Global Street Furniture OOH Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 438.96 Million |
| Market Size (2029) | USD 710.67 Million |
| CAGR (2024 - 2029) | 10.12 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Global Street Furniture OOH Market Analysis
The Global Street Furniture OOH Market size is estimated at USD 438.96 million in 2024, and is expected to reach USD 710.67 million by 2029, growing at a CAGR of 10.12% during the forecast period (2024-2029).
- Street furniture advertising usually involves placing posters or billboards on public amenities. These advertisements can be static, digital, or even interactive screens. Street furniture advertising is commonly viewed as an affordable option. Larger formats, such as billboards, tend to cost more. On average, street furniture advertising can cost anywhere from under USD 100 to a few thousand dollars on a monthly basis. It can be part of an effective marketing strategy, helping businesses target specific demographics or geographic areas.
- As per Kantar Media 2023, around 88 to 90% of those who recalled OOH recalled an advertisement on street furniture. Accordingly, around 50 to 52% visited the stores to buy a product. South Africans who saw an advertisement on street furniture took action online by interacting with the brand on social media, accessing a coupon, and scanning a QR code.
- Street furniture advertising is most prevalent in the urban and suburban areas. For example, in NYC, street furniture advertising is found throughout the city in areas with high pedestrian and vehicular traffic. Street furniture advertisers can range from small local brands to major international companies. Often, fashion and luxury brands use street furniture advertising in top markets.
- Ace + Tate created a multi-market and multi-format campaign, including street furniture. Similarly, Amazon Prime Netherlands launched a multi-market and multi-format campaign for the LOL Comedy Program.
- Data-driven advertising could create more personalized street furniture advertising. Programmatic buys for digital street furniture are another possibility. PDOOH may allow faster ad placements and targeting based on factors such as time of day or weather conditions.
- In terms of challenges, street furniture advertising requires regular maintenance. This ensures that ads are visible and in good condition. Overall, scheduling regular maintenance to ensure ads stay intact is a major market challenge.
Global Street Furniture OOH Market Trends
Smart Cities Are Expected To Generate Significant Demand for Digital OOH
- Digital street furniture enables advertising, connecting with consumers on an intimate, face-to-face level. Options such as digital bus shelters and digital urban panel advertising impact a mass vehicular and pedestrian audience, leading to smart city development.
- Out-of-home advertising is beneficial for small business owners in busy cities like Chicago, where outdoor ads are a constant in people’s everyday lives, whether they are urban commuters hustling and bustling around the city’s unique neighborhoods or passengers at Union Station or O’Hare International Airport.
- McDonald’s achieved an outstanding surge in foot traffic with OUTFRONT. Through strategic placement on key LA routes, engaging mobile targeting, and collaboration with social influencers, this case study unveiled the art and science behind elevating in-store visits. OUTFRONT recorded an average increase of 131% for those exposed to OOH.
- Public WiFi is important for the global outdoor advertising (OOH) market. As per PosterScope, ClearChannel, and JCDecaux, high-quality connectivity is critical to ad success. Mobile searches in OOH locations are around 38% more likely to lead to purchases than searches from home. However, the advert is less effective if the user does not have a strong connection.
- JCDecaux is increasing its presence in 'intelligent street furniture.' JCDecaux has the City of Sydney contract (among others) for street furniture that includes signs, bus shelters, bins, seats, and kiosks. The company started the rollout of Sydney's first digital, interactive signs as part of its commitment to helping build smart cities around the world.
- Overall, increasing the development of smart cities in these countries will increase the demand for digital OOH.
Asia-Pacific is Expected to Hold Significant Growth
- Street furniture advertising allows widespread visibility at a relatively low upfront cost and is currently in high demand in Asian countries. It is pivotal to balancing the urban spaces of Malaysia with a pop of signature shade and a sole standing structure, where a distinctive style is laid out for brands and businesses to tie in with the public.
- JCDecaux, India’s leading OOH media company, introduced a new facet of outdoor advertising. With the remarkable street furniture, the company enhanced services for the citizens and armed the advertisers with an unparalleled advantage of interacting with desired audiences on the streets.
- In 2023, digital out-of-home ad spending accounted for almost one-third of all out-of-home spending in Hong Kong. That number is rapidly increasing, and companies such as VIOOH offer advertisers the opportunity to benefit from more digital inventory at premium locations in Hong Kong.
- In terms of partnerships, a player such as oOh!media extended its 17-year partnership with Victoria’s Department of Transport and Planning, securing a major long-term renewal of Australia’s largest single street furniture contract, which stretches across metropolitan Melbourne.
- A recent OOH innovation by Air Asia on street furniture in Bengaluru grabbed a lot of attention. Signpost India strategically positioned the airline brand, deploying 40 BQS in the city's central business districts (CBD). The idea of this campaign was to promote and popularize the destinations that Air Asia offers at reasonable rates.
Global Street Furniture OOH Industry Overview
The global street furniture OOH market is semi-fragmented, featuring major players such as JCDecaux SE, oOh!media Limited, and Intersection Co. These market participants embraced strategies like partnerships and acquisitions to bolster their solution offerings and attain a sustainable competitive advantage.
