Market Share of Stevia Industry
The stevia market is competitive, with the presence of a few international players. The leading players, including Ingredion Incorporated, Tate & Lyle PLC, Archer Daniels Midland Company, Cargill Incorporated, and Zhucheng Haotian Pharma Co. Ltd, are increasing their investments in research and development (R&D) and marketing and are expanding their distribution channels to maintain their position in the market studied. They are also adopting competitive strategies to develop new-generation technologies to produce stevia products. Economies of scale and high brand loyalty among consumers give these companies an upper edge. Further, product portfolio expansion within all categories may enhance the companies' positions in the market studied.
Stevia Market Leaders
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Ingredion Incorporated
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Tate & Lyle PLC
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Archer Daniels Midland Company
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Cargill Incorporated
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Zhucheng Haotian Pharma Co. Ltd
*Disclaimer: Major Players sorted in no particular order
