Stand Up Pouches Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Stand Up Pouches Market Report is Segmented by Material (Plastic {Polyethylene Terephthalate [PET], Polyethylene [PE], Polypropylene [PP], Ethylene-Vinyl Alcohol [EVOH]}, Paper, and Metal {Foil}), Application (Food and Beverage, Home Care, Healthcare, and Pet Care) and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Stand Up Pouches Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Stand-Up Pouches Market Size

Stand-Up Pouches Market Summary
Study Period 2022 - 2030
Market Size (2025) USD 14.50 Billion
Market Size (2030) USD 19.06 Billion
CAGR (2025 - 2030) 5.62 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific
Market Concentration Low

Major Players

Stand-Up Pouches Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Stand-Up Pouches Market with other markets in Packaging Industry

Advanced Packaging

Packaging Equipment

Contract Packaging

Overall Packaging

Packaging Customers

Packaging Forms

Stand-Up Pouches Market Analysis

The Stand-Up Pouches Market size is estimated at USD 14.50 billion in 2025, and is expected to reach USD 19.06 billion by 2030, at a CAGR of 5.62% during the forecast period (2025-2030).

  • The stand-up pouch is a flexible packaging solution with a wide bottom gusset that allows the pouch to stand prominently without collapsing. The pouch comprises multiple layers of barrier material, which are laminated to create one continuous sheet. The layers protect and preserve the contents from any external element, thus propelling the demand for stand-up pouches.
  • Stand-up pouches are lightweight, which reduces packaging and transportation, making them a cost-effective solution for manufacturers. The growing demand for stand-up pouches for food and beverage packaging to optimize brand marketing initiatives drives global market growth. The increasing usage of stand-up pouches for pet products due to their flexibility, durability, and ability to keep the contents fresh is expected to boost the growth of the market during the forecast period.
  • The rising demand for on-the-go snacks led to the need for re-closable stand-up pouches, which offer convenience to consumers. The growing use of stand-up pouches to keep food items fresh and secure from moisture helps to extend the shelf life, thus boosting the market growth. The changing lifestyle and food preferences among consumers, coupled with changing food technology, further create demand in the market.
  • Innovation in packaging is introducing lucrative opportunities for the personal care packaging industry. Amcor's recyclable stand-up pouches' convenient and easy-to-use dispensing and transportability make them an excellent choice for liquids, creams, and gels. Amcor and L’Oreal partnered to create a refill eco-pack shampoo made of recyclable polyethylene (PE) monosodium bicarbonate film. Since the partnership, L’Oreal has switched to the recyclable stand-up pouch, which reduces plastic consumption by 75%.
  • However, increasing consumer awareness of environmental concerns, dynamic regulatory standards, the ongoing drive for sustainability, and the poor recycling rate due to the need for advanced recycling facilities are challenging market growth.
  • The growing concern over sustainability further pushes the vendors toward recyclable and sustainable stand-up pouches. The market is expected to witness capital investment in sustainable product innovation and the growth of new recycling industries. For instance, in November 2023, ProAmpac LLC, a flexible packaging company, launched its ProActive PCR retort pouches as a sustainable alternative to conventional pouches. The ProActive PCR pouches contain 30% post-consumer recycled (PCR) material designed to help brands achieve sustainability goals.

Stand-Up Pouches Industry Overview

The market is fragmented, with many global players operating in the market, constituting considerable market share. The leading market players are constantly upgrading their product portfolios and adopting various organic and inorganic strategies, such as new product launches, collaborations, and acquisitions, to dominate the market.

  • February 2024: Amcor Group GmbH partnered with Stonyfield Organic, a US-based company, to introduce the first-ever all-polypropylene (PP) spouted pouch. The pouch has an eco-friendly design for Stonyfield's YoBaby refrigerated yogurt product.
  • August 2023: Mondi PLC announced its collaboration with Fressnapf, a European pet food supplier, to provide a new range of mono-material recyclable packaging solutions for the dry pet food range. The mono-material packaging is recyclable and is designed in stand-up pouches.

Stand-Up Pouches Market Leaders

  1. Amcor Group GmbH

  2. Mondi PLC

  3. Sonoco Products Company

  4. Constantia Flexibles GmbH

  5. ProAmpac LLC

  6. *Disclaimer: Major Players sorted in no particular order
Stand-Up Pouches Market-Market Concentration.png
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Stand-Up Pouches Market News

  • May 2024: Amcor Group GmbH announced the launch of the AmPrima Plus refill pouch for AVON Little Black Dress classic shower gels in China. The refill pouch is designed to provide a sustainable packaging solution with barrier properties while providing convenience to consumers.
  • April 2024: SIG Group, a Swiss packaging company, announced the launch of a new aseptic spouted pouch filling system, the SIG Prime 55 In-Line Aspetic. The filling equipment for pre-made spouted pouches features in-line pouch sterilization, removing the need for third-party pre-sterilization. The new filling system was featured at Germany's 2024 Anuga FoodTec exhibition.

