets and hypermarkets comprised the largest retailing segment in 2023. Strategic product positioning on the shelves for the confectionery category influences impulse purchase behavior among potential consumers. Casino Supermarkets, Carrefour, Super U, and Lidl are some of the leading grocery store operators in the region. By value share, the North American region acquired a share of 29.71% by volume. In this region, supermarkets and hypermarkets are the largest channels in the North American sugar-free chewing gum market. The channel held the major share of 44.21% by value in the overall distribution channels segment for North America's sugar-free chewing gum sales in 2023.
  • Convenience stores are the second largest retailers in the global retailing segment since they offer consumers a more convenient shopping experience. By volume, the Asia-Pacific region is considered to be the second-largest in the global retailing business. In 2023, the region acquired a share of 25.64% by volume. The convenience store segment is considered the second-largest retailing segment across the region. The sales volume of sugar-free chewing through convenience stores is estimated to register an 8.3% growth rate in 2024 compared to 2022.
  • Compared to the other retailers, online retailing is considered the fastest-growing segment. It maintained a CAGR of 4.06% from 2021-2023. Consumers also prefer the online retail segment as a one-click shopping platform. Due to this factor, consumers can easily manage the average shopping time spent on confections.
Global Sugar-free Chewing Gum Market

The North American and Asia-Pacific region together occupy over 55% of the global market, with the United States and China standing at the top with the largest number of consumers

  • The North American region dominated in the sales of sugar-free chewing gums in both value and volume in 2023. Many consumers in North America prioritize low-calorie intake as a part of a healthy lifestyle, which in turn drives the consumption of sugar-free chewing gum. Moreover, people with diabetes need to monitor their sugar intake closely. Sugar-free gum provides a sweet-tasting option without affecting blood sugar levels. About 1 in 10 Americans, or around 37.3 million Americans, had diabetes in 2021. The high prevalence of diabetes and obesity are influencing consumers to purchase sugar-free gums.
  • Increasing awareness of the health risks associated with excessive sugar consumption, such as obesity and dental problems, has led consumers in Europe to seek alternatives to sugared products, including gum. Moreover, the popularity of keto and low-carb diets has fueled demand for sugar-free products, including chewing gum, as these diets emphasize reducing sugar and carbohydrate consumption. Hence, the sales value of sugar-free chewing gums increased by 3.25% in 2023 compared to the previous year.
  • The Middle Eastern region is anticipated to register the fastest growth with a CAGR of 6.55% by value during 2023-2030. Saudi Arabia has the highest consumption of sugar-free chewing gums in the region. As the disposable income in the region increases, the demand for healthy lifestyle choices such as reducing sugar emerges. The marketing efforts of chewing gum companies is also significantly impacting the demand. Effective advertising campaigns and promotions increase consumer awareness and drive sales. Moreover, the functional claims that the market players use for sugar-free chewing gum are anticipated to drive sales in the future.

Sugar-free Chewing Gum Industry Segmentation

Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.

  • Under the global retailing segment, supermarkets and hypermarkets comprised the largest retailing segment in 2023. Strategic product positioning on the shelves for the confectionery category influences impulse purchase behavior among potential consumers. Casino Supermarkets, Carrefour, Super U, and Lidl are some of the leading grocery store operators in the region. By value share, the North American region acquired a share of 29.71% by volume. In this region, supermarkets and hypermarkets are the largest channels in the North American sugar-free chewing gum market. The channel held the major share of 44.21% by value in the overall distribution channels segment for North America's sugar-free chewing gum sales in 2023.
  • Convenience stores are the second largest retailers in the global retailing segment since they offer consumers a more convenient shopping experience. By volume, the Asia-Pacific region is considered to be the second-largest in the global retailing business. In 2023, the region acquired a share of 25.64% by volume. The convenience store segment is considered the second-largest retailing segment across the region. The sales volume of sugar-free chewing through convenience stores is estimated to register an 8.3% growth rate in 2024 compared to 2022.
  • Compared to the other retailers, online retailing is considered the fastest-growing segment. It maintained a CAGR of 4.06% from 2021-2023. Consumers also prefer the online retail segment as a one-click shopping platform. Due to this factor, consumers can easily manage the average shopping time spent on confections.
Distribution Channel
Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
Region
Africa
By Country
Egypt
Nigeria
South Africa
Rest of Africa
Asia-Pacific
By Country
Australia
China
India
Indonesia
Japan
Malaysia
New Zealand
South Korea
Rest of Asia-Pacific
Europe
By Country
Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Switzerland
Turkey
United Kingdom
Rest of Europe
Middle East
By Country
Bahrain
Kuwait
Oman
Qatar
Saudi Arabia
United Arab Emirates
Rest of Middle East
North America
By Country
Canada
Mexico
United States
Rest of North America
South America
By Country
Argentina
Brazil
Rest of South America
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Sugar-free Chewing Gum Market Size Summary

