Market Trends of Starter Cultures Industry
This section covers the major market trends shaping the Starter Cultures Market according to our research experts:
Growing conscious about the health benefits associated with starter cultures in dairy products
In the past few years, the demand for fermented dairy products including fermented milk is gaining traction among consumers owing to their health-promotional benefits such as decreasing the rate of metabolic disorders, preventing obesity, and reduced immune-related pathogenesis. According to the study on the health benefits of fermented dairy products published in the Journal PubMed 2021, the consumption of yogurt and cultured milk has witnessed an improvement in gastrointestinal health. In addition, the presence of probiotic bacteria in yogurt aids in decreasing the absorption of cholesterol in the body which in turn reduces the risk of cardiovascular disorder and other lifestyle diseases. Moreover, the increasing awareness about the nutritional benefits of probiotic bacteria especially among lactose intolerance consumers is adding strength to the growth of starter culture in the market. Thereby, the increasing demand for fermented food products among consumers is further rising the demand for starter culture as a result it drives the market growth.
Asia-Pacific region is the fastest growing during the forecast period
The Asia-Pacific region has a higher production rate of fermented food products owing to the increasing consumer preference for fermented dairy, meat, and functional beverages products. According to Food and Agriculture Organization (FAO), the middle-class population inhabiting the region has shifted their diet preference from staple cereals to fermented dairy products such as yogurt, cheese, and butter. India and China claim to have higher fermented milk consumption and will continue to build a larger market, owing to the increasing demand for milk and dairy products. This, in turn, encourages manufacturers to innovate new dairy cultures to meet consumer needs. for instance, in 2020, Dupont Nutrition and Bioscience launched a series of dairy cultures including Yo-Mix Prime, DuPont Danisco LPC 800, and Yo-Mix Fast 1.0 in China market which provide a solution for yogurt producers. Similarly, the consumption of fermented alcoholic beverages is increasing among the Asian population which in turn drives the market growth. With the increasing production of fermented products, there is an increasing demand for starter culture and hence strengthening the market growth in the Asia-Pacific region.