- June 2024: Airtasker inked a USD 6 million media partnership with leading Australian outdoor media company oOh!media to build brand awareness at its 35,000 sites around Australia. Under the deal, ART will receive USD 6 million in oOh!media inventory in exchange for a 2-year USD 5 million convertible note with a 5.8% coupon rate, enabling it to advertise on oOh!media’s sites.
Global Street Furniture OOH Market Leaders
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JCDecaux SE
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oOh!media Limited
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Intersection Co.
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Clear Channel Outdoor
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Screenverse Inc.
*Disclaimer: Major Players sorted in no particular order
Global Street Furniture OOH Market News
- April 2024: oOh!media revealed its advertising launch partners for the digital Woollahra OOH Street Furniture network. Luxury brands, including JLR Australia, MECCA, and LVMH’s prestigious brands, Tiffany & Co., TAG Heuer, and Fendi, debuted across the LED screens.
- April 2024: Provantage, a leading provider of OOH media and full-service marketing solutions, pioneered the first comprehensive, globally recognized audience measurement tool for place-based networks (PBN) in the South African OOH sector. This proprietary platform was launched in key DPBN (digital place-based network) and digital billboard sites, where Provantage had the largest shares in South Africa. It will be extended to additional PBNs, including static media, in the near future.
Global Street Furniture OOH Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Ecosystem Analysis
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Ongoing Shift Towards Digital Advertising Aided By Increased Spending On Smart City Projects
5.1.2 Increase in Traffic Intensity owing to Growth in Tourism Industry has aided the spending on Street Furniture Advertisement
5.2 Market Restraints
5.2.1 Operational Challenges Related To Measurement Of Advertising Effectiveness, Cost And Market Fragmentation
5.3 Market Opportunities
5.4 Industry Regulatory Landscape and Policy Developments
5.5 Key Case Studies of OOH and DOOH Advertisement Campaigns Placed on Street Furniture
5.6 Overall Positioning of Street Furniture Spending amongst other OOH Advertisement Formats in the Country
6. MARKET SEGMENTATION
6.1 By Type
6.1.1 Static (Traditional) OOH
6.1.2 Digital OOH (LED Screens)
6.2 By Organization Size
6.2.1 Small and Medium-sized Enterprises (SMEs)
6.2.2 Large Enterprise
6.3 By End-User Industry
6.3.1 Automotive
6.3.2 Retail? and Consumer Goods
6.3.3 Healthcare
6.3.4 BFSI
6.3.5 Other End-User Industries
6.4 By Geography***
6.4.1 North America
6.4.2 Europe
6.4.3 Asia
6.4.4 Australia and New Zealand
6.4.5 Latin America
6.4.6 Middle East and Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles*
7.1.1 JCDecaux SE
7.1.2 oOh!media Limited
7.1.3 Intersection Co.
7.1.4 Clear Channel Outdoor
7.1.5 Screenverse Inc.
7.1.6 Inspiria Outdoor Advertising
7.1.7 Lamar Advertising Company
7.1.8 Talon OOH
7.2 Vendor Positioning Analysis
8. FUTURE OUTLOOK
Global Street Furniture OOH Industry Segmentation
The study tracks the advertising spending on OOH formats that are placed on street furniture. The scope of the study includes digital and static advertisements at bus shelters and urban furniture covering bus benches, news racks, and phone kiosks. The commission costs of agencies and production cost is excluded from the scope.
The global street furniture OOH market is segmented by type (static OOH and digital OOH), organization size (small and medium type enterprises and large enterprises), end-user industry (automotive, retail and consumer goods, healthcare, BFSI, and other end-user industries), and geography (North America, Europe, Asia-Pacific, and Rest of the World). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Type | |
| Static (Traditional) OOH | |
| Digital OOH (LED Screens) |
| By Organization Size | |
| Small and Medium-sized Enterprises (SMEs) | |
| Large Enterprise |
| By End-User Industry | |
| Automotive | |
| Retail? and Consumer Goods | |
| Healthcare | |
| BFSI | |
| Other End-User Industries |
| By Geography*** | |
| North America | |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
Global Street Furniture OOH Market Research FAQs
How big is the Global Street Furniture OOH Market?
The Global Street Furniture OOH Market size is expected to reach USD 438.96 million in 2024 and grow at a CAGR of 10.12% to reach USD 710.67 million by 2029.
What is the current Global Street Furniture OOH Market size?
In 2024, the Global Street Furniture OOH Market size is expected to reach USD 438.96 million.
Who are the key players in Global Street Furniture OOH Market?
JCDecaux SE, oOh!media Limited, Intersection Co., Clear Channel Outdoor and Screenverse Inc. are the major companies operating in the Global Street Furniture OOH Market.
Which is the fastest growing region in Global Street Furniture OOH Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Global Street Furniture OOH Market?
In 2024, the North America accounts for the largest market share in Global Street Furniture OOH Market.
What years does this Global Street Furniture OOH Market cover, and what was the market size in 2023?
In 2023, the Global Street Furniture OOH Market size was estimated at USD 394.54 million. The report covers the Global Street Furniture OOH Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Global Street Furniture OOH Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Global Street Furniture OOH Industry Report
Statistics for the 2024 Global Street Furniture OOH market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Global Street Furniture OOH analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