The sugar-free chewing gum market is experiencing steady growth, driven by increasing consumer awareness of health risks associated with sugar consumption, such as obesity and dental issues. This trend is particularly evident in regions like North America, where the market is dominated by consumers prioritizing low-calorie and sugar-free options as part of a healthy lifestyle. The market is characterized by a diverse range of flavors, with peppermint, spearmint, and tropical being among the most popular. The availability of sugar-free gum in various price ranges, influenced by factors such as raw material costs and packaging, caters to a broad consumer base, including those with higher disposable incomes who are seeking healthier alternatives to traditional sugary products.

The retail landscape for sugar-free chewing gum is evolving, with supermarkets and hypermarkets leading the distribution channels in North America, while convenience stores are gaining traction globally due to their convenience. Online retailing is the fastest-growing segment, offering consumers a seamless shopping experience. The market is fairly consolidated, with major players like Ferrero International, Mars Incorporated, Mondelēz International, Perfetti Van Melle, and The Hershey Company dominating the scene. These companies are actively innovating, as seen with Perfetti Van Melle's introduction of functional benefit variants, which combine health benefits with traditional gum offerings. The Middle East is anticipated to witness rapid growth, driven by increasing disposable incomes and a shift towards healthier lifestyle choices.

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Sugar-free Chewing Gum Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 1.1 Distribution Channel

      1. 1.1.1 Convenience Store

      2. 1.1.2 Online Retail Store

      3. 1.1.3 Supermarket/Hypermarket

      4. 1.1.4 Others

    2. 1.2 Region

      1. 1.2.1 Africa

        1. 1.2.1.1 By Country

          1. 1.2.1.1.1 Egypt

          2. 1.2.1.1.2 Nigeria

          3. 1.2.1.1.3 South Africa

          4. 1.2.1.1.4 Rest of Africa

      2. 1.2.2 Asia-Pacific

        1. 1.2.2.1 By Country

          1. 1.2.2.1.1 Australia

          2. 1.2.2.1.2 China

          3. 1.2.2.1.3 India

          4. 1.2.2.1.4 Indonesia

          5. 1.2.2.1.5 Japan

          6. 1.2.2.1.6 Malaysia

          7. 1.2.2.1.7 New Zealand

          8. 1.2.2.1.8 South Korea

          9. 1.2.2.1.9 Rest of Asia-Pacific

      3. 1.2.3 Europe

        1. 1.2.3.1 By Country

          1. 1.2.3.1.1 Belgium

          2. 1.2.3.1.2 France

          3. 1.2.3.1.3 Germany

          4. 1.2.3.1.4 Italy

          5. 1.2.3.1.5 Netherlands

          6. 1.2.3.1.6 Russia

          7. 1.2.3.1.7 Spain

          8. 1.2.3.1.8 Switzerland

          9. 1.2.3.1.9 Turkey

          10. 1.2.3.1.10 United Kingdom

          11. 1.2.3.1.11 Rest of Europe

      4. 1.2.4 Middle East

        1. 1.2.4.1 By Country

          1. 1.2.4.1.1 Bahrain

          2. 1.2.4.1.2 Kuwait

          3. 1.2.4.1.3 Oman

          4. 1.2.4.1.4 Qatar

          5. 1.2.4.1.5 Saudi Arabia

          6. 1.2.4.1.6 United Arab Emirates

          7. 1.2.4.1.7 Rest of Middle East

      5. 1.2.5 North America

        1. 1.2.5.1 By Country

          1. 1.2.5.1.1 Canada

          2. 1.2.5.1.2 Mexico

          3. 1.2.5.1.3 United States

          4. 1.2.5.1.4 Rest of North America

      6. 1.2.6 South America

        1. 1.2.6.1 By Country

          1. 1.2.6.1.1 Argentina

          2. 1.2.6.1.2 Brazil

          3. 1.2.6.1.3 Rest of South America

Sugar-free Chewing Gum Market Size FAQs

The Global Sugar-free Chewing Gum Market size is expected to reach USD 8.32 billion in 2024 and grow at a CAGR of 3.88% to reach USD 10.45 billion by 2030.

In 2024, the Global Sugar-free Chewing Gum Market size is expected to reach USD 8.32 billion.

Sugar-Free Chewing Gum Market Report Snapshots

Sugar-free Chewing Gum Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030