Stand-Up Pouches Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of the Geopolitical Scenario Impact on the Industry

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand for Convenience and Ready-to-eat Food
    • 5.1.2 Growing Requirements for Cost Effective Flexible Packaging Solutions and Brand Enhancement
  • 5.2 Market Restraints
    • 5.2.1 Stringent Government Regulations and Growing Environmental Concerns

6. MARKET SEGMENTATION

  • 6.1 By Material
    • 6.1.1 Plastic
    • 6.1.1.1 Polyethylene Terephthalate (PET)
    • 6.1.1.2 Polyethylene (PE)
    • 6.1.1.3 Polypropylene (PP)
    • 6.1.1.4 Ethylene-vinyl Alcohol (EVOH)
    • 6.1.1.5 Other Plastic Materials
    • 6.1.2 Paper
    • 6.1.3 Metal (Foil)
  • 6.2 By Application
    • 6.2.1 Food and Beverage
    • 6.2.2 Home Care
    • 6.2.3 Healthcare
    • 6.2.4 Pet Care
    • 6.2.5 Other Applications
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia Pacific
    • 6.3.4 Middle East and Africa
    • 6.3.5 Latin America

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 Amcor Group GmbH
    • 7.1.2 Mondi PLC
    • 7.1.3 Sonoco Products Company
    • 7.1.4 Constantia Flexibles GmbH
    • 7.1.5 Smurfit Kappa Group PLC
    • 7.1.6 ProAmpac LLC
    • 7.1.7 Swiss PAC USA
    • 7.1.8 Winpak Ltd
    • 7.1.9 Uflex Limited
    • 7.1.10 Glenroy Inc.
    • 7.1.11 FLAIR Flexible Packaging Corporation

8. INVESTMENT ANALYSIS

9. FUTURE OF THE MARKET

**Subject to Availability
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Stand-Up Pouches Industry Segmentation

The stand-up pouches are a flexible packaging format made from plastic, paper, or metal (foil) material to pack and seal various end-user industry products. The stand-up pouch is a flexible packaging that can be erected on its bottom for display, storage, and convenience. Stand-up pouch packaging provides an ideal protective barrier during shipment and transit and prevents any external elements, such as moisture and dirt, from entering contact with the item. The stand-up pouches are experiencing a remarkable transformation driven by sustainability concerns, intelligent packaging technologies, and printing advancements.

The stand-up pouches market is segmented by material (plastic {polyethylene terephthalate [PET], polyethylene [PE], polypropylene [PP], ethylene-vinyl alcohol [EVOH]}, paper, and metal {foil}), application (food and beverage, home care, healthcare, and pet care) and geography (North America, Europe, Asia-Pacific, Middle East and Africa, and Latin America). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Material Plastic Polyethylene Terephthalate (PET)
Polyethylene (PE)
Polypropylene (PP)
Ethylene-vinyl Alcohol (EVOH)
Other Plastic Materials
Paper
Metal (Foil)
By Application Food and Beverage
Home Care
Healthcare
Pet Care
Other Applications
By Geography North America
Europe
Asia Pacific
Middle East and Africa
Latin America
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Stand-Up Pouches Market Research FAQs

How big is the Stand-Up Pouches Market?

The Stand-Up Pouches Market size is expected to reach USD 14.50 billion in 2025 and grow at a CAGR of 5.62% to reach USD 19.06 billion by 2030.

What is the current Stand-Up Pouches Market size?

In 2025, the Stand-Up Pouches Market size is expected to reach USD 14.50 billion.

Who are the key players in Stand-Up Pouches Market?

Amcor Group GmbH, Mondi PLC, Sonoco Products Company, Constantia Flexibles GmbH and ProAmpac LLC are the major companies operating in the Stand-Up Pouches Market.

Which is the fastest growing region in Stand-Up Pouches Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Stand-Up Pouches Market?

In 2025, the Asia Pacific accounts for the largest market share in Stand-Up Pouches Market.

What years does this Stand-Up Pouches Market cover, and what was the market size in 2024?

In 2024, the Stand-Up Pouches Market size was estimated at USD 13.69 billion. The report covers the Stand-Up Pouches Market historical market size for years: 2022, 2023 and 2024. The report also forecasts the Stand-Up Pouches Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Stand-Up Pouches Industry Report

Statistics for the 2025 Stand-Up Pouches market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Stand-Up Pouches analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.